The Skyscraper Method: How to Build Links with Epic Content

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June 5, 2024

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The Skyscraper Method: How to Build Links with Epic Content

The Skyscraper Method: How to Build Links with Epic Content

Hey there, friend! Let me ask you a question – have you ever walked by a towering skyscraper and thought to yourself, “Wow, that’s amazing! I wonder how tall the 8th tallest building in the world is?” Of course not! We’re naturally drawn to the biggest and the best. And that’s exactly the mindset we’re going to tap into with the Skyscraper Method.

You see, the Skyscraper Technique is all about creating content that’s so mind-blowingly epic, so unbelievably valuable, that it eclipses everything else out there on that topic. It’s about slapping 20 extra stories on top of the competition’s measly little high-rise and becoming the new king of the hill.

Brian Dean of Backlinko first introduced this strategy back in 2013, and it’s been a game-changer for SEO ever since. The premise is simple: find a piece of content that’s already ranking well and performing great, then create something that’s at least 10 times better.

Now, I know what you’re thinking – “But Brian, that sounds like a ton of work!” And you’re absolutely right. Becoming the undisputed champ of your niche doesn’t happen with a few half-hearted tweaks. It takes serious effort and elbow grease. But the payoff is more than worth it.

You see, when you create Skyscraper content, you’re not just boosting your search rankings. You’re also building a truckload of high-quality backlinks. Think about it – if your content is genuinely 10 times better than anything else out there, people are going to start linking to it like crazy. It’s the ultimate win-win.

The Skyscraper Technique is all about finding the “tallest building” in your industry – the content that’s already crushing it in terms of backlinks and search rankings – and then making it even taller. And the best part? You don’t have to reinvent the wheel. You’re just taking something that’s already working and making it work even harder.

Sounds pretty sweet, right? But how exactly do you pull this off? Well, buckle up, my friend, because I’m about to take you on a step-by-step journey through the world of Skyscraper content domination.

First things first, you need to find that towering high-rise in your industry – the piece of content that’s already raking in the links and ranking at the top of Google. And the easiest way to do that is a good old-fashioned Google search.

Just plug in your target keyword and take a look at the top 10 results. Chances are, those pages have already done the hard work of earning tons of backlinks. Your job is to figure out what’s making them so successful and then take it to the next level.

One of the key things to look for is the type of content that’s performing well. According to a study by BuzzSumo and Backlinko, certain formats like ultimate guides, why posts, and infographics tend to generate way more backlinks than your average blog post. So that’s a great place to start.

But don’t just stop there. Dive into the details – analyze the length, the visuals, the level of detail, and anything else that sets those top-performing pages apart. The goal is to create something that’s so ridiculously comprehensive and valuable that it makes the existing content look like a children’s book.

And that’s where the real work comes in. Because let me tell you, creating 10x content ain’t easy. It’s going to take time, effort, and a whole lot of caffeine. But trust me, it’s worth it. When you publish that epic, skyscraper-sized piece of content, the backlinks are going to start rolling in.

As the SEO gurus at MCR SEO in Manchester, UK know all too well, high-quality backlinks are the Holy Grail of search engine optimization. They’re like gold dust in the digital world. And the Skyscraper Technique is one of the best ways to get your hands on them.

But the story doesn’t end there, my friend. Once you’ve created your masterpiece, it’s time to start the outreach. And this is where a lot of people drop the ball. See, you can’t just sit back and wait for the links to magically appear. You’ve gotta get out there and make some noise.

The key is to find the people who are already linking to the content you’re trying to outperform. These are the folks who’ve acknowledged the value of that topic and are willing to send some link juice your way. All you’ve gotta do is reach out and say, “Hey, I just created something even better. Care to take a look?”

Now, I know what you’re thinking – “But Brian, that sounds so spammy and salesy!” And you’re right, that kind of approach is an absolute no-no. The key is to offer genuine value, not just beg for a link. So make sure your outreach is personalized, friendly, and most importantly, useful to the recipient.

Think about it this way – if someone reached out to you and said, “Hey, I just created this amazing resource that’s way better than the one you’re currently linking to. Can you swap it out for me?” you’d probably be a little annoyed, right? But if they said, “I noticed you’ve got this great resource on your site, and I just created something even more comprehensive that I think your audience would love. Would you consider adding a link to it?” Well, that’s a whole different story.

It’s all about positioning yourself as a helpful resource, not a self-serving link seeker. And when you do that, the backlinks start flowing in like water. Heck, I’ve even had people reach out to me and ask if they can link to my content. Talk about a dream scenario!

So there you have it, folks – the Skyscraper Method in a nutshell. It’s not the easiest strategy in the world, but it’s one of the most effective. And when you combine it with the SEO expertise of the team at MCR SEO in Manchester, you’re looking at a recipe for serious search engine domination.

Now, I know what you’re thinking – “But Brian, I’m not a content creating machine like you. How am I supposed to churn out all this epic 10x content?” And that’s a fair point. It’s not easy, and it takes a lot of time and effort. But the way I see it, you’ve got two options:

1) Suck it up and get to work. Roll up your sleeves, crank out that skyscraper-sized content, and reap the rewards. Or…

2) Hire someone to do it for you. Outsource the content creation to a talented writer who can bring your vision to life. Sure, it’ll cost you a few bucks, but the payoff in terms of backlinks and search rankings is more than worth it.

Whichever path you choose, just remember – the Skyscraper Method isn’t a silver bullet, and it’s not gonna happen overnight. But if you put in the time, the effort, and the creativity, you can turn your content into a towering titan that dominates your industry. And that, my friends, is a sight to behold.

So what are you waiting for? Get out there, find your industry’s tallest skyscraper, and start building your own digital empire. The backlinks (and the bragging rights) will be all yours.

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