UX Enhancements That Also Boost Technical SEO & Core Web Vitals Scores

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June 5, 2024

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UX Enhancements That Also Boost Technical SEO & Core Web Vitals Scores

Striking a Balance Between User Experience and Technical SEO

As an SEO agency in Manchester, UK, I’ve seen it all when it comes to the ever-evolving landscape of search engine optimization. Just when you think you’ve got it all figured out, Google throws a curveball and changes the game. But you know what they say – if you can’t beat ’em, join ’em. And that’s exactly what I’m here to talk about today.

The Importance of Core Web Vitals

Remember back in the day when all we cared about was keyword density and meta tags? Those were the good old days, am I right? But now, Google has upped the ante with their Core Web Vitals – a set of metrics that measure the speed, interactivity, and visual stability of a webpage. And let me tell you, these bad boys are no joke.

According to Backlinko, Core Web Vitals are “a subset of factors that will be part of Google’s ‘page experience’ score (basically, Google’s way of sizing up your page’s overall UX).” And let me tell you, if your site doesn’t measure up, you might as well wave goodbye to those top search engine rankings.

Navigating the Metrics: LCP, FID, and CLS

Now, let’s dive into the nitty-gritty of these Core Web Vitals, shall we? First up, we’ve got Largest Contentful Paint (LCP), which measures how long it takes for the largest content element on a page to load. Ideally, you want that to be under 2.5 seconds, or else Google’s going to start giving you the stink eye.

Next, we’ve got First Input Delay (FID), which measures how quickly your page responds to user interactions. We’re talking clicks, taps, you name it. Anything over 100 milliseconds and you’re in the “needs improvement” category. Yikes!

And last but not least, we’ve got Cumulative Layout Shift (CLS), which measures how much your page’s layout shifts unexpectedly as it loads. Anything over 0.1 and you’re in trouble, my friend.

Putting it All Together: The Page Experience Ranking Signal

Now, you might be wondering, “Why should I care about all of this?” Well, let me tell you – Google is taking this whole “page experience” thing very seriously. In fact, they’ve announced that it’s going to be an official ranking factor. That’s right, folks – your site’s Core Web Vitals performance is going to play a big role in how you show up in search results.

And it’s not just about the rankings, either. Conductor’s Academy reports that users are “24% less likely to abandon page loads when the URL passes the Core Web Vitals assessment.” That’s a pretty compelling reason to get your act together, don’t you think?

Leveling Up Your UX and Technical SEO

So, how do you make sure your site is up to snuff when it comes to these Core Web Vitals? Well, my friend, it’s all about finding the sweet spot between user experience and technical SEO.

First and foremost, you’ve gotta focus on the user. Semrush’s blog reminds us that “good scores can contribute to lower bounce rates, better engagement, and even higher conversions.” And let’s be real, who doesn’t want that?

But it’s not just about making your site look pretty. You’ve also gotta pay attention to the technical stuff. Things like image optimization, script optimization, and server response times can make all the difference when it comes to those Core Web Vitals scores.

The Payoff: Improved SEO and Beyond

At the end of the day, optimizing for Core Web Vitals isn’t just about keeping Google happy. It’s about creating a better overall experience for your users. And you know what they say – happy users, happy life.

But the benefits don’t stop there. Huckabuy’s blog reminds us that “page speed – and user experience in general – are the types of ranking factors that transcend SEO. They have a huge impact on all marketing channels.”

So, whether you’re trying to boost your organic search rankings or just create a more engaging website, focusing on those Core Web Vitals is a surefire way to get the job done. And hey, if you need a little help along the way, you know where to find us at https://mcrseo.org. We’re always happy to lend a hand (and a few jokes) to our fellow SEO enthusiasts.

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