Use This Underutilized Tactic to Give Your Rankings a Quick Boost

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June 3, 2024

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Use This Underutilized Tactic to Give Your Rankings a Quick Boost

Use This Underutilized Tactic to Give Your Rankings a Quick Boost

Ahh, the eternal quest for those coveted top search engine rankings. As the owner of an SEO agency in Manchester, UK, I’ve seen it all – from clients excitedly implementing the latest “proven” tactic, to others stubbornly clinging to antiquated methods that just aren’t cutting it anymore.

But today, I want to share with you a strategy that, while not necessarily new, is severely underutilized by businesses looking to turbocharge their online visibility. It’s the secret sauce that can give your rankings a quick and sustainable boost. Are you ready? Drum roll, please…it’s all about digital PR and earned media.

Now, before you start rolling your eyes and muttering something about “spammy link building,” hear me out. Digital PR is so much more than just that. It’s about establishing your brand and your experts as authoritative voices in your industry – the kind that journalists, podcasters, and industry leaders can’t help but take notice of.

Let me give you an example. When the pandemic hit and the world went into lockdown, our clients at Environmental Health & Engineering, Inc. (EH&E) knew they had to step up their digital game. They published an insightful, keyword-optimized blog post on pandemic commissioning, which ended up catching the eye of an editor from a global industry association. The next thing you know, EH&E’s experts were asked to contribute a guest article on the same topic. Talk about a win-win!

You see, the key to digital PR lies in positioning your brand and your experts as thought leaders. It’s about getting your analysis, opinions, and insights in front of the right people – the influencers, the decision-makers, the media movers and shakers. And when you do that, the search engines take notice.

Think about it this way – when other reputable websites link back to your content or mention your brand, that’s like a digital stamp of approval. It tells Google, “Hey, these guys know what they’re talking about. Their stuff is worth ranking highly.” And that, my friends, is the secret sauce I was talking about.

Of course, technical SEO is still crucial, and you shouldn’t neglect the fundamentals like keyword research, on-page optimization, and site speed. But digital PR can be the missing piece that takes your rankings to the next level.

So, how do you get started with this underutilized tactic? Well, the first step is to identify the key relationships you need to build. Think beyond just journalists and bloggers – other thought leaders in your industry can be powerful allies, too.

Start by setting up alerts for breaking news related to your area of expertise. When those alerts start pinging, have your key messages ready to go and send them out to the right people. Boom, you’ve just “newsjacked” a hot topic and positioned yourself as an authority.

But don’t stop there. Seek out guest blogging opportunities, pitch yourself as a podcast guest, or even collaborate with other brands on co-created content. The possibilities are endless, and the payoff can be huge. Just ask our friends at Schnackel Engineers, who saw a significant boost in brand awareness and website traffic after pitching their experts to various podcasts and events.

And you know what the best part is? When you invest in digital PR and earned media, you’re not just improving your search rankings – you’re also building a solid foundation for your overall marketing strategy. Because at the end of the day, it’s not just about SEO. It’s about establishing your business as a trusted, authoritative voice in your industry.

So, what are you waiting for? It’s time to stop relying solely on technical SEO tactics and start tapping into the power of digital PR. Your rankings, and your bottom line, will thank you.

Oh, and before I forget – if you’re looking for a team of SEO experts who can help you implement this strategy, be sure to check out MCR SEO. We’re the SEO agency in Manchester, UK, that knows how to get results using both tried-and-true tactics and cutting-edge strategies like digital PR. Let’s chat and see how we can take your online presence to new heights!

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