Should You Waste Time Reverse Engineering Googles Algorithm?





Blog Date

June 3, 2024


UK, Manchester

Follow us on


Table of Contents

Should You Waste Time Reverse Engineering Googles Algorithm?

The Futile Pursuit of the Elusive Google Algorithm

As an SEO professional, I’ve been down the rabbit hole of trying to reverse engineer Google’s algorithm more times than I can count. It’s a seductive siren song, luring us with the promise of unlocking the secrets to search engine domination. But the harsh reality is, it’s a complete waste of time.

Let me paint you a picture. Imagine you’re a pirate, sailing the high seas in search of buried treasure. You’ve got a map in hand, X marking the spot where the gold is buried. You dig and dig, your shovels scraping against the sand, your muscles aching. But when you finally reach the spot, the treasure chest is nowhere to be found. The map was a decoy, a clever ruse to send you on a wild goose chase.

That, my friends, is what trying to reverse engineer Google’s algorithm is like.

The Ever-Changing Algorithm Landscape

The search engine landscape is in a constant state of flux, with Google and Bing making hundreds of algorithm changes every year. It’s like trying to hit a moving target while blindfolded. By the time you think you’ve figured out the secret sauce, the recipe has already been rewritten.

As Pete Everitt shared in a recent episode of his podcast, he’s been using AI tools like ChatGPT and Google’s own Bard to improve his SEO processes. But even with these advanced tools, the algorithm is a shape-shifting beast, constantly adapting and evolving.

It’s like trying to catch a greased eel with your bare hands. Just when you think you’ve got a firm grip, it slips away, leaving you with nothing but a handful of slimy disappointment.

The Folly of Ranking Factor Chasing

Another fruitless endeavor is the endless pursuit of ranking factors. SEOs love to compile these lists, convinced that if they can just crack the code, they’ll be rewarded with top rankings. But as Michael Martinez eloquently explains, these lists are nothing more than “useless pieces of drivel”.

The problem is, these ranking factors are in a constant state of flux. What was important yesterday may be completely irrelevant tomorrow. It’s like trying to solve a Sudoku puzzle where the numbers keep changing every few minutes.

The Folly of Correlation Studies

And let’s not forget about those oh-so-tempting correlation studies. We see them pop up all the time, promising to reveal the secrets of the algorithm. But as Martinez points out, these studies only provide insight into what the SEO community thinks is important, not what Google’s algorithm actually cares about.

It’s like trying to figure out the weather by asking a bunch of people what they think the forecast will be. Sure, you might get some lucky guesses, but it’s hardly a reliable way to plan your day.

Focusing on the Fundamentals

So, if reverse engineering the algorithm is a lost cause, what should we be doing as SEOs? The answer is simple: focus on the fundamentals.

Instead of chasing the algorithm, pour your energy into creating high-quality, user-centric content. Optimize your website for speed, accessibility, and mobile-friendliness. Build a strong backlink profile through ethical, sustainable link-building strategies.

At MCR SEO, our approach is to stay ahead of the curve by anticipating Google’s priorities and aligning our clients’ websites accordingly. We don’t waste time trying to decode the algorithm; we simply focus on delivering the best possible user experience.

The Wisdom to Know What You Can’t Control

At the end of the day, the Google algorithm is a mystery wrapped in an enigma, surrounded by a cloak of secrecy. It’s a black box that even the search engine’s own engineers struggle to fully comprehend.

The wise SEO professional knows that the algorithm is beyond their control. Instead of chasing the ever-elusive ranking signals, we should focus our energy on the things we can influence: creating remarkable content, delivering exceptional user experiences, and building a robust online presence.

It may not be as sexy as reverse engineering the algorithm, but it’s a surefire path to long-term success in the ever-changing world of search engine optimization.

Copyright 2023 © MCRSEO.ORG