Long Tail Keywords: Should You Focus on Depth or Breadth?





Blog Date

May 27, 2024


UK, Manchester

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Long Tail Keywords: Should You Focus on Depth or Breadth?

Long Tail Keywords: Should You Focus on Depth or Breadth?

As an SEO enthusiast, I’ve always been fascinated by the world of keywords and how they can make or break your online presence. It’s a never-ending game of cat and mouse, where the rules constantly shift, and the competition is fierce. But amidst all the chaos, one question has always stood out to me: should I focus on depth or breadth when it comes to long-tail keywords?

Well, my friends, today we’re going to dive deep (pun intended) into this conundrum and hopefully come out the other side with a better understanding of how to approach this crucial aspect of SEO.

The Allure of Long-Tail Keywords

If you’re not familiar with the term, long-tail keywords are those specific, niche-focused search queries that, while may have lower search volume, can be incredibly valuable in terms of driving targeted, high-intent traffic to your website. Think of it this way: instead of going after the broad, highly competitive keywords like “SEO Manchester,” you might target something more specific like “SEO agency for small businesses in Manchester.”

The beauty of long-tail keywords is that they often have lower competition, which means you have a better chance of ranking for them. And when you do rank, you’re attracting the exact type of visitors you want – those who are actively searching for the products or services you offer.

Depth vs. Breadth: The Great Debate

Now, the big question is: should you focus on depth or breadth when it comes to your long-tail keyword strategy? Let’s break it down:


Focusing on depth means that you really hone in on a specific topic or niche and create a comprehensive library of content around it. For example, if you’re an SEO agency, you might have a series of in-depth articles covering everything from keyword research to technical SEO to link building. The goal is to position yourself as an authority in that particular domain.

The benefits of this approach are that you can rank for a wider range of related long-tail keywords, and you’re more likely to keep visitors engaged and on your site for longer. After all, if they find the content valuable and informative, they’re more likely to stick around and explore further.


On the other hand, the breadth approach involves casting a wider net and targeting a larger number of long-tail keywords across various topics. Instead of going deep on one subject, you might create content around a variety of SEO-related subtopics, like “how to optimize images for SEO,” “best SEO tools for small businesses,” and “SEO tips for ecommerce websites.”

The advantage here is that you can potentially reach a larger audience and capture a wider range of search queries. This can be especially helpful if you’re trying to attract a diverse customer base or if you offer a wide range of services.

Finding the Right Balance

So, which approach is better? The truth is, there’s no one-size-fits-all answer. It really depends on your business goals, your target audience, and the competitive landscape of your industry.

As an SEO agency in Manchester, UK, we’ve found that a hybrid approach often works best. We like to start by identifying the core topics or services that are most important to our clients, and then we dive deep into those areas, creating comprehensive, authoritative content. But we also make sure to keep an eye on emerging trends and new long-tail keyword opportunities, and we’re always ready to pivot and expand our content strategy as needed.

It’s all about finding the right balance between depth and breadth – and, of course, continuously testing and refining your approach based on the results you’re seeing.

Putting it into Practice

Now, let’s take a look at how you can put this strategy into practice. Here are a few key steps to consider:

  1. Conduct thorough keyword research: Use tools like MarketMuse to identify the long-tail keywords that are most relevant to your business and have the best potential for driving targeted traffic.

  2. Analyze your competition: Read through the content of your top-ranking competitors and take note of the angles they’re using to deliver their content. This can help you identify gaps in the market and opportunities to differentiate yourself.

  3. Create a content roadmap: Based on your keyword research and competitive analysis, develop a content strategy that strikes the right balance between depth and breadth. Decide which topics you want to focus on in-depth and which ones you’ll cover more broadly.

  4. Consistently produce high-quality content: Remember, 99% of SEO content sucks. Take the time to craft engaging, informative, and original content that provides real value to your readers.

  5. Continuously monitor and adjust: Keep a close eye on your search engine rankings, traffic, and conversions, and be ready to adjust your strategy as needed. The world of SEO is constantly evolving, so you need to be agile and adaptable.

At the end of the day, the key is to find the right balance between depth and breadth that works best for your business and your audience. It’s a delicate dance, but when you get it right, the rewards can be truly transformative.

So, what are you waiting for? It’s time to dive into the world of long-tail keywords and start dominating your niche!

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