Sneaky SEO Tricks the Experts Use (But Never Share)





Blog Date

June 6, 2024


UK, Manchester

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Sneaky SEO Tricks the Experts Use (But Never Share)

Confessions of a Reluctant SEO Magician

If I’m being honest, I’ve always been more of a back-end kind of guy. You know, the quiet, introverted type who happily toils away in the shadowy depths of code, far from the limelight. But lately, I’ve found myself dabbling in the mysterious arts of search engine optimization (SEO) – and let me tell you, it’s been quite the journey.

It all started with a little side project of mine, a hobby application that was meant to be used by just a few friends. I chose to build it using the ever-popular JHipster platform, with Angular for the front-end and Spring for the back-end. Within a few weeks, I had a functioning app that met all my needs. But then something unexpected happened – other people started using it. Suddenly, I had a larger audience on my hands, and I knew I needed to up my game.

So, I dove headfirst into the world of SEO, determined to make my little creation shine in the ever-competitive online landscape. Little did I know, I was about to uncover a treasure trove of sneaky tricks that the so-called “experts” tend to keep under lock and key.

The Perils of Single-Page App-athy

One of the first things I learned the hard way is that single-page applications (SPAs) can be a bit of a double-edged sword when it comes to SEO. You see, the traditional web paradigm of request-response-render just doesn’t apply here. Instead of the server sending back fully-formed HTML pages, SPAs rely on a bare-bones HTML template and a whole lot of JavaScript to do the heavy lifting.

And therein lies the problem. Search engine crawlers, like the ones used by Google, are great at parsing HTML, but they often struggle to fully understand and index the dynamic content generated by JavaScript. As a result, my website was only showing up for a single, completely irrelevant keyword in search results – something about Maven proxy configuration. Not exactly the kind of traffic I was hoping for.

As one marketing expert put it, “A story is a trick for sneaking a message into the fortified citadel of a human mind.” Well, it turns out that search engines aren’t quite as easily swayed as us humans. They want their information served up nice and neat, without any of that fancy JavaScript trickery.

The Social Media Shakedown

But the SEO woes didn’t stop there. Another area where my SPA-based approach fell short was in social media sharing. You see, when someone shares a link to your website on platforms like Facebook or Twitter, those networks don’t just blindly regurgitate the URL. They try to be helpful by generating a nice, juicy preview – complete with an image, a title, and a descriptive snippet.

And guess what? They rely on the same HTML metadata that search engines use to make sense of your content. So, once again, my bare-bones SPA template was leaving the social media algorithms scratching their heads. Instead of getting custom previews for each page, my users were stuck with the same generic, unhelpful snippet – no matter what they shared.

It was like trying to sell a product without any packaging or branding. Sure, the product might be great, but if no one can figure out what it is or why they should care, it’s not going to get very far.

The Caching Conundrum

As if SEO and social media challenges weren’t enough, I also had to contend with the age-old problem of website performance. With my user base steadily growing, I knew I needed to start thinking about caching and server optimization.

Enter the mighty CloudFlare – a content delivery network (CDN) that promised to take my site’s performance to new heights. And it seemed like a no-brainer, right? Just point CloudFlare at my server, let it work its magic, and bask in the glory of lightning-fast page loads.

But here’s the catch: CloudFlare, like search engine crawlers, doesn’t execute JavaScript. So, when it came time to cache my pages, all it was really storing was that same, bare-bones SPA template. Which meant that every time a user tried to access a cached page, they’d still have to wait for the JavaScript to load and fetch the real content.

Talk about a missed opportunity. I had this powerful caching tool at my fingertips, but it was essentially useless for my SPA-based setup. The irony was not lost on me.

Embracing the Familiar

As these challenges continued to mount, I found myself increasingly frustrated with the technology choices I had made. Sure, JHipster and Angular were all the rage, but the more I struggled to make them work for my specific needs, the more I realized that I was probably better off sticking to the tools I knew best.

It was a classic case of developer envy – I saw all these cool, shiny new frameworks and just had to try them out, even if they weren’t the right fit for the job. And in the process, I ended up neglecting the wealth of knowledge and experience I had built up over the years working with more traditional web technologies.

So, with a heavy heart, I made the decision to scrap my initial SPA-based approach and start over, this time using a more familiar stack that I knew would be better suited to my needs. It was a tough pill to swallow, but in the end, it was the best decision I could have made.

The Moral of the Story

The lesson I learned through all of this? Sometimes, the “sneaky” tricks that the SEO experts use aren’t really all that sneaky at all. They’re just the tried-and-true fundamentals of web development, applied with a bit of strategic thinking and a whole lot of experience.

Sure, there are always new technologies and shiny tools to get excited about. But when it comes to building a successful online presence, it’s often better to stick with what you know and focus on getting the basics right. Because at the end of the day, even the most sophisticated SEO tactics are meaningless if your website can’t be properly understood and indexed by search engines and social media platforms.

So, if you’re looking to up your SEO game, my advice is to start by mastering the fundamentals. Learn how to structure your HTML, optimize your images and content, and ensure that your site is fast and responsive. And if that means eschewing the latest and greatest frameworks in favor of more tried-and-true technologies, so be it.

After all, as the experts at Manchester SEO would probably tell you, the real “sneaky” trick is to simply do the hard work and get the basics right. The rest will follow.

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