Mobile Link Building Tactics of 2024





Blog Date

June 5, 2024


UK, Manchester

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Mobile Link Building Tactics of 2024

Mobile Link Building Tactics of 2024

Imagine a room with 2 million people, and each one is trying to tell their story. Sounds overwhelming, right? That’s the world of mobile apps for you! Now, what if someone influential in that room points to you and says, ‘Listen to their story, it’s worth it!’ That’s what link building does for your app. Think of it like getting a shout-out from the coolest kid in school. When your app gets these shout-outs, or ‘links’, it becomes way more popular.

A research done by Statista clearly shows that the mobile downloads tremendously increased from 59.9 billion in the first half of 2019 to 76.8 billion in first half of 2023. And don’t forget, this isn’t just about links – it’s a key part of App Store Optimization (ASO), ensuring your app climbs to the top of the charts. Ready to learn some smart techniques? Dive in and find out how link building can make your app the star of the show!

The Difference Between SEO and ASO

SEO is all about making your website pop up first when someone types a query into a search engine. ASO focuses on getting your app to the top of the list in app stores when someone searches for something related. The following points explain the difference thoroughly:

  • SEO: Optimizing your website to rank higher in search engine results.
  • ASO: Optimizing your app to rank higher in app store search results.

These strategies are designed to spotlight your app in a hectic digital aspect. By following them, you’ll enhance visibility, drive more downloads, and climb app store ranks effortlessly.

Leverage Your Website

Have you ever visited a brand’s main website and instantly seen an urge to explore their mobile app? It’s a common and smart move. Why It’s Important: In the vast world of the internet, little pinches can bring big rewards. So, if you’ve got an app, let your website visitors know. It’s an effective bridge from web browsing to app exploration.

Take to Social Media

When it comes to sharing exciting news or discoveries, many of us turn to social media. It’s a space where information flows quickly, catching the eyes of many. Why It’s A Top Move: Remember, in today’s digital age, being social online isn’t just about fun photos and stories. It’s also about sharing valuable finds, like your app, with the world. It’s a simple way to get the word out and invite others to join in on the experience.

Publish a News Article

The power of the written word is undeniable. When something is penned down as news, it automatically gains an aura of importance, capturing readers’ interest. Reasons to Consider This: In the realm of app promotion, merely launching an app isn’t enough. Informing the masses about it, through a concise and catchy news article, can amplify its reach. It’s like sending out a formal invitation for everyone to come and experience what you’ve created.

Attend Industry Events

Events are buzzing hives of activity, filled with like-minded folks sharing ideas and discovering new innovations. Becoming a part of such an event, especially one related to your app’s industry, is a masterstroke. Why This Strategy Rocks: Embarking on the journey of app promotion isn’t about walking alone. Sometimes, joining forces with industry events can work wonders. It’s like entering a big hall where everyone is keen on what you have to offer.

Work with Influencers

In today’s digital landscape, influencers wield a unique kind of magic. With a single post or shoutout, they can draw eyes and ears to what they’re talking about – in this case, your app. Perks of this Approach: The world listens when influencers speak. Getting them to highlight your app is like having a town’s herald announce your arrival. It’s a strategy that carries weight, ensuring your app doesn’t just whisper in the crowd, but truly sings out loud.

Join the Conversation

The digital world thrives on conversations. When it’s about your app, why not join the chat? Engaging in discussions not only spreads the word but also helps you tune into what people are saying. Advantages of Joining the Conversation: Dive into the online buzz. By being an active voice in discussions about your app, you’re not just promoting it. You’re also showing that you care about its users and are committed to making it the best it can be. It’s less of a broadcast and more of a heartfelt conversation.

Guest Post on Relevant Blogs

Writing isn’t just an art; it’s a potent tool, especially when you pen down words for platforms that already have a solid readership. Guest articles can be your ticket to reaching audiences you haven’t tapped into yet. Benefits of this Method: In the vast ocean of online content, let your words be the beacon that guides readers to your app. Crafting a well-thought-out guest article isn’t just about promoting; it’s about sharing, informing, and adding value to a broader community.

Get Your App Reviewed

Imagine a place where tech enthusiasts flock to learn about the latest and greatest in the app world. App review sites are those very hubs, making them a perfect spot to showcase your application. Why This is a Excellent Move: Navigating the app world can be akin to traversing a bustling bazaar. Getting your app reviewed on dedicated sites ensures it stands out, not as just another stall, but as a noteworthy attraction for all to see and experience.

Collaborate with Other Apps

In this competitive world of mobile applications, sometimes the smartest move is not to compete, but to collaborate. By teaming up with other apps, you can create a synergy where both parties benefit. Why Teaming up is Brilliant: In a world where standing out can be a challenge, two voices together can resonate louder than one. By partnering up for promotions, your app isn’t just finding an ally; it’s forming a powerful duo ready to make waves in the app universe.

Create Engaging Graphics

A picture speaks a thousand words, but a catchy graphic? It can echo across the digital realm, making your app unforgettable. Designing an engaging graphic isn’t just about aesthetics; it’s about crafting a visual message that resonates. What Makes This Approach Shine: Diving into the visual world can be a game-changer. A well-designed graphic isn’t just a pretty face; it’s a magnet, drawing viewers in and leaving them intrigued about what your app has to offer. It’s like creating a digital poster that everyone wants to share and talk about.

The Three Pillars of Effective Link Building

When diving into the ocean of link building, it’s essential to recognize the guiding lights that help ensure quality. These lights, or pillars, keep your efforts grounded and effective.

  1. Monitoring Backlinks: Keeping an eye on who’s linking to your app is crucial. It’s one of the essential things you should be aware of. One way is by setting up Google alerts. Create alerts for your app’s name, perhaps even for your name, and specific phrases you’re aiming to be noticed for.

  2. Evaluating Link Quality: While these alerts won’t directly show backlinks, they will inform you about online mentions. Spot a positive mention missing a link? That’s your chance to ask for one, possibly opening doors to more opportunities. Additionally, there are handy tools out there, like Moz Open Site Explorer. This tool lets you dive into the links pointing to your app.

  3. Maintaining Records: Regularly checking and keeping records of your backlink profile is essential. As you navigate the world of app promotion, remember that every link tells a story, and it’s this narrative that can make your app stand out in a crowded marketplace.

By monitoring who’s linking to your app, evaluating the quality of these links, and maintaining detailed records, you can carve out a solid online presence that boosts your app’s visibility and credibility.

The Benefits of Link Building for Mobile Apps

  • Boosts Online Visibility: Link building for mobile apps involves creating quality backlinks that direct users to your app’s landing page or store listing, enhancing visibility and organic downloads.

  • Enhances Credibility: Link building boosts your app’s online credibility and discoverability. It plays a pivotal role in increasing organic downloads and long-term, sustainable growth.

  • Strengthens ASO: Link building strengthens ASO by increasing the app’s authority and relevance. A strong backlink profile can enhance an app’s store ranking, making it more discoverable.

  • Drives Traffic: Link building can drive more traffic to your app’s store page. This increased visibility can lead to more downloads and subsequently, more user reviews.

  • Provides Valuable Insights: Tools like Moz Open Site Explorer allow you to monitor and analyze backlinks directing to your mobile app’s store listing, helping in strategic planning.

By incorporating effective link building strategies, you can elevate your app’s online presence, boost its credibility, and drive sustainable growth – all while gaining valuable insights to guide your future marketing efforts.

Leveraging the Power of Social Media

We’ve all heard the saying, “A picture is worth a thousand words.” But in the digital age, a well-crafted social media presence can be worth even more. By actively engaging on platforms like Twitter, Instagram, and LinkedIn, you can not only spread the word about your app but also forge meaningful connections with potential users and industry influencers.

Here are some tips to make the most of social media for link building:

  1. Establish a Consistent Presence: Cultivate a strong, recognizable brand identity across your social channels. Post regularly, share valuable content, and interact with your followers to build a loyal community.

  2. Leverage Influencer Collaborations: Reach out to industry experts, thought leaders, and micro-influencers relevant to your app’s niche. Collaborate on content, host joint giveaways, or simply ask for shoutouts to tap into their engaged audiences.

  3. Participate in Relevant Discussions: Monitor industry-specific hashtags and join conversations happening in your app’s space. Offer insightful comments, share your expertise, and position yourself as a valuable resource.

  4. Optimize for Discoverability: Use relevant keywords, hashtags, and location tags to ensure your social content is easily searchable and reaches the right people.

By leveraging the power of social media, you can not only drive more traffic and awareness to your app but also build valuable relationships that can lead to meaningful backlinks and referrals down the line.

Mastering the Art of Broken Link Building

Broken link building, also known as BLB, is a strategy that helps secure links on resource pages by finding broken links currently listed and suggesting your post as an alternative. It’s a relatively easy way to earn links because after you’ve created your piece of content, most of the work is off your plate.

To get started with broken link building, follow these steps:

  1. Identify Relevant Keywords: Begin by brainstorming a list of keywords and topics related to your app. These will serve as the foundation for your search.

  2. Find Broken Link Opportunities: Use search modifiers like “inurl:resources” or “inurl:links” in conjunction with your keywords to find pages that are likely to have resource lists or link roundups.

  3. Analyze Backlink Profiles: Examine the backlink profiles of the pages you’ve identified, looking for broken links that you could potentially replace with your own content.

  4. Create Valuable Content: Develop a guide, resource, or informative piece of content that would serve as a suitable replacement for the broken link you’ve discovered.

  5. Reach Out with Personalized Outreach: Craft a friendly, helpful email to the page owner, pointing out the broken link and offering your content as a replacement. Emphasize how your resource will benefit their audience.

By providing value and solving a problem for the website owner, you can earn high-quality backlinks that will boost your app’s authority and visibility.

Leveraging Competitor Analysis for Link Building

Another effective link building strategy is to take a page out of your competitors’ playbook. By analyzing the backlink profiles of websites that are ranking for your target keywords, you can uncover opportunities to earn similar (or even better) links.

Here’s how to do it:

  1. Identify Your Competitors: Use a tool like Semrush to identify the top-ranking websites for your app’s target keywords. These are your main competitors.

  2. Analyze Their Backlink Profiles: Dive into the backlink data for each of your competitors. Look for high-quality, relevant links that you could potentially replicate.

  3. Prioritize Link Opportunities: Categorize the link opportunities you’ve identified based on factors like domain authority, relevance, and the effort required to acquire the link.

  4. Outreach and Earn Links: Craft personalized outreach emails to the website owners, highlighting how your app-related content can provide value to their audience.

By reverse-engineering your competitors’ link building strategies, you can identify untapped opportunities and build a robust backlink profile for your app.

Harnessing the Power of Guest Posting

Guest posting remains a highly effective link building tactic, allowing you to tap into new audiences and earn valuable backlinks from authoritative websites. However, the key is to approach guest posting with a focus on providing genuine value, rather than solely seeking a link.

Here’s how to make the most of guest posting for your app’s link building efforts:

  1. Identify Relevant, High-Quality Guest Posting Opportunities: Use search engines and industry-specific directories to find blogs and publications that accept guest contributions in your app’s niche.

  2. Craft Compelling Pitches: When reaching out to potential hosts, highlight the unique value your content can provide to their audience. Emphasize your expertise and the insights you can offer.

  3. Produce Exceptional, Optimized Content: Ensure your guest post is thoroughly researched, well-written, and tailored to the host’s audience. Optimize it for SEO, incorporating relevant keywords and internal/external links.

  4. Promote Your Guest Post: Once your content is live, share it across your social channels and encourage your app’s users to engage with it. This can lead to additional organic backlinks and referral traffic.

By approaching guest posting as a content collaboration rather than a link building tactic, you can earn high-quality backlinks that boost your app’s authority and visibility.

Leveraging Passive Link Building Strategies

While active link building strategies like outreach and guest posting can be effective, there’s also value in harnessing passive link building opportunities. By creating content that naturally attracts backlinks, you can build a sustainable, long-term link profile for your app.

One powerful passive link building strategy is to identify topics with inherent “link bait” potential. These are content ideas that are likely to earn links organically due to their informative, data-driven, or shareable nature.

To implement this approach:

  1. Conduct Thorough Keyword Research: Use tools like Ahrefs or Semrush to uncover keywords and topics that have a high volume of searches, reasonable competition levels, and strong link profiles.

  2. Create Comprehensive, Valuable Content: Develop in-depth guides, data-driven studies, or other content that thoroughly addresses your target keywords. Ensure it provides exceptional value to your audience.

  3. Optimize for Discoverability: Carefully optimize your content for search engines, using on-page SEO best practices and incorporating relevant internal and external links.

  4. Promote Strategically: Leverage your social media channels, industry connections, and other channels to amplify your content’s reach and encourage natural backlinks.

By focusing on creating truly valuable, link-worthy content, you can build a strong, sustainable backlink profile that boosts your app’s visibility and authority over time.

Incorporating Infographics and Visual Assets

Infographics and other visually compelling assets can be powerful link building tools for mobile apps. By creating shareable, informative graphics, you can earn backlinks from websites that want to feature your visuals and the insights they provide.

Here’s how to leverage infographics and visuals for link building success:

  1. Identify Linkable Topics: Brainstorm content ideas that lend themselves well to visual representation, such as data-driven analyses, process breakdowns, or industry comparisons.

  2. Design High-Quality Visuals: Collaborate with a skilled designer to create visually appealing, informative infographics or other graphics that complement your content.

  3. Incorporate Visuals into Your Content: Seamlessly integrate your visuals into your blog posts, guides, or other content to enhance the user experience and provide added value.

  4. Promote Your Visuals: Reach out to relevant industry blogs, news outlets, and resource pages to pitch your infographics as featured content. Emphasize how your visuals can benefit their audience.

  5. Optimize for Discoverability: Ensure your visuals are properly optimized for search, with descriptive file names, alt text, and captions that include relevant keywords.

By creating link-worthy visual assets that complement your app-related content, you can earn high-quality backlinks from authoritative websites and boost your overall link building efforts.

Leveraging City-Specific Studies and Data

Another effective link building strategy for mobile apps

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