Link Building Secrets Google Doesn’t Want You to Know

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June 5, 2024

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Link Building Secrets Google Doesn’t Want You to Know

Alright, grab a cup of coffee and get ready to be let in on some juicy link building secrets. As an SEO agency in Manchester, UK, we’ve seen it all – the good, the bad, and the ugly when it comes to building links. And let me tell you, Google likes to play coy, acting all high and mighty about their ranking factors. But today, I’m gonna spill the beans.

You see, while Google would have you believe that their algorithm is this highly complex, mysterious beast, the truth is there are some pretty straightforward (not to mention, highly effective) link building tactics that Google would prefer you didn’t know about. Lucky for you, I’m about to let you in on all the details.

So, buckle up, because we’re about to take a deep dive into the world of link building. By the time we’re done, you’ll be armed with the knowledge to outrank your competitors and claim that coveted spot at the top of the search results.

Let’s start with the basics, shall we? Did you know that the number of referring domains pointing to your site is one of the most important ranking factors in Google’s algorithm? It’s true. According to a recent industry study, the average first page result has backlinks from over 175 unique domains.

Now, you might be thinking, “Well, duh, Brian. Everyone knows that links are important.” But here’s the thing – not all links are created equal. In fact, Google has a whole host of other link-related factors they consider when determining your rankings.

For example, did you know that the age of your backlinks can play a role? That’s right, Google tends to give a little more love to older, more established links. And get this – the authority of the linking domain is also a big deal. Links from high-authority sites like .edu and .gov domains carry significantly more weight than your run-of-the-mill blog comment or forum post.

But wait, there’s more! Google also takes into account the diversity of your link profile. If all your links are coming from the same source (say, guest posts on a handful of sites), that’s a red flag. Google wants to see a healthy mix of link types – social profiles, directories, guest posts, and so on.

Now, I know what you’re probably thinking – “This is all well and good, Brian, but how the heck do I actually go about building these links?” Well, my friend, that’s where the real fun begins.

One of my favorite link building tactics is what we like to call “the Skyscraper Technique.” The idea is simple: find a piece of content in your niche that’s already ranking well and performing great, then create something even better. We’re talking longer, more in-depth, more visually appealing – the works.

Once you’ve got your masterpiece, it’s time to put on your outreach hat. Reach out to the people who are already linking to the original content and pitch them your superior version. Trust me, they’ll be more than happy to swap out that old link for your shiny new one.

Another tried-and-true tactic is good old-fashioned guest posting. Now, I know what you’re thinking – “Isn’t guest posting dead?” Not at all, my friend. You just have to be strategic about it. Focus on high-authority, relevant sites in your industry, and make sure your content is top-notch. Do that, and you’ll be raking in those sweet, sweet referral visits (not to mention the link juice).

But perhaps the most underrated link building strategy of all is good old-fashioned networking. Think about it – you’re an SEO agency in Manchester, UK, right? That means you’re surrounded by a whole community of like-minded individuals, all of whom have their own set of connections and influence.

Make it a point to get to know these people, attend local meetups and events, and build genuine relationships. I guarantee you, the links (and referrals) will start flowing in before you know it.

And let’s not forget about the power of social media. While Google may not give a ton of direct ranking weight to social signals, the indirect benefits are undeniable. Think about it – every time someone shares your content on social, that’s a potential new link (and new audience) just waiting to be tapped.

So, there you have it – some of the link building secrets that Google would rather keep under wraps. Of course, this is just the tip of the iceberg. There’s a whole world of link building strategies out there, from broken link building to resource page outreach and beyond.

But the key thing to remember is this: Focus on creating genuinely valuable, high-quality content, and the links will follow. Google may try to keep you in the dark, but with the right mindset and a little bit of hustle, you can outsmart them at their own game.

Now, go forth and start building those links, my friend. And remember – if you ever need a little help along the way, you know where to find us. MCR SEO is always here to lend a hand.

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