Outsmart Google with Evergreen SEO and Link Building Tactics





Blog Date

June 5, 2024


UK, Manchester

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Outsmart Google with Evergreen SEO and Link Building Tactics

Outsmart Google with Evergreen SEO and Link Building Tactics

In the ever-evolving world of search engine optimization (SEO), it’s easy to get caught up in the latest algorithm updates, tactics, and trends. But the truth is, the fundamentals of successful SEO haven’t changed all that much over the years. Sure, the specifics may have shifted, but the core principles remain the same.

As the Head of Web Optimization at Qualtrics, I’ve seen firsthand how the most effective SEO strategies are often the simplest ones. It’s not about outsmarting Google – it’s about out-executing your competition. And the key to that lies in mastering the art of evergreen SEO and link building.

Let me share with you a few hard-earned lessons I’ve learned along the way, and how you can apply them to your own SEO efforts to drive sustainable, long-term growth.

The Importance of Evergreen Content

When it comes to SEO, one of the most important things to understand is the power of evergreen content. Unlike news articles or trend-based pieces, evergreen content is the type that continues to attract readers and drive traffic year after year.

Think about it like this: just as evergreen trees retain their leaves throughout the year, your evergreen content should be continuously absorbing the “sunlight” of search engine traffic. And that’s crucial, because the more people you can reach with your content, the better your chances of getting your brand in front of potential customers.

Research shows that evergreen content has a universal appeal, which means it can attract a diverse range of readers – not just the exact demographic you’re targeting with your products or services. This, in turn, can lead to increased word-of-mouth marketing and better brand recognition.

But the real beauty of evergreen content lies in its longevity. Unlike news pieces or trend-based articles that quickly become outdated, evergreen content maintains its relevance and continues to drive traffic for years to come. And that’s the kind of SEO investment that’s truly worth making.

Mastering the Art of Link Building

Of course, great content is only half the battle when it comes to SEO success. The other crucial component is link building – the process of acquiring backlinks from other high-quality websites.

Historically, some SEO practitioners have resorted to shady tactics like link farming, keyword stuffing, and even purchasing expired domains to boost their backlink profiles. But as search algorithms have evolved, these practices have quickly become outdated and even detrimental to a website’s rankings.

Instead, the key to effective link building lies in creating high-quality, valuable content that other authoritative sites will want to link to organically. This is where the Skyscraper Technique comes into play – a strategy that involves:

  1. Identifying the top-performing content in your industry
  2. Creating an even better, more comprehensive version of that content
  3. Reaching out to the websites linking to the original content and pitching your improved version

By taking this approach, you’re not just building links – you’re also establishing your brand as a thought leader and trusted resource within your niche. And that’s the kind of SEO boost that money can’t buy.

Putting It All Together

Of course, executing a successful evergreen SEO and link building strategy isn’t always easy, especially for larger enterprises. As I’ve learned at Qualtrics, big companies often struggle with bureaucratic roadblocks and a lack of execution when it comes to their SEO efforts.

But the secret to overcoming these challenges lies in a relentless focus on continuous improvement and a “get-shit-done” mentality. It’s about prioritizing site improvements over fancy strategy sessions, and constantly shipping new content and optimizations rather than getting bogged down in perfection.

And that’s where the real magic happens. Because when you combine the power of evergreen content with a strategic, execution-driven approach to link building, you start to see the kind of sustainable, long-term SEO growth that can truly transform your business.

So, if you’re ready to take your SEO game to the next level and start outsmarting Google, look no further than the time-tested tactics of evergreen content and link building. It may not be the sexiest or most cutting-edge approach, but I can guarantee it’s the one that will deliver the results you’re looking for.

And who knows – with a little bit of elbow grease and a whole lot of hustle, you might just end up becoming the talk of the SEO world. After all, MCR SEO is always on the lookout for the next big thing.

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