SEO With No Content? Repurposing Hacks To Try





Blog Date

June 5, 2024


UK, Manchester

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SEO With No Content? Repurposing Hacks To Try

SEO With No Content? Repurposing Hacks To Try

Introduction: Unlocking The Power of Repurposing

Picture this: You’re an SEO agency in Manchester, UK, tasked with driving traffic and leads for your clients. But there’s one pesky challenge – your clients don’t have any content to optimize. What do you do?

Fret not, my fellow SEO warriors. The secret to conquering this content conundrum lies in the art of repurposing. By breathing new life into existing resources, you can create a veritable treasure trove of SEO-friendly content, without starting from scratch.

In this in-depth article, we’ll dive into the world of repurposing, uncovering practical hacks that will have your clients’ websites ranking higher than a giraffe on stilts. So, grab a cuppa and get ready to unlock the hidden potential of your clients’ assets.

Repurposing 101: Maximizing the Value of Existing Content

Let’s start with the basics. Repurposing is the process of taking existing content and transforming it into new, equally valuable forms. It’s a bit like turning a rusty old car into a sleek, modern masterpiece – you’re not creating something entirely new, but you’re giving it a fresh lease on life.

Take a look at your client’s current content arsenal. Maybe they’ve got a few blog posts that have been gathering dust in the corners of their website. Or perhaps they’ve got a killer infographic that’s begging to be seen by a wider audience. These are the hidden gems that you can polish and refine, turning them into SEO powerhouses.

As Helena Merschdorf, a marketing expert in the geospatial industry, eloquently puts it: “Writing my #TEDx talk taught me A LOT about storytelling.” The same principle applies to content repurposing – by re-imagining and re-packaging existing narratives, you can breathe new life into your clients’ online presence.

Repurposing Hacks: Turning Scraps into SEO Gold

Now, let’s dive into the juicy stuff – the repurposing hacks that will have your clients’ websites soaring up the search engine rankings. Strap in, because we’re about to embark on a content-fueled adventure.

1. Leverage Video Content

Video is the undisputed king of online engagement, and it’s a prime candidate for repurposing. Take those client-approved blog posts, infographics, or even social media snippets, and transform them into captivating video content. As Benjamin Rogojan-Erenc, a marketing expert, suggests, “Here are my biggest takeaways” when it comes to capturing client attention.

Remember, the key to successful video repurposing is to keep it fresh and engaging. Inject some personality, use eye-catching visuals, and don’t be afraid to experiment with different formats, like explainer videos, interviews, or even animated shorts.

2. Revamp Old Blog Posts

Blog posts are the workhorses of the content world, and they deserve a second shot at the limelight. Dust off those older articles, give them a thorough update, and watch as they become new SEO superstars.

Start by identifying the posts that have performed well in the past, either in terms of traffic or engagement. Then, take a deep dive into the content, refreshing the information, optimizing the keywords, and adding new insights. Don’t be afraid to experiment with different angles or perspectives – as the wise Redditors say, “Compelling arguments aren’t enough” – you need to captivate your audience.

3. Repackage into Downloadable Content

Ah, the humble downloadable content – the quiet workhorse of the SEO world. By repurposing your client’s existing resources into downloadable formats, like ebooks, whitepapers, or checklists, you can create a treasure trove of lead-generating content.

Think about the valuable expertise and insights your clients have already shared, and package them into a format that your audience will find irresistible. Sprinkle in some eye-catching design, optimized meta tags, and a killer call-to-action, and watch as your download rates soar.

4. Slice and Dice into Micro-Content

Sometimes, less is more. By breaking down your client’s existing content into bite-sized pieces, you can create a veritable feast of shareable, SEO-friendly micro-content.

Look for opportunities to extract key insights, statistics, or quotes from longer-form content, and repurpose them into social media posts, infographics, or even snippets for your client’s website. This not only keeps your audience engaged but also helps to boost your overall SEO strategy by increasing the number of touchpoints with your target audience.

5. Explore Evergreen Content Opportunities

Finally, let’s talk about the holy grail of repurposing: evergreen content. These are the timeless, high-performing pieces that never go out of style, and they’re ripe for the picking.

Comb through your client’s existing content and identify the topics and resources that have consistently attracted attention and engagement over time. These could be how-to guides, industry insights, or even thought-leadership pieces. Then, give them a fresh coat of paint, update the information, and watch as they continue to drive traffic and leads for years to come.

Conclusion: Mastering the Art of Content Repurposing

There you have it, my fellow SEO warriors – a veritable arsenal of repurposing hacks that will have your clients’ websites soaring to new heights. By leveraging the power of video, revamping old blog posts, repackaging content, slicing and dicing into micro-content, and uncovering evergreen opportunities, you can create a content machine that will leave your competition in the dust.

Remember, the key to successful repurposing is to always keep your audience in mind. Craft engaging, informative, and visually-appealing content that speaks directly to their needs and pain points. And don’t forget to sprinkle in a little bit of your own unique personality – after all, as Helena Merschdorf discovered, storytelling is the secret sauce that can take your content to new heights.

So, what are you waiting for? Get out there and start repurposing your way to SEO success! And don’t forget to visit for more inspiring ideas and strategies from the SEO experts in Manchester, UK.

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