Should You Focus on Clicks or Rankings in 2024?





Blog Date

June 3, 2024


UK, Manchester

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Should You Focus on Clicks or Rankings in 2024?

The Eternal Debate: Clicks vs. Rankings

As an SEO enthusiast, I’ve been pondering this question for quite some time. It’s a debate that’s raged on for years, and it doesn’t seem to be going away anytime soon. Should we focus on driving more clicks to our client’s website, or should we be laser-focused on improving their search engine rankings? It’s a conundrum that keeps me up at night, and I’m sure I’m not alone.

The Importance of Clicks

I mean, let’s be honest, what’s the point of ranking highly if no one’s actually clicking on your content, right? According to Smart Insights, the average click-through rate (CTR) for the top position in Google is around 28.5%. That’s a pretty impressive number, but it also means that over 70% of searchers are still not clicking on your content. Ouch.

And let’s not forget about the importance of user engagement. If people are clicking on your links but quickly bouncing back to the search results, that’s not exactly a recipe for success. We need to be creating content that not only attracts clicks but also keeps people engaged and coming back for more.

The Power of Rankings

But then again, rankings are the foundation of any successful SEO strategy, aren’t they? I mean, as one Fiverr user pointed out, “Impressions and clicks are not directly helping to rank the gig. The main factors are the quality of the gig, reviews, and other off-site factors.”

And let’s not forget the long-term benefits of ranking well. Even if your click-through rates aren’t through the roof, maintaining a strong presence in the search results can lead to steady, consistent traffic over time. And that’s the kind of thing that can really move the needle for your clients.

The Importance of Balance

So, what’s the answer? Should we be focusing on clicks or rankings in 2024? Well, the truth is, it’s not a simple either/or situation. The best approach is to strike a careful balance between the two.

As this YouTube video suggests, it’s important to “focus on the user intent and provide the best possible experience.” That means creating content that not only ranks well, but also resonates with your target audience and keeps them engaged.

The Need for a Holistic Approach

And let’s not forget about the importance of other factors, like site speed, user experience, and technical SEO. All of these elements play a crucial role in determining the success of your SEO efforts.

That’s why it’s so important to take a holistic approach when it comes to your SEO strategy. It’s not just about ranking or clicks – it’s about creating a seamless, user-friendly experience that keeps people coming back to your client’s website, time and time again.

The Future of SEO

So, what does the future hold for SEO in 2024 and beyond? Well, if you ask me, I think we’re going to see a continued emphasis on creating high-quality, user-centric content that not only ranks well but also drives meaningful engagement and conversions.

And let’s not forget about the importance of staying on top of the latest algorithm updates and trends. As the search landscape continues to evolve, it’s going to be more important than ever to be nimble and adaptable.


At the end of the day, I believe that the key to success in 2024 and beyond is to strike a careful balance between clicks and rankings. It’s not about prioritizing one over the other – it’s about creating a holistic, user-centric SEO strategy that takes into account all of the different factors that contribute to long-term success.

So, if you’re wondering whether to focus on clicks or rankings in 2024, my advice would be to focus on both. Because in the world of SEO, it’s not just about the destination – it’s about the journey.

And speaking of journeys, I’d love for you to join me on mine. If you’re looking for an SEO agency that can help take your business to new heights, be sure to check out We’re a team of passionate, experienced professionals who are dedicated to helping our clients succeed.

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