Structuring URLs for Higher Rankings in 2024





Blog Date

June 3, 2024


UK, Manchester

Follow us on


Table of Contents

Structuring URLs for Higher Rankings in 2024

Structuring URLs for Higher Rankings in 2024

When was the last time you took a close look at your website’s URLs? If I had to guess, it’s probably been a while. You’re not alone – many website owners and marketers tend to overlook the importance of URL structure in their SEO efforts. But let me tell you, the way you structure your URLs can have a significant impact on your search engine rankings in 2024 and beyond.

The Anatomy of a URL

Before we dive into the best practices for structuring your URLs, let’s first understand what a URL is and its different components. A URL, or Uniform Resource Locator, is the address you type into your browser to access a specific web page. It’s a combination of several elements, including the protocol (usually HTTP or HTTPS), the domain name, and the path to the specific page or resource.

Take a look at this example URL:

In this URL, the protocol is HTTPS, the domain name is, and the path includes the “/blog/” subfolder and the “link-building” page.

The Importance of URL Structure for SEO

Now, you might be wondering, “Why should I care about my URL structure? Isn’t content the most important factor for SEO?” Well, you’re not wrong – content is indeed a crucial element. But the way you structure your URLs can also have a significant impact on your search engine rankings.

Here’s why URL structure matters for SEO:

  1. User Friendliness: A well-structured URL can give users a clear idea of what the page is about, even before they click on it. This can improve the user experience and increase the likelihood of them engaging with your content.

  2. Relevance Signals: Search engines use the information in your URLs to better understand the relevance of your pages to specific search queries. Including relevant keywords in your URLs can help boost your rankings for those keywords.

  3. Branding and Trust: A clean, consistent URL structure can also contribute to your website’s overall branding and trustworthiness. Users are more likely to trust a site with a professional-looking URL structure.

Best Practices for Structuring SEO-Friendly URLs

Now that you know the importance of URL structure, let’s dive into the best practices for creating SEO-friendly URLs in 2024:

  1. Use Lowercase Letters: URLs are case-sensitive, so it’s best to stick to lowercase letters. This helps prevent any potential issues with 404 errors or user confusion.

  2. Keep it Short and Sweet: Aim for concise, descriptive URLs that are easy for both users and search engines to understand. Avoid unnecessary characters and keep the URL length to a minimum.

  3. Incorporate Relevant Keywords: Include relevant, targeted keywords in your URLs to help search engines understand the content of the page. However, be sure not to stuff your URLs with too many keywords, as this can negatively impact your SEO.

  4. Utilize Hyphens, Not Underscores: When separating words in your URLs, use hyphens (e.g., “link-building”) rather than underscores. Hyphens are more user-friendly and easier for search engines to interpret.

  5. Avoid Stop Words: Words like “the,” “and,” “or,” and “of” are generally not necessary in your URLs and can make them unnecessarily long. Remove these stop words to keep your URLs clean and concise.

  6. Use a Hierarchical Structure: For larger websites, consider implementing a hierarchical URL structure that reflects the content organization. This can help users and search engines better understand the relationships between your pages.

  7. Leverage Redirects: If you ever need to move content to a new URL, be sure to set up a 301 redirect from the old URL to the new one. This ensures that users and search engines are directed to the correct location, preventing 404 errors and maintaining your SEO rankings.

The Impact of URL Structure on Local SEO

If you’re running a local business, the way you structure your URLs can also have a significant impact on your local SEO efforts. When it comes to local SEO, incorporating your city or region into your URLs can be a powerful strategy.

For example, if you’re an SEO agency based in Manchester, UK, a URL structure like can help you rank higher in local search results and attract more relevant, local traffic to your website.

Putting it All Together

Crafting the perfect URL structure for your website may seem like a daunting task, but it’s well worth the effort. By following the best practices we’ve outlined, you can create URLs that are not only SEO-friendly but also user-friendly and contribute to your overall branding and trustworthiness.

Remember, URL structure is just one piece of the SEO puzzle, but it’s an important one. Keep experimenting, testing, and refining your approach, and you’re sure to see the benefits in your search engine rankings and website traffic in 2024 and beyond.

And if you need any help with your SEO efforts, don’t hesitate to reach out to the team at MCR SEO – we’re always here to lend a hand!

Copyright 2023 © MCRSEO.ORG