Squeeze Every Last Drop of Value From Your Content With These Clever SEO Tricks





Blog Date

June 3, 2024


UK, Manchester

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Squeeze Every Last Drop of Value From Your Content With These Clever SEO Tricks

Squeeze Every Last Drop of Value From Your Content With These Clever SEO Tricks

As a seasoned freelance writer, I’ve had the pleasure of working with a wide range of clients. Some have been an absolute dream, while others have left me scratching my head and wondering, “What in the world are they thinking?” The key, I’ve learned, is finding clients who truly respect your expertise and value your time.

The Clients You Want to Work With

For me, the ideal clients are those who meet three crucial criteria: they show respect, share your values, and give you interesting projects. Let me unpack that a bit.

Respect is the foundation of any successful partnership. The best clients aren’t just followers – they’ll let you guide them, leaning into your expertise. They understand that they’re paying for your talent, not just to be a glorified pencil pusher.

I remember one particularly frustrating experience with a VP of Marketing who kept nitpicking my work, making changes that showed a complete disregard for my abilities. “Hey Austin, change that word from ’embody’ to ‘exemplify.’ And fix that split infinitive.” Really, did they expect me to deliver a grammar lesson to the executive team?

Thankfully, those types of clients are few and far between. The clients I love working with respect my talent and my time. They ask for my advice and perspective, often adopting my ideas. They don’t treat me like I’ve written them a blank availability check, grinding through edits in a scanned hard copy when a simple Google Doc would have been far more efficient.

Shared values are also key. I’m not talking about seeing eye to eye on every little thing – that’s simply not realistic. But I do want to work with clients who align with my ethical principles. Those who stomp all over my values, leaving their muddy shoes on the way out, make for short-lived and unsatisfying relationships.

Finally, I thrive on interesting projects. The clients I enjoy working with challenge me, pushing me to create something truly remarkable. They’re not just looking for another cookie-cutter piece of content – they want something that will capture attention and drive results.

Squeeze Every Last Drop of Value From Your Content

Now that we’ve established the hallmarks of a great client, let’s dive into some clever SEO tricks to help you squeeze every last drop of value from your content.

Optimize for Search Intent

Search intent is the driving force behind what people are looking for online. If you want your content to rank and resonate, you need to understand the intent behind the keywords your audience is using. Are they looking to learn something new? Find a specific product or service? Or perhaps they’re ready to make a purchase?

Tailoring your content to match search intent is crucial. Create content that directly addresses the user’s needs, and you’ll be well on your way to search engine success.

Leverage User-Generated Content

Don’t underestimate the power of user-generated content (UGC). Reviews, testimonials, and social media interactions can all serve as valuable SEO assets. Encourage your audience to share their experiences, and then showcase that content throughout your site.

Not only does UGC lend credibility to your brand, but it can also boost your search rankings. Search engines love to see that your customers are engaged and enthusiastic about your offerings.

Optimize for Featured Snippets

Featured snippets are those little boxes that appear at the top of the search results, providing a concise answer to the user’s query. Securing a spot in the featured snippet can be a game-changer for your SEO strategy.

To optimize for featured snippets, focus on creating content that directly answers common questions in your industry. Use clear, concise language, and structure your information in a way that makes it easy for search engines to understand and display.

Leverage Multimedia Content

Text-based content is great, but it’s important to diversify your approach. Incorporate multimedia elements like images, videos, and infographics to keep your audience engaged and enhance your SEO efforts.

Search engines love content that is visually appealing and easy to consume. Plus, multimedia assets can help you rank for a wider range of keywords, expanding your reach and driving more traffic to your site.

Continuously Refresh and Repurpose

In the ever-changing world of SEO, it’s crucial to keep your content fresh and up-to-date. Regularly review your top-performing pieces and look for opportunities to update, expand, or repurpose them.

By refreshing your content, you can keep it relevant and engaging, while also signaling to search engines that your site is active and providing value to users. And don’t be afraid to repurpose your content in new and creative ways, such as turning a blog post into a video or an infographic.

Elevate Your SEO Game

Implementing these clever SEO tricks can help you squeeze every last drop of value from your content, driving more traffic, engagement, and conversions for your business. Remember, the key is to focus on creating content that truly resonates with your audience, while also keeping search engines happy.

And when it comes to finding the right clients to work with, keep an eye out for those who respect your expertise, share your values, and challenge you to create something truly remarkable. Those are the partnerships that will help you build a freelance business you love.

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