Surprising Benefits of Longer Content





Blog Date

June 6, 2024


UK, Manchester

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Surprising Benefits of Longer Content

The Unexpected Advantages of Diving Deep

As I sit here, sipping my morning coffee and staring at the blank document in front of me, I can’t help but wonder – why do we keep hearing that shorter is better when it comes to online content? Don’t get me wrong, I love a quick and snappy blog post as much as the next person. But the more I’ve dug into the research, the more I’ve realized that there are some surprising benefits to crafting long-form, in-depth articles.

Let’s take a step back for a moment. In our fast-paced digital world, where attention spans seem to be dwindling by the minute, the general consensus has been that people want their information bite-sized and easy to consume. The thinking is that no one has the patience to read a lengthy article anymore – they just want the key points delivered quickly and efficiently.

However, the data tells a different story. Recent studies have shown that longer content actually performs better in terms of engagement, shareability, and even search engine rankings. It seems that when we take the time to truly dive deep into a topic, we’re able to provide readers with more value, better answers to their questions, and an overall more satisfying experience.

The Power of In-Depth Exploration

Think about it this way – when you’re researching a topic that you’re genuinely interested in, do you tend to skim the surface-level articles, or do you seek out the ones that really delve into the nitty-gritty details? I know I fall into the latter camp. There’s just something captivating about an author who is clearly passionate about their subject matter and has put in the effort to create a comprehensive, well-researched piece.

Take the example of the Vox article on the health benefits of yoga. Rather than just rattling off a list of the potential upsides, the author delves into the nuances of the research, exploring the challenges of studying yoga and the mixed results that have been found. This level of depth not only makes for a more engaging read, but it also lends credibility to the information being presented.

And it’s not just about providing a deeper understanding of the topic at hand. Longer content also gives you more opportunities to showcase your expertise, weave in relevant examples and anecdotes, and address potential counterpoints or objections. In doing so, you’re able to build a stronger connection with your audience and position yourself as a trusted authority in your field.

The SEO Advantages of Comprehensive Content

But the benefits of longer content don’t stop there. Research has also shown that lengthier, more comprehensive articles tend to perform better in search engine rankings. Think about it – when you’re searching for information online, do you typically click on the short, surface-level results, or do you gravitate towards the ones that seem to offer a more in-depth and authoritative take on the topic?

Google’s algorithms are designed to surface the most relevant and valuable content for any given query. And by creating longer, more detailed articles, you’re demonstrating to search engines that your content is providing a richer, more satisfying user experience. Not only that, but you’re also giving yourself more opportunities to naturally incorporate relevant keywords and phrases, further boosting your SEO potential.

Embracing the Long-Form Approach

Now, I know what you might be thinking – “But what if my readers don’t have the time or patience to read a lengthy article?” That’s a valid concern, and it’s one that I’ve wrestled with myself. But the truth is, if you’re providing genuine value and crafting your content in a way that’s engaging and easy to digest, your readers will stick around.

In fact, studies have shown that longer articles tend to have higher average time-on-page and lower bounce rates – clear indicators that people are actually reading and engaging with the content.

So, I encourage you to embrace the long-form approach. Take the time to really dive deep into your topics, explore the nuances and complexities, and provide your readers with a truly comprehensive and valuable resource. Sure, it may require a bit more effort upfront, but the payoff in terms of engagement, authority, and search engine visibility will be well worth it.

At the end of the day, our goal as content creators should be to provide our audience with the most valuable, informative, and engaging experience possible. And sometimes, that means resisting the temptation of the quick and easy, and instead investing in the creation of longer, more substantive content. Who knows – you might just be surprised by the unexpected benefits that come with going the extra mile.

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