Uncommon Link Building Tactics That Deliver Results





Blog Date

June 6, 2024


UK, Manchester

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Uncommon Link Building Tactics That Deliver Results

Uncommon Link Building Tactics That Deliver Results

In the ever-evolving world of search engine optimization (SEO), link building remains one of the most crucial and challenging aspects. As an SEO professional, I’ve seen firsthand the power of building high-quality backlinks to propel a website’s rankings and visibility. However, the traditional link building tactics can often feel tired and ineffective, leaving many marketers frustrated and seeking out new, more innovative approaches.

That’s why today, I want to share with you some truly uncommon link building tactics that have delivered remarkable results for my clients. These tactics are not only effective, but they also help you stand out from the crowd and forge genuine, meaningful connections with your target audience.

Unleash the Power of Original Data

One of the most potent link building strategies I’ve discovered is the creation of unique, original data. People love to link to and share data that is interesting, insightful, and applicable to their own industries or interests. By conducting in-depth studies, surveys, or data analysis within your niche, you can position yourself as an authority and create a valuable resource that other websites will want to reference.

For example, at our SEO agency in Manchester, we recently conducted a comprehensive study of over 800 SEO professionals, delving into their perspectives on the impact of backlinks on search engine rankings. The results were fascinating and provided valuable insights that resonated with our target audience. In just a few months, we earned links from nearly 100 high-authority domains, including industry powerhouses like Content Marketing Institute and AppSumo.

The key to making this strategy work is to find your niche, identify interesting data points that your audience would care about, and then present the information in a visually appealing and easily shareable format. By tapping into current trends and leveraging platforms like social media, you can further amplify the reach and link-earning potential of your original data.

Leverage the Power of Outreach (the Right Way)

While outreach-based link building can feel like a daunting task, it remains a highly effective strategy when executed correctly. The key is to approach your outreach with a genuine, value-driven mindset, rather than simply asking for a link.

Instead of sending generic, one-size-fits-all emails, take the time to research your potential partners and craft personalized, thoughtful outreach messages. Offer to contribute a unique, high-quality guest post or collaborate on a mutually beneficial project. By demonstrating your expertise and willingness to provide value, you’re far more likely to receive positive responses and earn those coveted backlinks.

Here’s a pro tip: don’t be afraid to cast a wide net. Aim to send at least 400 outreach emails per month, carefully targeting relevant websites and blogs within your industry. Use tools like Ahrefs to expand your search beyond the obvious and uncover a wealth of link building opportunities. Remember, it’s a numbers game, and the more personalized, valuable outreach you can execute, the better your chances of success.

Leverage Influencer Partnerships

In today’s digital landscape, influencers have become powerful players in the realm of marketing and content distribution. By partnering with relevant industry influencers, you can tap into their established audiences and earn valuable backlinks through guest posts, product features, or even simple shoutouts.

The key to making this strategy work is to identify influencers who align with your brand and target audience. Take the time to build genuine relationships, understand their content preferences and engagement patterns, and offer them compelling reasons to collaborate. This could involve creating custom content, sharing unique insights, or even offering exclusive discounts or products.

One of my clients, a SaaS startup in the HR tech space, recently partnered with a popular HR influencer to create a series of educational webinars. Not only did this help them reach a new, highly-engaged audience, but it also resulted in several high-quality backlinks from the influencer’s website and social media channels.

Embrace the Power of Broken Link Building

While it may not be the flashiest link building tactic, broken link building can be a reliable and effective way to earn valuable backlinks. The premise is simple: you identify broken links on relevant websites, then reach out to the site owners and offer a replacement link to your own high-quality content.

The key to making this strategy work is to be proactive and diligent in your research. Use tools like Ahrefs or DeadLinkChecker to scour the web for broken links within your industry, and then craft personalized outreach messages that highlight the value you can provide. By positioning yourself as a helpful, solution-oriented partner, you’re far more likely to earn the backlink you’re seeking.

One of the benefits of broken link building is that it can often lead to quick wins, as site owners are generally eager to fix broken links on their pages. Additionally, the backlinks you earn through this method tend to be highly relevant and contextual, further boosting their value in the eyes of search engines.

Embrace the Power of Creativity and Collaboration

At the end of the day, the most effective link building tactics often come down to creativity and collaboration. By thinking outside the box and finding unique ways to provide value to your target audience, you can set yourself apart from the competition and earn those coveted backlinks.

For example, one of our clients, a Manchester-based ecommerce brand, recently launched a series of interactive quizzes and polls on their website. These engaging content pieces not only drove significant traffic and social engagement, but they also resulted in numerous backlinks from industry publications and blogs that were eager to feature the unique and shareable content.

Another client, a SaaS startup in the marketing automation space, teamed up with a complementary brand to co-host a virtual summit. By combining their audiences and expertise, they were able to create a highly valuable and informative event that attracted backlinks from event promotion and event recap articles across the web.

The common thread in these examples is the willingness to think creatively, collaborate with like-minded partners, and provide genuine value to the target audience. By approaching link building with a fresh, innovative mindset, you can unlock a world of opportunities that deliver real, lasting results.


In the ever-evolving world of SEO, link building remains a critical component of any successful strategy. However, the traditional tactics can often feel stale and ineffective. That’s why it’s essential to explore uncommon link building approaches that not only deliver results but also help you stand out from the competition.

From the power of original data and strategic outreach to the benefits of influencer partnerships and broken link building, the tactics I’ve outlined in this article have proven to be true game-changers for our clients at MCR SEO, our Manchester-based SEO agency.

The key to success is to approach link building with a creative, value-driven mindset, constantly seeking out new and innovative ways to engage your target audience and forge meaningful connections. By embracing these uncommon tactics, you’ll not only earn high-quality backlinks but also position your brand as a thought leader and trusted authority within your industry.

So, what are you waiting for? Start exploring these uncommon link building strategies today and watch your search engine rankings soar to new heights.

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