Structure internal links for better crawling





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June 2, 2024


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Structure internal links for better crawling

Structure Internal Links for Better Crawling

Have you ever wondered why your Bubble app’s internal links aren’t being properly crawled by Google? It’s a common issue that many SEOs struggle with, and one that can have a significant impact on your website’s visibility in search results.

Well, my friend, today’s your lucky day. I’m about to share with you a comprehensive guide on how to structure your internal links for better crawling and indexation. Get ready to say goodbye to those “islands without bridges” and hello to a fully-connected, SEO-friendly website.

The Importance of Internal Linking

Before we dive into the nitty-gritty, let’s first discuss why internal linking is so crucial for SEO. As SearchPilot explains, internal links serve three main purposes:

  1. Site Architecture: They help establish the information architecture of your website, making it easier for search engines to understand the relationships between your pages.

  2. Link Equity Distribution: Internal links allow you to distribute “link juice” or ranking power throughout your site, boosting the authority of your pages.

  3. User Experience: They enhance the user experience by making it easy for visitors to navigate your website and discover related content.

Sounds pretty important, right? But here’s the catch: if your internal links aren’t being properly crawled and indexed, your site’s SEO performance can suffer significantly.

The Bubble Dilemma

As a Bubble user, you might have noticed that the platform’s JavaScript-heavy nature can pose some unique challenges when it comes to SEO. As one forum user rightly pointed out, “for SEO, Bubble pages are just islands without bridges.”

The problem lies in the way Bubble handles internal links. Unlike traditional HTML links, Bubble’s workflow actions and link elements may not always be recognized by search engine crawlers. This means that even if you’ve meticulously crafted your internal linking structure, the search engines might not be able to find and follow those links.

Overcoming the Obstacle

So, how do you overcome this obstacle and ensure that your Bubble app’s internal links are properly crawled and indexed? Here are a few strategies to try:

1. Use Link Elements Strategically

While Bubble’s workflow actions may not be crawlable, the platform’s link elements should be. As one user mentioned, they’ve had success using link elements for their internal links and have seen those links being picked up by Google.

2. Optimize Your Site Structure

Ensure that your Bubble app’s information architecture is well-organized and easy for search engines to navigate. Moz recommends a pyramid-like structure, with the homepage at the top and the most important pages closer to the surface.

3. Monitor Crawl Behavior

Use tools like Google Search Console and seoClarity’s internal link analysis to track how search engine bots are interacting with your Bubble app. This will help you identify any pages or links that are being overlooked or improperly crawled.

4. Consider a Hybrid Approach

If you’re still struggling to get your Bubble app’s internal links properly indexed, you might want to consider a hybrid approach. As some users have suggested, you could use a platform like Webflow or WordPress for the public-facing side of your website, while keeping the Bubble backend for your more complex functionality.

Putting it All Together

Structuring internal links for better crawling and indexation is no easy feat, especially when you’re working with a platform like Bubble. But by using a strategic and multi-faceted approach, you can overcome these challenges and take your SEO agency’s website to new heights.

Remember, it’s all about finding the right balance between user experience, technical optimization, and search engine visibility. With a little creativity and persistence, you can turn those “islands without bridges” into a fully-connected, SEO-friendly oasis.

So, what are you waiting for? Start optimizing those internal links today and watch your Bubble app’s search rankings soar!

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