Shake Up Your SEO With These Unconventional Link Building Ideas

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June 3, 2024

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Shake Up Your SEO With These Unconventional Link Building Ideas

Shake Up Your SEO With These Unconventional Link Building Ideas

Remember when link building was as simple as spamming directories and exchanging links with every website under the sun? Those good old days are long gone – ever since Google started cracking down on shady link building tactics, the SEO landscape has transformed dramatically.

These days, securing high-quality, relevant backlinks is more crucial than ever for boosting your organic rankings. But with Google’s guidelines becoming increasingly strict, it can feel like a constant uphill battle to build links that will actually move the needle for your SEO.

“It is a lot easier to kill an idea than to create one.” – Tom Fishburne, Marketoonist

As an SEO agency in Manchester, we know this struggle all too well. That’s why we’re always on the hunt for creative, outside-the-box link building strategies that can give our clients an edge over the competition.

In this article, we’re going to share some unconventional link building ideas that you can use to shake up your SEO game. But before we dive in, let’s talk about why traditional link building methods may be falling flat.

The Trouble with Conventional Link Building

As Tom Fishburne points out, groups are often better equipped to critique ideas than to actually generate them. The same dynamic often plays out in the world of link building.

When it comes to securing backlinks, many SEO teams tend to fall into the trap of “group think.” They rely on the same tired tactics – guest posting, directory submissions, outreach to industry bloggers, etc. – without really stepping back to think outside the box.

“Decades of research show that individuals almost always perform better than groups in both quality and quantity, and group performance gets worse as group size increases.” – Tom Fishburne, Marketoonist

The problem is, these conventional link building methods are becoming increasingly saturated and ineffective. After all, every other SEO agency is using the same playbook. It’s a race to the bottom, and your links are just getting lost in the noise.

Embrace Your Creative Side

To truly move the needle with your link building, you need to tap into your creative side and start thinking up unconventional strategies. As Betheny Nunnington points out, integrating your brand-building PR efforts with your performance-focused link building can make your SEO 100 times more valuable.

So how can you start shaking things up? Here are some unconventional link building ideas to try:

1. Leverage Digital PR for Organic Growth

Traditional PR isn’t just about earned media placements – it can also be a powerful tool for improving your organic search visibility. By securing high-authority, relevant backlinks through your digital PR efforts, you can give your SEO a major boost.

Think beyond the standard press release distribution. Get creative with your digital PR tactics, like:

  • Newsjacking trending topics in your industry
  • Conducting original research and surveys to generate data-driven content
  • Partnering with influential bloggers and content creators for guest posts or sponsored content
  • Leveraging your brand’s unique expertise and thought leadership

Remember, the key is to focus on building high-quality, relevant links that will improve your organic rankings, not just chase vanity metrics.

2. Tap Into Your Community

One of the most overlooked link building strategies is simply engaging with your local community. After all, who knows your business better than the people in your own backyard?

Start by identifying relevant local organizations, charities, and events that align with your brand and values. Reach out and see how you can get involved – whether it’s sponsoring an upcoming fundraiser, guest speaking at a industry meetup, or even hosting your own community event.

Not only will this help you secure valuable local backlinks, but it can also strengthen your brand-building PR efforts and increase trust and advocacy with your target audience.

3. Leverage Your Internal Team (and Their Connections)

Your employees are a goldmine when it comes to link building – you just have to know how to tap into their networks and expertise.

Encourage your team to get involved in industry associations, online communities, and social media groups relevant to your business. Every time they contribute to discussions, share content, or interact with others in their field, it’s an opportunity to earn high-quality backlinks.

You can also incentivize your employees to source link opportunities, whether it’s through guest post pitches, directory submissions, or other outreach. Just make sure to provide clear guidelines and quality standards to ensure the links you earn are genuinely valuable.

4. Embrace the Power of Visuals

Let’s face it – text-based content is a dime a dozen these days. If you really want to make your mark and earn those coveted backlinks, try tapping into the power of visual content.

From infographics and data visualizations to videos and interactive tools, visually-driven content has a proven track record of attracting high-authority links. Why? Because it’s inherently more shareable, engaging, and valuable to your target audience.

Plus, when you create truly unique, high-quality visual assets, other publishers and influencers in your industry will be much more likely to feature them on their own sites – complete with a juicy backlink pointing back to your website.

Shake Things Up and See Results

Look, we get it – it’s easy to get stuck in a rut when it comes to link building. But if you want to see real, sustainable results for your SEO, it’s time to start thinking outside the box.

By embracing your creative side and exploring unconventional link building strategies, you can set your agency apart from the competition and earn the high-quality backlinks you need to dominate the search results. So what are you waiting for? Start shaking things up today!

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