Maverick SEO Strategies To 10x Organic Traffic





Blog Date

June 6, 2024


UK, Manchester

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Maverick SEO Strategies To 10x Organic Traffic

Maverick SEO Strategies To 10x Organic Traffic

Have you ever felt like your content marketing efforts are nothing but a “spike of hope”? You know, that moment when you publish a new blog post or video, and for a brief moment, you see a burst of traffic… only for it to fizzle out and leave you right back where you started.

I know that feeling all too well. In fact, that used to be my reality. But then I discovered a new content distribution strategy that helped me 10x the traffic to every piece of content I publish – and maintain a consistent flow of 300-600 visitors flooding in every single week.

I call it the “Content Distribution Flywheel,” and in this article, I’m going to show you exactly how it works, step-by-step. By the time you’re done reading, you’ll have a blueprint to get more traffic to your content than you ever thought possible.

But first, let me share a quick story that’ll give you a glimpse into the power of this approach.

The “Keystone Content” That Opened Doors

When I was first starting out, I had no true fans, no social following, and no connections in my industry. I was just a lone content creator, trying to make a dent in a crowded market.

That all changed when I published a piece of “keystone content” – an in-depth, remarkably helpful article targeted directly at my ideal audience. This wasn’t just any old blog post; it was the kind of content that would stop readers in their tracks and make them say, “Wow, I need to learn more from this person.”

After distributing this keystone content, something amazing happened. HubSpot’s CMO reached out to me to chat, and Noah Kagan at Sumo later connected with me about a collaboration. Just from that one piece of content!

That’s the power of the Content Distribution Flywheel. It’s not about publishing more and more content; it’s about creating remarkable, targeted pieces that build real relationships with your audience. And then leveraging those relationships to drive exponential traffic growth.

The 3 Key Steps to the Content Distribution Flywheel

So, how does this flywheel work? There are three main steps:

  1. Build an Audience of True Fans: Using your keystone content, social media presence, and the “Big Dawg Level-Up Technique,” you’ll cultivate a group of die-hard fans who eagerly await your next piece of content.

  2. Leverage Free Traffic Multipliers: With your engaged audience in place, you’ll use email lists, push notifications, social media, and outreach to get thousands of free clicks on your new content.

  3. Amplify with Paid Traffic Multipliers: Finally, you’ll use retargeting ads, social media ads, and native ads to manufacture virality, amplify your top-performing content, and reach thousands of new potential fans.

Let’s dive into each of these steps in more detail.

Step 1: Build an Audience of True Fans

The foundation of the Content Distribution Flywheel is your inner circle of “true fans” – the people who are so engaged with your content that they’ll do anything to support you.

These aren’t just casual readers or social media followers. These are the people who pay attention to everything you put out, value your work so much that they’re willing to pay for anything you sell, and essentially become evangelists for your brand.

As an SEO agency in Manchester, UK, building this kind of devoted following is crucial. In an era of information overload, where content managers are constantly churning out new pieces to impress their bosses, it’s rare to develop the sort of deep relationship that leads to exponential traffic growth.

But that’s exactly what I did. And you can too.

The key is to create that “keystone content” I mentioned earlier – the kind of remarkable, targeted piece that stops readers in their tracks and makes them want to learn more. For me, that was a deep-dive article on content distribution that ended up connecting me with influential people in my industry.

You can see the full case study on how I used that keystone content to get my first 1,000 true fans here. The strategy involves getting personal, solving your audience’s pain points, and going above and beyond to grant their wishes.

Step 2: Leverage Free Traffic Multipliers

With your inner circle of true fans in place, it’s time to start using free traffic multipliers to get thousands of eyeballs on your new content. These include:

Email List: I use content upgrades (like checklists, guides, or templates) to grow my email list, then send a high-converting email blast whenever I publish something new.

Push Notification List: I leverage lead magnets on my blog to get people to sign up for push notifications, which I can then use to instantly drive traffic to my latest content.

Facebook Messenger List: By offering content series updates in Messenger, I’ve built an engaged list of fans who are eager to consume my new material.

Outreach List: I research people who’ve shown interest in my topic, then reach out to them personally with a link to my fresh content.

On top of those list multipliers, I also use “social media multipliers” like Facebook, Twitter, and LinkedIn to amplify my content. The key is to focus on the one or two platforms where my audience hangs out the most, and give them a reason to engage (like asking for comments or sharing a dramatic behind-the-scenes story).

By combining these free traffic multipliers, I’m able to get thousands of visitors to every new piece of content I publish – without spending a dime on ads.

Step 3: Amplify with Paid Traffic Multipliers

Of course, the Content Distribution Flywheel doesn’t stop there. Once I’ve built up some initial momentum with my free traffic multipliers, I start leveraging paid traffic multipliers to take things to the next level.

The “Fab Four” of my paid traffic strategy are:

Retargeting Ads: I use retargeting ads on Facebook, Twitter, Google, and Outbrain to reach people who’ve already engaged with my content and turn them into customers.

Social Media Ads: By running ads that tap into the “thumb-stop effect” (where social proof causes people to instinctively click), I’m able to cost-effectively reach cold audiences on platforms like Facebook and Twitter.

Native Ads: I partner with top-tier publishers like Time, Forbes, and The Wall Street Journal to get my content in front of massive, targeted audiences through native ad campaigns.

The key with all of these paid traffic multipliers is to leverage the social proof and engagement I’ve already built up through my free traffic efforts. That way, I’m not just throwing money at cold traffic; I’m amplifying content that I know resonates with my audience.

Putting It All Together: The Content Distribution Flywheel in Action

When you combine all of these traffic multipliers – free and paid – you get the Content Distribution Flywheel in action. It looks something like this:

  1. Create Keystone Content: Publish a remarkably helpful, targeted piece that stops your audience in their tracks.
  2. Grow Your True Fans: Use that keystone content to cultivate a devoted inner circle of engaged followers.
  3. Leverage Free Traffic Multipliers: Tap into your email list, push notifications, social media, and outreach to drive thousands of clicks to your new content.
  4. Amplify with Paid Traffic Multipliers: Retarget your engaged audience, run social media ads that tap into social proof, and partner with top publishers through native ads.
  5. Repeat the Cycle: With each new piece of content you publish, you’ll have an ever-growing audience of true fans to distribute it to, fueling exponential traffic growth.

It’s a virtuous cycle that builds momentum with every turn of the flywheel. And it’s allowed me to consistently drive 300-600 weekly visitors to my content – without constantly having to churn out new material or spend a fortune on ads.

So, are you ready to ditch the “spike of hope” and start generating a consistent flow of traffic to your content? Download my Content Distribution Checklist and get started on building your own Content Distribution Flywheel today.

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