Should You Care About Mobile Web Vitals?

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June 5, 2024

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Should You Care About Mobile Web Vitals?

Should You Care About Mobile Web Vitals?

As an SEO enthusiast, I’ve been closely following the developments around Google’s Core Web Vitals (CWV) for some time now. And let me tell you, the news on the mobile front is enough to make even the most seasoned digital marketer break out in a cold sweat. Brace yourselves, folks, because mobile web vitals are about to become a whole lot more important in the coming years.

You see, back in May 2023, Google dropped a little bombshell – they announced that Interaction to Next Paint (INP) will be replacing First Input Delay (FID) as one of the Core Web Vitals metrics in March 2024. And let me tell you, this is a game-changer.

What the Heck is INP, and Why Should You Care?

Now, I know what you’re thinking – “Another metric to worry about? Ugh, can’t Google just leave us alone?” But hear me out, because INP is a pretty big deal.

Essentially, INP measures the time it takes for a user to interact with a page and for the browser to respond to that interaction. Think about it like this: you’re browsing a website on your phone, and you try to click on a button or link. If there’s a significant delay between your action and the page’s response, that’s going to be a major frustration for the user.

And that’s where INP comes in. It’s Google’s way of saying, “Hey, we’re not just looking at how fast your site loads anymore – we want to know how smooth and responsive it is, too.” Because let’s be real, speed is important, but if your site feels like it’s stuck in quicksand, that’s not exactly a great user experience, is it?

The Squarespace Conundrum

Now, I’ve been keeping a close eye on the Squarespace forum, and it’s clear that a lot of site owners are starting to freak out about their mobile CWV performance. And you know what? They’ve got a point.

As one Squarespace user pointed out, the platform’s lack of access to the underlying template code makes it a real challenge to optimize for these critical metrics. And with Google’s recent announcement, it’s only going to become more pressing for Squarespace users to get their act together.

The Real Cost of Ignoring Mobile Web Vitals

Now, I know what you’re thinking – “But my site looks great on mobile, and my customers are happy. Why should I care about these ‘web vitals’ things?” Well, my friend, let me tell you – the stakes are higher than you might think.

According to the Reddit thread I stumbled upon, Core Web Vitals are already a significant ranking factor for Google, and they’re only going to become more important in the future. So if your site is lagging behind on those mobile metrics, you could be putting your hard-earned search engine rankings at risk.

And let’s not forget about the user experience. As Google has made clear, they’re not just looking at desktop performance anymore – they’re paying close attention to how your site performs on mobile devices too. And if your visitors are constantly battling with slow load times or unresponsive interactions, you can bet they’re going to start looking elsewhere for their needs.

Time to Get Your Mobile Act Together

Okay, so you’re convinced that mobile web vitals are a big deal – now what? Well, my friends, it’s time to get your hands dirty and start optimizing.

If you’re on Squarespace, I know it can feel like an uphill battle, but don’t give up just yet. There may be ways to tweak your settings, compress your images, and generally streamline your site to improve those all-important metrics. And hey, if all else fails, it might be time to consider migrating to a platform that gives you a bit more control, like WordPress.

But regardless of your platform, the key is to start taking these mobile web vitals seriously. Because trust me, when March 2024 rolls around, you’re going to want to be ahead of the curve – not scrambling to catch up.

So, my fellow digital marketers, let’s embrace the challenge and show Google (and our customers) that we’re ready to deliver the best possible mobile experience. After all, if we can nail those web vitals, just think of the rewards that await – better search rankings, happier users, and maybe even a little bit of personal satisfaction for a job well done.

Who’s with me?

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