Supercharge Your Content With These Advanced SEO Tactics





Blog Date

May 27, 2024


UK, Manchester

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Supercharge Your Content With These Advanced SEO Tactics

Unraveling the Power of Advanced Keyword Research

Google alone processes more than 40,000 keyword searches every single second. That’s a staggering 3.5 billion searches in a single day and 1.2 trillion per year. As an SEO professional, you’re probably already familiar with the basics of keyword research. But let me tell you, the real magic happens when you dive into the world of advanced keyword strategies.

In this comprehensive guide, I’ll share some of the most cutting-edge techniques that will elevate your content to new heights. Whether you’re looking to improve your on-page SEO or optimize your PPC campaigns, these advanced keyword research strategies will surely lead you down the road to success.

Unearthing the Hidden Gems: Low-Competition Keywords

For many businesses, low competition keywords are the key to search engine visibility and attracting more traffic to your website. But how do you find these hidden gems? Many people assume they can locate low-competition keyword ideas by simply entering their keyword into a research tool and looking at the keyword difficulty bar.

However, the real trick is to manually check the competition for each phrase by doing a Google search. If there are less than 500 results for a keyword, you can consider it a low competition term. Sounds simple, right? Well, let me share a few additional tips to take your low-competition keyword strategy to the next level:

  1. Leverage Long-Tail Keywords: Long-tail keywords are longer search queries made up of several words with a lower search volume but a higher conversion rate. With 50% of search queries containing 4 or more words, these long-tail gems should be a crucial part of your keyword strategy.

  2. Uncover Shoulder Keywords: Shoulder keywords are what your target customers are actively searching for but may not be directly relevant to your product. These can help increase your brand awareness and get more potential customers to the top of your sales funnel.

  3. Identify Trending or Seasonal Keywords: Staying on top of popular phrases that are being searched for currently or during a certain time of year can be a game-changer, especially when targeting content for holidays or trending news stories.

Reverse Engineering Your Competitors’ Strategies

Competitor analysis should be at the core of any advanced keyword research process, as it provides invaluable insight into the keywords and backlinks that are working for your top competitors. By reverse engineering what’s working for them, you can uncover prime keyword gaps and start ranking for the same terms.

One of my favorite tools for this is Google Search Console. It allows you to discover ranking opportunities by analyzing your competitors’ performance. But that’s just the tip of the iceberg. Here are some additional strategies for finding content gaps:

  1. Identify Keyword Gaps: Look for the terms your competitors are ranking for that you’re not. These should be a priority target because the fact that several of your competitors rank for them means that you can feasibly rank for them too.

  2. Analyze Backlink Profiles: Examine how your competitors have built their backlink profiles to rank for those prime keywords. Then, follow a similar strategy to start earning high-quality links.

  3. Explore Semantic Relationships: Leverage Latent Semantic Indexing (LSI) to uncover related keywords, synonyms, and phrases that Google uses to understand the context of your content. This can help you enhance your pages and reduce the risk of keyword stuffing.

Mastering the Art of SERP Domination

Even the best keyword doesn’t always lead to a #1 ranking. Sometimes you just can’t seem to shift past second, third, or fourth place. But that doesn’t mean you should give up now. That’s where this SERP domination tactic comes in!

If your hard work on your own site has led you to rank on the first page for one of your keywords, it’s time to publish optimized content for that keyword across other authority sites. High authority sites like YouTube, Medium, and LinkedIn can all be used to take up extra spots on the ever-vital first page of Google.

For instance, if you already have a ranking guide on your site for “Keyword Research Strategies,” you can then produce a YouTube video optimized for the same key term to get that ranking on the first page too. And remember, for help finding keyword data for sites like YouTube, you can use a multi-channel tool like Soovle.

Deciphering Keyword Intent for Laser-Focused Optimization

This strategy is all about analyzing keywords to find out the searcher’s intent, then using the results to filter your long list of keywords into the ones that really matter and the ones that are likely a waste of resources.

For instance, a navigational keyword (when a searcher is looking for a specific page, brand, or product) may have a high search volume, but ranking for that term isn’t likely to return many clicks. On the other hand, informational search terms (when a searcher is looking for more information on a topic) provide the perfect opportunity for you to craft an optimized piece of authority content.

By focusing on the searches that will return the most clicks and warm leads to your business, you can supercharge your keyword strategy and outperform your competitors.

Supercharging Your Content with Advanced SEO Tools

To put all these advanced keyword research strategies into practice, you’ll need a toolkit of powerful SEO tools. Here are some of my top recommendations:

Tool Use Case Pricing
All in One SEO (AIOSEO) Automates technical SEO tasks, provides on-page optimization recommendations, and integrates with Google Search Console. Starts at $49.60
Semrush Comprehensive keyword research, competitor analysis, and content planning tools. Starts at $129.95/month
Ahrefs Powerful backlink analysis, keyword research, and content gap identification. Starts at $99/month
BrightLocal Streamlines local SEO tasks like citation building and local rank tracking. Starts at $39/month
Clearscope Provides content optimization recommendations based on search intent analysis. Starts at $199/month

These are just a few of the powerful tools available to help you supercharge your content strategy. Whether you’re a seasoned SEO professional or just starting out, leveraging the right tools can make all the difference in your search engine domination.

Unleash the Power of Advanced SEO at MCRSEO

Ready to take your content and SEO to new heights? At MCRSEO, our team of seasoned experts is here to help you uncover the advanced tactics that will propel your business to the top of the search results.

From cutting-edge keyword research to comprehensive content optimization, we have the tools and expertise to supercharge your online presence. So why settle for anything less than the best? Book a discovery call with us today and let’s start plotting your path to SEO greatness!

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