Repurposing Low Value Content into SEO Wins

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June 6, 2024

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UK, Manchester

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Repurposing Low Value Content into SEO Wins

The Accidental Content Creator

Back in 2019, I was one of the first people to consistently post video content on LinkedIn. At the time, I didn’t have some grand plan or vision for the future of the platform. In reality, it was much simpler than that – I started posting videos because my written content was being plagiarized left and right.

You see, I was creating all this valuable content, putting in the time and effort, and then watching helplessly as others would simply copy and paste it as their own. It was infuriating, to say the least. So, I decided to switch up my strategy and focus more on video. The idea was that it would be much harder for people to steal and pass off my video content as their own.

Little did I know that this decision would end up paying off in a huge way, both for my personal brand and the growth of my business. Many people assume I had some grand plan about video content, that I saw the future of LinkedIn and was ahead of the curve. But the reality is much more mundane – I was just trying to protect my intellectual property.

The Power of Video Content

As it turns out, my decision to pivot to video ended up being a stroke of genius. Not only was it much harder for people to steal and reuse my content, but it also allowed me to stand out in a sea of written posts. In the early days of LinkedIn’s video feature, there was significantly less competition, which meant my content was more likely to be seen and engaged with.

But the benefits of video content went beyond just visibility. It also allowed me to connect with my audience in a much more personal and authentic way. When people watch a video, they feel like they’re getting to know the person behind the content in a way that’s simply not possible with written posts. This helped me build trust and rapport with my followers, which in turn led to more valuable connections and business opportunities.

Repurposing for SEO Wins

Of course, the story doesn’t end there. As my video content started gaining traction, I realized that I could repurpose it for even greater SEO wins. By taking my best-performing videos and transcribing them into blog posts, I was able to create a rich library of content that was optimized for search engines.

This strategy had a number of benefits:

  1. Increased Visibility: By having both video and written content on the same topics, I was able to increase my overall visibility in search results, reaching more potential customers and clients.

  2. Improved SEO: The transcribed blog posts were optimized for relevant keywords, which helped boost my website’s search engine rankings and drive more organic traffic.

  3. Repurposed Content: Rather than starting from scratch, I was able to leverage my existing video content and transform it into fresh, high-quality blog posts, saving me time and effort.

  4. Diversified Content: By offering a mix of video and written content, I was able to cater to the preferences of different users, making my brand more accessible and engaging.

Embracing the Repurpose Mindset

The key takeaway here is that sometimes the most valuable content you have is right under your nose. By repurposing and reusing your existing assets, you can create a powerful content ecosystem that delivers SEO wins, builds your brand, and engages your audience in new and exciting ways.

So, if you’re an SEO agency in Manchester, UK looking to take your content strategy to the next level, I encourage you to embrace the repurpose mindset. Dig into your archives, identify your best-performing content, and find creative ways to breathe new life into it. Whether it’s turning videos into blog posts, repurposing social media content for your website, or finding new ways to package and present your expertise, the opportunities are endless.

Remember, the goal is to create a seamless, multi-channel content experience that keeps your audience engaged and coming back for more. And by leveraging the power of repurposing, you can do just that – all while driving impressive SEO results for your agency and your clients.

So, what are you waiting for? Start repurposing your low-value content into SEO wins today! And if you need any help along the way, feel free to reach out to the team at MCR SEO – we’d be happy to lend a hand.

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