Why Chasing the Latest SEO Trend is Usually a Bad Idea

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June 3, 2024

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UK, Manchester

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Why Chasing the Latest SEO Trend is Usually a Bad Idea

Why Chasing the Latest SEO Trend is Usually a Bad Idea

The Allure of Shiny Objects

I’ll admit it – I’m a sucker for the latest and greatest. When a new SEO tactic or strategy hits the scene, my eyes light up. “This is it!” I think to myself. “This is the secret sauce that’s going to skyrocket my clients’ rankings!”

But more often than not, chasing those fleeting trends ends up being a waste of time and resources. As an SEO professional in Manchester, UK, I’ve learned the hard way that sustainable success comes from a different approach. One that’s grounded in fundamentals, not fads.

The Problem with Trends

Don’t get me wrong, I love learning about new developments in our industry. SEO is a constantly evolving field, and keeping up with the latest changes is important. But the key is to separate the true innovations from the passing trends.

As LimeRed points out, trends in design and technology are a dime a dozen. They come and go as quickly as the latest viral dance challenge. What seems “novel or cool” today can be played out tomorrow.

The problem is, many clients get caught up in the hype. They see their competitors jumping on the latest bandwagon and feel pressure to do the same. But by the time they’ve invested time and money into implementing a trendy tactic, the trend has already run its course.

The Importance of Fundamentals

So if we can’t rely on trends, what’s the secret to long-term SEO success? It’s all about mastering the fundamentals.

As Morgan Greenwald points out, the first step is understanding your target market. What are people actually searching for? What type of content are they engaging with?

From there, it’s about creating high-quality, valuable content that resonates with your audience. Not just jumping on the latest clickbait headlines or viral video formats.

Sure, it’s not as sexy as the latest SEO hack. But by focusing on the basics – keyword research, on-page optimization, link building, etc. – you can build a sustainable, long-term strategy that withstands the test of time.

A Case Study in Chasing Trends

Let me share a cautionary tale from my own experience. A few years ago, I had a client who was obsessed with the latest SEO trends. Every time a new tactic hit the scene, they wanted to implement it immediately.

One example was the rise of “long-form content.” Suddenly, everyone was talking about how long-form articles were crushing it in the search results. So my client demanded that we produce a series of 5,000-word blog posts on their site.

The results were… underwhelming, to say the least. Sure, the posts were hitting word count targets, but they were dry, uninspired, and not resonating with the audience. Meanwhile, our competitors were publishing shorter, more engaging content that was outperforming us.

It was a classic case of getting caught up in the hype instead of focusing on fundamentals. We wasted time and resources chasing a trend, when we should have been doubling down on the basics that we knew worked.

Embrace Patience and Process

The moral of the story? Sustainable SEO success isn’t about finding the latest “silver bullet.” It’s about embracing a patient, process-driven approach.

As one Redditor put it, “the trick is to choose a philosophy: either commit and be an early adopter, or wait it out and play it safe.” In other words, you can either be the first to jump on a trend, or you can wait for the dust to settle and see what actually sticks.

Personally, I prefer the latter approach. I’d rather focus on the fundamentals that we know work, and gradually implement changes as the landscape evolves. It might not be as exciting as the latest fad, but it’s a lot more reliable.

And when it comes to your online presence and your clients’ bottom line, reliable is what really matters. So the next time a new “game-changing” SEO tactic hits the scene, take a deep breath and ask yourself: is this really going to move the needle, or is it just another passing trend?

If you’re looking for an SEO agency in Manchester, UK that takes a more measured, fundamental approach, check out MCR SEO. We’re all about sustainable, long-term growth – no shiny object syndrome here.

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