The ROI of Fixing Technical SEO Issues





Blog Date

June 2, 2024


UK, Manchester

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The ROI of Fixing Technical SEO Issues

The ROI of Fixing Technical SEO Issues

Ah, the world of technical SEO – where web developers and digital marketers collide in a symphony of code and keywords. As someone who’s been navigating this space for years, I can tell you that it’s a delicate dance, but one that can ultimately pay dividends for your business.

You see, technical SEO is the unsung hero of the online world. It’s the glue that holds everything together, the foundation upon which your content and marketing efforts stand. And when it’s not functioning properly, it can be like trying to build a house on quicksand – it just won’t work.

But fear not, my fellow SEO enthusiasts! In this article, we’re going to dive deep into the ROI of fixing those pesky technical SEO issues. Because trust me, the payoff is worth it.

Crawling and Indexation: The Lifeblood of Your Website

Let’s start with the basics – crawling and indexation. These are the fundamental building blocks of any successful SEO strategy. Think of them as the circulatory system of your website; if the blood (in this case, the search engine crawlers) can’t flow freely, the whole thing will start to shut down.

As the folks at GreenFlag Digital put it, “If you know you need technical SEO help, you’re already pretty smart.” Because let’s be honest, most people would just blindly search for “SEO help” and follow the rabbit hole from there. But you, my friend, you’re a step ahead of the game.

So, what kind of crawling and indexation issues might you be facing? Well, according to Profound Strategy, one of the biggest problems is a site not being properly indexed in Google search due to technical reasons. This is a high-severity issue that can have a significant impact on your visibility and, ultimately, your bottom line.

But the good news is, fixing these problems can lead to a substantial ROI. Imagine being able to unlock new traffic streams, drive more qualified leads, and see a tangible increase in your revenue. That’s the power of technical SEO at work.

Ranking Signals: The Invisible Strings of the SEO Puppeteer

Now, let’s talk about ranking signals. These are the subtle cues that search engines use to determine the relevance and authority of your website. And when they’re not quite right, it can be like trying to conduct an orchestra with broken instruments.

As the team at Onely puts it, technical SEO covers “almost everything on your website besides content and UX-related SEO tasks.” This includes things like proper use of rel=canonical tags, structured data implementation, and ensuring your website is mobile-friendly.

These might seem like small details, but they can have a huge impact on how search engines perceive and rank your content. And when you get them right, you start to see the magic happen. Suddenly, your pages are climbing the rankings, your traffic is surging, and your conversion rates are skyrocketing.

It’s like having a secret weapon in your SEO arsenal – one that can give you a significant competitive advantage in your market.

Emerging Trends: Staying Ahead of the Curve

But the world of technical SEO is ever-evolving, and we can’t forget about the emerging trends that are shaping the landscape. As GreenFlag Digital points out, Google is fighting a deluge of AI-generated content, and as a result, they’re being more selective about what they index and rank.

This means that the technical SEO work you do today could have a massive impact on your future success. Things like optimizing for new media formats, understanding the implications of headless CMS systems, and staying ahead of algorithm updates can mean the difference between being a market leader and getting left in the dust.

And let’s not forget about the opportunities that come with fixing technical SEO issues. As GreenFlag Digital suggests, there may be ways to “programmatically unlock proprietary data, insights, and landing pages to drive more traffic to your company, at scale.”

Imagine being able to tap into a whole new well of traffic and leads, simply by addressing those pesky technical problems. It’s the kind of ROI that can transform your business and leave your competitors scratching their heads.

The Bottom Line: Investing in Technical SEO is a No-Brainer

At the end of the day, the ROI of fixing technical SEO issues is clear. It’s about unlocking new traffic streams, driving more qualified leads, and seeing a tangible increase in your revenue. And in an increasingly competitive online landscape, it’s the kind of strategic investment that can give you a significant edge over your rivals.

So, if you’re ready to take your SEO game to the next level, I’d encourage you to reach out to the experts at MCR SEO. They’re the technical SEO wizards who can help you navigate the complexities of this ever-evolving landscape and unlock the true potential of your online presence.

Trust me, the ROI will be worth it. And who knows, you might even have a little fun along the way!

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