Rank Higher By Optimizing For Ultra-Long Tail Keywords





Blog Date

June 3, 2024


UK, Manchester

Follow us on


Table of Contents

Rank Higher By Optimizing For Ultra-Long Tail Keywords

Rank Higher By Optimizing For Ultra-Long Tail Keywords

As an SEO professional at MCR SEO, a leading digital agency in Manchester, UK, I’ve witnessed firsthand the power of long-tail keywords. These highly specific search queries may not get as much attention as their broad, high-volume counterparts, but they can be an absolute game-changer for your SEO strategy.

You see, the search demand curve is like a massive whale, with the “head” terms as the gaping mouth and the “long tail” as the vast, sprawling body. While the head terms may seem like the juiciest targets, the reality is that the long tail makes up the majority of all searches on Google. In fact, long-tail keywords account for a staggering 70% of searches!

And that’s where the real opportunity lies. By optimizing your content for ultra-long tail keywords, you can unlock a treasure trove of traffic that your competitors are likely overlooking. Think about it – when was the last time you searched for something like “best SEO software for small businesses in Manchester with a focus on local optimization”? Chances are, it was fairly recently, and you were probably pretty close to making a purchase or taking some other valuable action.

That’s the beauty of long-tail keywords – they’re laser-focused, highly intent-driven, and far less competitive than their broad counterparts. And if you can master the art of targeting them, you’ll be well on your way to dominating the SERPs and leaving your rivals in the dust.

But how do you actually go about finding and leveraging these elusive long-tail gems? Let me share some of the strategies I’ve used with great success:

Tap Into the Keyword Magic

One of my go-to tools for unearthing long-tail keyword gold is Semrush’s Keyword Magic Tool. Simply plug in a broad “seed keyword” related to your business, and the tool will spit out thousands of variations and related terms. The key is to then apply a filter to only show keywords with a relatively low Keyword Difficulty (KD) score – these are the long-tail gems you’ll want to target.

For example, if I were an SEO agency, I might start with the seed keyword “SEO software.” The initial results would show high-volume, highly competitive terms like “SEO tools” and “best SEO software.” But by filtering for a KD of 30% or less, I’d uncover a treasure trove of long-tail keywords like “SEO software for small businesses in Manchester” and “affordable SEO management tools for local agencies.”

Uncover Your Competitors’ Secrets

Another powerful strategy is to use Semrush’s Keyword Gap tool to see which long-tail keywords your competitors are ranking for that you’re not. Simply plug in your domain and up to four of your competitors, and the tool will reveal the keywords you’re missing out on.

This is a gold mine, because any long-tail keywords your rivals are targeting are likely highly relevant to your own business. By identifying those gaps and optimizing your own content to fill them, you can leapfrog your competition and claim those valuable search positions.

Just be sure to apply the same KD filters to ensure you’re focusing on the long-tail opportunities, not the ultra-competitive head terms.

Leverage Google’s Suggestions

Google’s autocomplete and related search features can be a goldmine for long-tail keyword ideas. Simply start typing a broad keyword into the search bar, and watch as Google surfaces a wealth of specific, long-tail variations.

For example, if I were a content marketing agency, I might start typing “content marketing” and see suggestions like “best content marketing podcasts” and “content marketing for small businesses.” These are the kinds of ultra-long tail keywords that can be absolute gold dust for your SEO efforts.

Just remember to always double-check the search volume and KD in a tool like Semrush to make sure they truly fit the long-tail profile before incorporating them into your strategy.

Satisfy Search Intent

But identifying long-tail keywords is only half the battle. Once you’ve found your targets, you need to ensure that your content actually satisfies the searcher’s intent. After all, Google’s ultimate goal is to provide users with the most relevant and useful information possible.

To do this, you’ll want to categorize your long-tail keywords into one of four intent buckets: informational, navigational, commercial, or transactional. For example, a keyword like “how to filter cold brew coffee” has clear informational intent, so you’d want to create an in-depth blog post covering the process step-by-step.

On the other hand, a keyword like “best SEO software for small businesses” has a more commercial intent, so you’d want to create a compare-and-contrast page highlighting your top product recommendations.

By aligning your content to the searcher’s intent, you’ll not only improve your chances of ranking, but you’ll also deliver a more valuable and engaging experience that keeps users on your site.

Cluster Content for Maximum Impact

Finally, don’t forget the power of topic clustering. By linking your long-tail keyword-targeted pages to a central “pillar” page, you can create a cohesive, interconnected web of content that signals to Google that you’re a true authority on the subject.

For example, let’s say you’re an SEO agency targeting the long-tail keyword “SEO software for small businesses in Manchester.” You could create a dedicated product page optimized for that term, and then link to it from a broader pillar page on “The Best SEO Tools for Local Agencies.” This not only helps users navigate your site more easily, but it also demonstrates to Google that you have a deep, comprehensive understanding of the topic.

So there you have it – my top strategies for dominating the long-tail keyword game and taking your SEO to new heights. By tapping into the treasure trove of ultra-specific search queries, you can unlock a level of targeted traffic and qualified leads that your competitors can only dream of.

Ready to get started? Head over to MCR SEO and let’s chat about how we can put these long-tail tactics to work for your business.

Copyright 2023 © MCRSEO.ORG