Top International Link Building Strategies





Blog Date

June 5, 2024


UK, Manchester

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Top International Link Building Strategies

Top International Link Building Strategies

Ah, the thrilling world of international link building! As an SEO professional, I know this topic can be a real rollercoaster ride – one minute you’re scaling the heights of success, the next you’re plummeting down the treacherous slopes of obscurity. But fear not, my fellow digital marketers, for I’m here to share with you the top strategies that have helped me and my team at MCR SEO conquer the international link building landscape.

Localize, Localize, Localize

The first and most crucial step in your international link building journey is to fully immerse yourself in the local culture. Remember, what works in Manchester might not necessarily fly in Mumbai. You need to have a deep understanding of your target audience’s preferences, communication styles, and the platforms they frequent.

As our friends at Search Laboratory pointed out, in China, forum sites are the dominant and authoritative platforms, while in the West, we tend to give more credence to newspaper websites and established bloggers. By tailoring your approach to these regional nuances, you’re more likely to strike a chord with your international audience and earn those coveted backlinks.

Uncover the Local Hook

Now that you’ve got a handle on your target market’s preferences, it’s time to find the perfect hook to reel in those link-hungry publishers. You see, the key to successful international link building isn’t just about creating top-notch content – it’s about understanding what resonates with your local audience.

As the experts at Search Laboratory wisely advise, you need to identify how your universal content is relevant to current local news, trends, and topics of interest. By combining your brand’s unique angle with these regional hot-button issues, you’ll be able to craft irresistible pitches that publishers simply can’t resist.

Audit, Audit, Audit

Remember that old saying, “keep your friends close, but your enemies closer”? Well, that principle applies to international link building as well. By closely examining your competitors’ backlink profiles, you can uncover a treasure trove of link building opportunities.

As Search Laboratory suggests, assessing and downloading the backlink profile of local competitors is a great starting point. This will reveal the types of content that are earning them links, as well as the publications and websites they’ve managed to secure coverage on. Armed with this intel, you can then strategically replicate their success, while also identifying any quick-win opportunities that may have slipped under their radar.

Leverage Your Experts

You know what they say, “the more the merrier!” And when it comes to international link building, that couldn’t be more true. By tapping into the expertise of your company’s subject matter experts, you can elevate your link building efforts to new heights.

As Search Laboratory points out, Q&As with your industry experts can be a powerful way to earn links from high-authority local publications. So, why not let your resident SEO guru, your international marketing whiz, or even your charismatic CEO shine in the spotlight and help you score those coveted backlinks?

Don’t Forget the Press Release

Last but not least, let’s not forget the humble press release – a time-tested tool in the international link builder’s arsenal. As Search Laboratory suggests, a well-crafted and localized press release can be a surefire way to grab the attention of local media and industry publications.

The key here is to tailor your message to your target market, ensuring that your press release speaks directly to their interests and concerns. And don’t forget to include a quote from a local company representative – that personal touch can be the difference between a lukewarm response and an avalanche of link-building opportunities.

So, there you have it, folks – the top international link building strategies that have helped me and my team at MCR SEO dominate the global stage. Remember, international link building may be a rollercoaster ride, but with the right techniques and a healthy dose of creativity, you can turn those dizzying highs and lows into a thrilling journey toward digital domination. Now, who’s ready to strap in and hold on tight?

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