Skyrocketing organic traffic using pillar content





Blog Date

June 2, 2024


UK, Manchester

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Skyrocketing organic traffic using pillar content

Skyrocketing Organic Traffic Using Pillar Content

As an SEO agency in Manchester, UK, we know the power of pillar content to transform your online presence. It’s like having the secret sauce that makes your website the go-to destination for your target audience.

Imagine this – your business is the towering oak tree, firmly rooted in the ground and reaching for the sky. The branches, representing your content, provide shade and nourishment to those who seek your expertise. But the true strength lies in the trunk – your pillar content.

Just like a sturdy tree trunk, pillar pages are the foundation of your content marketing strategy. They cover broad, high-volume topics that your audience craves, positioning your brand as an industry authority. And the best part? They can skyrocket your organic traffic, driving an average 4.5X ROI for our clients.

Ready to unlock the power of pillar content and watch your website flourish? Let’s dive in.

Laying the Groundwork: Identifying Your Pillar Topics

The journey to creating high-performing pillar content starts with understanding your business offerings and aligning them with your audience’s search queries.

Imagine you’re an ecommerce furniture store – your core topics might include “living room furniture,” “bedroom furniture,” and “office furniture.” These broad, high-volume keywords are the perfect starting point for your pillar pages.

But hold on, it’s not just about choosing topics you’re familiar with. You also need to ensure they resonate with your target audience. That’s where keyword research comes into play.

Tools like Ahrefs and Semrush can help you uncover the search terms your potential customers are using, as well as their search volumes and competition levels. This valuable data will guide you in crafting pillar pages that truly connect with your audience.

For example, your furniture store’s pillar page on “living room furniture” might cover subtopics like “modern living room sets,” “farmhouse living room decor,” and “small space living room ideas.” These more specific, long-tail keywords represent the real-world queries your customers are searching for.

Structuring Your Pillar Pages for Maximum Impact

Now that you’ve identified your pillar topics, it’s time to bring them to life. The key is to create a comprehensive, easy-to-navigate resource that covers the subject matter in-depth, while also guiding your audience to related content.

Think of your pillar page as a high-level table of contents for your topic. It should include sections that address the most pressing questions and pain points your audience has, such as:

  • What is [Pillar Topic]?
  • Types of [Pillar Topic]
  • Benefits of [Pillar Topic]
  • How to Choose the Best [Pillar Topic]
  • Common [Pillar Topic] Mistakes to Avoid

Underneath each of these headings, you’ll want to dive deeper into the subtopics, providing valuable insights and linking to additional content on your website. This “hub and spoke” structure not only enhances the user experience, but also signals to Google that your site is a trusted authority on the subject matter.

But don’t just regurgitate information – infuse your pillar pages with your unique value propositions (UVPs) to stand out from the competition. This “information gain” can take the form of industry-leading insights, exclusive data, or even personal anecdotes that showcase your expertise.

Optimizing for Search Engine Domination

A well-crafted pillar page is only half the battle. To truly skyrocket your organic traffic, you need to ensure your content is optimized for search engine success.

Start by conducting thorough keyword research, identifying the high-volume, low-competition terms that align with your pillar topic. Weave these keywords seamlessly throughout your pillar page, from the title and headings to the body content and meta tags.

But SEO isn’t just about keywords – it’s also about building topical authority. By creating a comprehensive, well-structured pillar page that covers the subject matter in-depth, you’re demonstrating to Google that your website is the go-to destination for that topic.

And don’t forget the power of internal linking. Strategically connecting your pillar page to relevant cluster content (the more specific, long-tail pages on your site) not only enhances the user experience, but also helps Google better understand the structure and hierarchy of your website.

MCR SEO, the premier SEO agency in Manchester, UK, can help you bring all these elements together for maximum impact. Our team of experts will work with you to develop a comprehensive pillar content strategy, optimize your pages for search, and track the performance to ensure your organic traffic skyrockets.

Reaping the Rewards of Pillar Content

As you can see, pillar content is the secret weapon in your SEO arsenal. By creating comprehensive, authoritative resources that address your audience’s needs, you’re not only improving your search engine rankings, but also building trust and credibility with your potential customers.

The results speak for themselves – our clients have seen an average 4.5X ROI from their pillar content strategies, with some even achieving an astounding 497 first-page rankings in just 7 weeks on a highly competitive topic.

So, what are you waiting for? It’s time to let your business’s roots grow deep and strong with the power of pillar content. Contact MCR SEO today, and let’s get started on your journey to organic traffic domination.

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