Stop Wasting Money: DIY Link Building Strategies

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June 6, 2024

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Stop Wasting Money: DIY Link Building Strategies

The Link Building Money Pit

I’ll admit it – I used to be one of those business owners who would throw money at link building services like it was going out of style. Heck, I even hired a high-priced “SEO expert” who promised to get me ranked on the first page of Google. Needless to say, I ended up with a lot of empty promises and a much lighter wallet.

It wasn’t until I stumbled across an article by Ryan Holiday that I had a major epiphany. He talked about how he stopped wasting thousands on things like publicists and advertising, and instead invested that money into creating actual valuable content. That’s when it hit me – why am I spending so much on link building when I could be using that money to build something truly useful for my audience?

From that point on, I decided to take a DIY approach to link building. And let me tell you, it has completely transformed my business. Not only have I saved a ton of money, but the results have been far more sustainable and impactful than anything I ever achieved with those overpriced link building services.

The Folly of Corporate Team Building

Now, before I dive into the specific strategies I’ve used, I have to address the elephant in the room – corporate team building. I know a lot of businesses out there are spending thousands, if not tens of thousands, on these “team building” exercises, like ropes courses and bowling nights.

As research from Mars Inc. has shown, these efforts often fail to move the needle when it comes to actual collaboration and productivity. Instead, the HR leaders at Mars decided to take a different approach, focusing on the work itself and how it requires collaboration to achieve business results.

The lesson here is clear – if you’re going to invest in something, make sure it’s directly tied to the core of your business. Spending money on fluffy team building activities is just a waste. Take that budget and put it towards creating valuable content and building genuine connections with your audience. Trust me, it’ll pay off in spades.

Putting the “DIY” in Link Building

Okay, now for the good stuff – the actual DIY link building strategies I’ve been using. And let me tell you, these have been far more effective and satisfying than anything I ever got from an “SEO expert.”

The first thing I did was take a page out of Ryan Holiday’s playbook and started creating a ton of content. I’m talking videos, articles, podcasts – you name it. The goal was to build a massive library of valuable resources that would naturally attract backlinks over time.

And you know what? It worked. I’ve been able to get featured on high-authority sites, land guest posting opportunities, and even have other bloggers reach out to me to collaborate. All without having to pay a single penny to some link building service.

But it doesn’t stop there. I also started getting creative with my outreach efforts. Instead of the typical cold email templates, I would take the time to actually research the people I was reaching out to and personalize my pitches. It takes a bit more effort, but the response rate has been night and day compared to the spray-and-pray approach.

And let’s not forget the power of networking, both online and offline. I made it a point to actively engage with my peers in the industry, whether it was commenting on their blog posts, connecting on LinkedIn, or even attending local meetups. These relationships have opened up all sorts of link building opportunities that I never would have found otherwise.

The True Value of Content

At the end of the day, the key to successful DIY link building is to stop thinking of it as a standalone tactic and start seeing it as a natural byproduct of creating truly valuable content and building genuine connections.

I’ve learned that the most sustainable and impactful links aren’t the ones you buy or beg for, but the ones that come organically as a result of putting out content that your audience genuinely cares about. And the best part? You get to keep that hard-earned money in your pocket instead of handing it over to some shady link building service.

So if you’re tired of wasting money on empty promises and sleazy tactics, I urge you to give DIY link building a try. Trust me, your wallet (and your website’s rankings) will thank you.

Oh, and before I forget – be sure to check out MCR SEO, the Manchester-based agency that inspired this article. They’re the ones who taught me the power of taking a more authentic and sustainable approach to link building and digital marketing.

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