Schema Markup 201: Getting Granular for Localized Gains





Blog Date

June 3, 2024


UK, Manchester

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Schema Markup 201: Getting Granular for Localized Gains

Schema Markup 201: Getting Granular for Localized Gains

Buckle up, folks, because we’re about to dive deep into the world of schema markup – and trust me, it’s gonna be a wild ride. As an SEO agency based in the heart of Manchester, UK, we’ve seen our fair share of clients struggle with the complexities of schema. But fear not, because today, I’m gonna share some insider tips and tricks to help you master the art of schema markup and unlock the power of localized gains.

Understanding the Schema Landscape

Now, let’s start with the basics. Schema markup is essentially a way for search engines to better understand the content on your website. It’s like teaching Google, Bing, and co. the secret language of the internet, so they can serve up more relevant and informative search results. And let me tell ya, when it comes to local SEO, schema markup is the key to unlocking a whole new world of opportunities.

Localizing Your Schema

Picture this: you’re a small business owner in Manchester, and you want to make sure your shop is the first thing that pops up when someone in the area searches for your services. That’s where schema markup comes in. By adding specific schema tags to your website, you can provide search engines with all the juicy details they need to understand your business, from your address and opening hours to your product offerings and customer reviews.

According to the team at SiteVisibility, one of the most effective ways to implement local schema markup is by using Google Tag Manager (GTM). With GTM, you can easily create and deploy custom HTML tags that contain your schema data, without having to mess around with the backend of your website. It’s a real game-changer, let me tell you.

Going Beyond the Basics

But schema markup is more than just tagging your business name and address. Oh no, my friends, there’s a whole world of granular details you can include to really make your local presence shine. Think about it – when was the last time you searched for a plumber, only to be left scratching your head because you had no idea about their opening hours or the types of services they offer?

As the Georgia Department of Transportation suggests, by incorporating schema markup for things like business hours, product information, and even customer reviews, you can give searchers a much more comprehensive and compelling picture of what your business has to offer. And let me tell you, that kind of detailed information can make all the difference when it comes to snagging those local leads.

Putting It All Together

Now, I know what you’re thinking – “this all sounds great, but how do I actually put it into practice?” Well, my friends, that’s where the real magic happens. According to the OASIS COEL specification, the key is to take a holistic approach, incorporating schema markup across your entire website and ensuring that every detail is accurate and up-to-date.

Think about it this way – if you were a customer searching for a local business, wouldn’t you want to know that the information you’re seeing is reliable and trustworthy? That’s where schema markup really shines, because it allows you to provide search engines with a clear, structured representation of your business that they can use to deliver the most relevant and useful results to your potential customers.

Embracing the Power of Localization

And let’s not forget the biggest advantage of all – the power of localization. By incorporating schema markup that’s tailored to your specific location, you can give your business a major leg up in the local search game. Imagine being the first result that pops up when someone in Manchester searches for “best plumber near me” – that’s the kind of visibility that can truly transform your business.

So, what are you waiting for? Head on over to MCR SEO, your friendly neighborhood SEO agency, and let’s get to work on mastering the art of schema markup. Trust me, your business (and your bottom line) will thank you.

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