Mobile SEO Ideas Outside the Box

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June 5, 2024

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UK, Manchester

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Mobile SEO Ideas Outside the Box

Thinking Beyond the Typical Mobile SEO Advice

Oh, mobile SEO – the bane of many a marketer’s existence. We all know the basics, right? Optimize your images, streamline your code, keep your pages light and fast. Yawn. If you’re an SEO agency in Manchester tasked with coming up with fresh mobile optimization ideas, you need to think outside the box.

I’ll admit, when I first stumbled upon the topic of “labels inside text boxes” for mobile forms, my inner grammar police officer cringed. “Don’t put labels inside text boxes! It’s a cardinal sin of UX!” But then I dove a little deeper and realized there might be some merit to this unconventional approach.

The Case for In-Field Labels

Let’s rewind a bit. The conventional wisdom has long been that form labels should live outside the input fields. This makes perfect sense from a usability standpoint – users can easily refer back to the label if they get lost or need a refresher on what information to input.

But here’s the thing: mobile screens are cramped. Every pixel counts. And let’s be honest, those empty text boxes can look a bit lonely and uninviting.

Enter the idea of labels within the input fields. As Luke Wroblewski points out, this approach is actually quite common in native mobile apps. The logic is that it saves precious screen real estate and creates a more seamless, integrated user experience.

Now, I know what you’re thinking – “But won’t users get confused and think the label text is part of the input?” A valid concern, to be sure. The key is ensuring proper visual differentiation between the label and the user’s actual input. Things like faded, italicized text for the label can go a long way.

Embracing the Unconventional

As an SEO agency in Manchester, UK, your job is to help clients stand out in a crowded digital landscape. Sometimes that means bucking the trend and trying something a little unorthodox.

Take the team at Simple.com, for example. They’ve embraced the in-field label concept in a really clever way. Instead of simply plopping the label text inside the input box, they draw a subtle line around it to visually distinguish it. The result? A compact, intuitive form flow that doesn’t sacrifice usability.

Another outside-the-box mobile SEO tactic? Leveraging augmented reality. I know, I know – it sounds gimmicky. But hear me out. Imagine a real estate agent in Manchester using AR to let prospective buyers virtually “tour” a listing, even before stepping foot in the door. Or a local restaurant allowing customers to visualize menu items in 3D before placing their order. The wow factor alone can be a powerful way to attract and engage mobile users.

Measurement Matters

Of course, no mobile SEO strategy is complete without a healthy dose of data-driven decision making. As tempting as it may be to jump on the latest trendy tactic, you need to ensure it’s actually moving the needle for your clients.

That’s why A/B testing is crucial. Run experiments to compare traditional form layouts with in-field labels. Measure metrics like conversion rate, bounce rate, and time on page. Heck, even monitor for users accidentally submitting the label text as part of their input. The devil is in the details, my friends.

And don’t forget to keep a close eye on accessibility. While creative mobile UX solutions can be enticing, you need to ensure they don’t alienate users with disabilities or impairments. Thoughtful implementation is key.

Thinking Beyond the Obvious

As an SEO agency in Manchester, you have the unique opportunity to push the boundaries of what’s possible in mobile optimization. Sure, the tried-and-true tactics have their place. But the real magic happens when you venture outside the box.

Whether it’s innovative form designs, augmented reality experiences, or something else entirely, the key is to stay curious, test relentlessly, and always keep the user at the forefront. After all, that’s what great SEO is all about – leveraging the latest tech and trends to deliver truly remarkable digital experiences.

So, what are you waiting for? It’s time to get creative, Manchester. The future of mobile SEO is yours to shape.

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