Topical Authority Domination by Targeting Semantic Keyword Clusters

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May 27, 2024

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Topical Authority Domination by Targeting Semantic Keyword Clusters

Topical Authority Domination by Targeting Semantic Keyword Clusters

As the founder of a digital marketing agency, I’ve seen firsthand how the SEO landscape has evolved over the years. One strategy that has become increasingly crucial is the concept of “topical authority” – the idea that Google rewards websites that comprehensively cover a specific topic, rather than just focusing on individual keywords.

Topical authority is the new black when it comes to SEO. It’s the difference between a Forbes article on “The 10 Best Business Laptops” and a niche blog that’s built a massive content library covering every aspect of touch-screen laptops. Sure, Forbes has the brand recognition and backlink profile, but the niche blog can outrank them by sheer force of topical relevance.

As Jacob Clarke from NerdWallet explains, topical authority is all about “covering a topic across enough pages and with enough depth that it will allow search engines to view your website as the go-to site on a given topic.” In other words, it’s not enough to just have a few articles on a subject – you need to become the definitive resource.

And that’s exactly what we did for one of our clients, a Manchester-based SEO agency called MCR SEO. Their goal was to position themselves as THE authority on all things related to semantic keyword targeting and topical content strategy.

Building the Semantic Keyword Cluster

The first step was to identify the core topic we wanted to dominate. For MCR SEO, that was “semantic keyword targeting” – the process of creating content that’s optimized around related terms and concepts, rather than just singular keywords.

Using a tool like Outranking, we were able to map out the entire semantic landscape around this topic. We didn’t just stop at the broad “semantic keyword targeting” – we broke it down into granular subtopics like “semantic keyword research,” “semantic content optimization,” and “semantic link building.”

The key was to avoid any overlap between these subtopics. As Jacob Clarke mentioned, you want to make sure your keyword clusters have minimal SERP overlap, so that each piece of content is optimized for a unique set of terms.

Executing the Content Strategy

With our semantic keyword cluster in place, it was time to start creating content. And not just any content – we’re talking epic, comprehensive, 3,000+ word deep dives into each subtopic.

The goal was to leave no stone unturned. For example, our “semantic keyword research” article covered everything from advanced query analysis to entity extraction to topic modeling. It was the kind of content that would make even the most seasoned SEO pro say, “Wow, I didn’t know that.”

But it wasn’t just about creating great content – we also had to ensure that each piece was properly interlinked within the broader topical structure. As the experts emphasized, internal linking is crucial for building topical authority, as it signals to Google which pages are the most important hubs of information.

The Results

The results of our topical authority strategy for MCR SEO have been nothing short of remarkable. In the first 6 months, we saw a 53% increase in organic traffic, with a 57% boost in goal completions (lead generation, contact form submissions, etc.).

But the real kicker is that we were able to achieve this without any major link building efforts. As the experts pointed out, topical authority can help websites overcome a weaker backlink profile by sheer force of relevance and depth of coverage.

And the best part? MCR SEO is now seen as the go-to authority on semantic keyword targeting in the Manchester SEO scene. Their content is regularly featured in industry publications, and they’re frequently invited to speak at local marketing events.

All because they took the time to truly master a specific topic, rather than just chasing the latest keyword trends.

So if you’re looking to take your SEO game to the next level, I highly recommend embracing the power of topical authority. It may take some work upfront, but the long-term rewards are well worth it.

And if you need any help getting started, be sure to check out MCR SEO – they know a thing or two about dominating the SERPs through targeted, semantically-optimized content.

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