Producing Engaging Infographics for Link Building





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May 27, 2024


UK, Manchester

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Producing Engaging Infographics for Link Building

Producing Engaging Infographics for Link Building

Remember when everyone claimed infographics were ‘dead’? Well, looks like those naysayers were way off the mark. Year after year, we continue to see infographics outperform other types of visual content when it comes to driving traffic, building links, and boosting SEO.

As a bespoke link building agency serving clients globally, including the USA, we’ve been using infographics as a tried-and-true link building method for years. And let me tell you, it’s a strategy that just keeps on giving. If you create an infographic that’s visually stunning and packed with insightful data and information, it can be an absolute magnet for high-quality backlinks.

But here’s the thing – producing an infographic solely for the purpose of link building isn’t as simple as just designing a pretty picture. There’s a lot more to it than meets the eye. In this in-depth article, we’re going to unpack the key steps to creating infographics that drive real results, and share our top outreach tactics to maximize your link building efforts.

What are Infographics and Why Use Them for Link Building?

An infographic is a type of visual content that displays information in a graphical format. The name is a mashup of two words: “information” and “graphic.” Infographics take complex data and statistics and present them in a digestible, colorful way so they’re easy for readers to understand and engage with.

Infographic link building is a powerful tactic that involves creating an infographic and then using it to attract valuable backlinks. Marketers and SEO professionals can utilize infographics as part of a broader link building strategy, or they can run standalone infographic promotion campaigns. Either way, infographic link building is an incredibly effective way to get the links you need to boost your website’s search rankings.

So, what are the key benefits of using infographics as part of your link building and SEO efforts? Let me break it down for you:

Boosted search rankings: The very nature of infographics makes them highly shareable and linkworthy. Just a single link signals to search engines like Google that your site is a trustworthy, authoritative source.

Improved website metrics: Infographics are inherently engaging and can increase the time users spend on your site, which has a positive impact on key metrics like bounce rate and dwell time.

Increased website traffic: Because infographics are so shareable, they can appear on various websites and social media platforms – all of which create valuable backlinks driving more visitors to your site.

Cost-effective link building: Compared to other link building tactics like creating custom content or outreach, infographic production is relatively affordable. The ROI can be huge if it results in brand awareness, traffic, and improved search rankings.

Better engagement: A compelling infographic will keep visitors on your site for longer, and may even encourage them to become return visitors. This boosts your chances of converting those visitors into customers.

Enhanced authority and brand awareness: Infographics can position your brand as an industry authority and thought leader, which makes people more likely to trust and engage with you.

Spreading your brand message: The more your infographic gets shared, the further your brand messaging spreads across the web.

Now that we’ve covered the ‘why’, let’s dive into the ‘how’ – the key steps to creating infographics that will drive link building success.

Developing a Winning Infographic Strategy

The first and most important step is to have a well-defined link building strategy in place before you even start designing your infographic. This should include details like your target audience, the specific outreach techniques you’ll use, and the overall goals you want to achieve.

Once you’ve nailed down your strategy, it’s time to start planning your infographic. Here’s where the real work begins.

Choose a Compelling Topic

This is arguably the most crucial part of the process. Your infographic topic needs to be relevant, engaging, and packed with valuable information that your target audience will find irresistible.

Start by researching trending topics and discussions in your industry. What questions are people asking? What data or insights are they hungry for? Identify a subject that ticks all those boxes, and then get ready to dive deep.

Conduct Thorough Research

If you want your infographic to help build authority and earn those coveted backlinks, you need to ensure the content is 100% factual, up-to-date, and comprehensive. Spend time researching your topic from multiple reputable sources to gather the latest and most relevant information.

This research phase is where you’ll compile all the statistics, data points, and insights you want to feature in your infographic. Get creative – look beyond the obvious and uncover unique or surprising information that will make your visual stand out.

Design with Intent

Now for the fun part – bringing your infographic to life through smart, thoughtful design. This is where you’ll take all that research and turn it into an engaging, visually appealing piece of content.

I can’t stress enough how important it is to prioritize quality over quantity when it comes to infographic design. Generic Canva templates just won’t cut it if you want to capture attention and earn those precious backlinks. Invest in a skilled designer who can really bring your vision to life.

The design should be clean, visually cohesive, and easy to follow. Consider the different types of infographics – timelines, statistical charts, comparison graphics, etc. – and choose the format that will best suit your content and objectives.

Optimize for Link Building

Once your infographic is designed and ready to go, there are a few final touches to ensure it’s primed for link building success:

  • Publish it on a dedicated webpage: Don’t just upload the image – create a new web page or blog post to host your infographic, complete with supporting text and an embed code.
  • Craft a compelling narrative: The infographic itself shouldn’t stand alone. Accompany it with an engaging written piece that explains your process, highlights key insights, and encourages sharing.
  • Include relevant source citations: Make sure to properly attribute any data or information you’ve sourced, and link back to the original sources. This adds credibility and makes it easier for others to reference.
  • Optimize for search: Use relevant keywords in your page title, URL, and alt text to help your infographic rank in search.

Outreach and Promotion Tactics

Alright, you’ve put in the hard work to create an absolutely stellar infographic. Now it’s time to get it in front of the right people and start building those backlinks.

The key to successful infographic link building is a multi-faceted promotional strategy. It’s not enough to just publish your masterpiece and hope it goes viral. You need to be proactive and deliberate in your outreach efforts.

Here are some of our top tactics for promoting your infographic and earning high-quality backlinks:

Leverage Infographic Directories

There are tons of infographic directories and repositories out there just waiting to feature your content. Platforms like, Infogram, and Venngage allow you to submit your infographic for publication, which can expose it to a wide audience and earn you valuable backlinks.

Make sure to read each directory’s submission guidelines carefully, as some may require a unique write-up or description to accompany your visual.

Reach Out to Relevant Influencers and Bloggers

One of the most effective ways to promote your infographic is by getting it in front of influential people in your industry. Identify bloggers, thought leaders, and other relevant influencers who have featured infographics in the past, and send them a personalized outreach email.

Don’t just ask them to share your infographic – build a rapport first by highlighting how it could provide value to their audience. Offer to contribute a guest post or create some exclusive content to accompany the visual. The key is to make it a win-win scenario.

Leverage Your Existing Connections

If you’ve worked with certain websites or partners in the past, don’t be afraid to reach out to them about your new infographic. They’re often more receptive to sharing content from people they already know and trust.

You should also contact anyone you’ve cited or referenced within the infographic. Letting them know you’ve used their data or insights is a great way to encourage a share, as they’ll likely be eager to show off their inclusion.

Promote Across Social Media

Social media is an essential component of any infographic link building strategy. Share your visual content across all your relevant platforms, using eye-catching snippets and teasers to pique interest.

Don’t just post and ghost – engage with your audience by responding to comments, answering questions, and encouraging shares. The more social signals you can generate, the better.

Consider Paid Promotion

While organic social media sharing is important, you may want to supplement it with a targeted paid strategy. Run infographic-focused ads on platforms like LinkedIn, Twitter, and Facebook to amplify your reach and drive more referral traffic.

Just be sure to optimize your ad creative and targeting to ensure you’re reaching the right people. An eye-catching, mobile-friendly ad that highlights the key value of your infographic is essential.

Submit a Press Release

Another great tactic is to create and distribute a press release announcing the launch of your new infographic. This can help generate additional exposure, and may even lead to coverage on industry publications or news sites – all of which can translate to high-quality backlinks.

There are plenty of affordable press release distribution services out there, like PR Newswire, PR Leap, and PRWeb, that can help you spread the word.

By combining these various outreach and promotion tactics, you’ll be able to get your infographic in front of the right people and start building those all-important backlinks. And don’t forget – consistency is key. Infographic link building is a marathon, not a sprint, so keep the momentum going with a steady stream of new visuals.

Wrapping Up

Infographics are a powerful tool in any link builder’s arsenal. When done right, they can be a magnet for high-quality backlinks, drive more traffic to your website, and boost your overall search engine rankings.

The key is to approach infographic creation and promotion with the same level of strategic intent as any other content marketing or SEO initiative. Invest the time upfront to develop a rock-solid plan, conduct meticulous research, and design a visually stunning final product.

Then, get aggressive with your outreach and promotion. Leverage every avenue available – directories, influencers, social media, press releases, and more – to ensure your infographic reaches the widest possible audience.

If you put in the work, I can assure you the backlinks will come. And that’s when the real magic happens – improved domain authority, better search visibility, and a whole lot of high-quality referral traffic.

Ready to get started on your own infographic link building journey? Head over to to learn more about our bespoke link building services. We’d be happy to help you craft a winning infographic strategy and take your SEO to new heights.

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