Leveraging brand mentions for powerful backlinks





Blog Date

June 2, 2024


UK, Manchester

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Table of Contents

Leveraging brand mentions for powerful backlinks

The Power of Social Proof

You’ve built a strong and unique brand, and now it’s time to leverage it for some powerful backlinks. In the world of SEO, having a robust backlink profile is crucial for establishing trust and authority. While the conventional tactics of link building can still do wonders, there’s a secret weapon that many businesses overlook: brand mentions.

Brand mentions are essentially any recognition or citation of your brand across the internet. They’re like digital breadcrumbs, leading potential customers and search engines straight to your doorstep. Think of it as social proof – when your brand is mentioned on external sources, it signals to Google that you’re a trustworthy and authoritative player in your industry.

Let me give you an example to make this more tangible. Imagine you’re running a furniture business in New York, and your unique selling point is the high-quality Italian leather you use. One day, you get featured in a “Best Leather Furniture in NYC” listicle on Reddit. That mention, my friend, is pure SEO gold.

Unlinked Mentions: The Untapped Treasure

Now, there are two types of brand mentions: linked and unlinked. Linked mentions are the ones that have a live hyperlink pointing back to your website, while unlinked mentions are just plain text references to your brand.

While linked mentions are fantastic, it’s the unlinked mentions that hold the real potential for powerful backlinks. These are the mentions that you’ll need to actively pursue and convert into living, breathing links. It’s like finding a treasure chest full of untapped link-building opportunities.

The Benefits of Brand Mentions

Okay, so why should you care about brand mentions, especially the unlinked kind? Well, my friend, let me tell you, the benefits are plentiful:

  1. Social Proof: Google sees brand mentions as a form of social proof – evidence that your business is trustworthy and popular.
  2. Domain Authority: When you acquire backlinks from unlinked brand mentions, you’re building a stronger correlation between your domain authority, search rankings, and online reputation.
  3. Relationship Building: The process of chasing down unlinked mentions can lead to valuable networking opportunities and long-term collaborations.
  4. Audience Insights: Brand mentions can give you a window into how your target audience perceives and interacts with your brand across various channels.

Finding Your Unlinked Mentions

Now, the big question is: how do you find these elusive unlinked brand mentions? Well, my friend, the search is on!

First, you can use good old-fashioned Google searches to uncover mentions. Try queries like “your brand name” -site:yourwebsite.com or “your brand name” + [relevant keyword] -site:yourwebsite.com. This will surface any mentions of your brand that aren’t linked back to your website.

But if you really want to get serious about tracking your unlinked mentions, there are some handy tools that can help:

  • Google Alerts: Set up alerts for your brand name and variations, and get notified whenever you’re mentioned across the web.
  • SEMrush: This all-in-one SEO tool has a brand monitoring feature that can help you identify new mention opportunities.
  • Ahrefs: Another SEO powerhouse, Ahrefs has alert features specifically designed for tracking brand mentions.
  • Mention.com: As the name suggests, this tool is laser-focused on monitoring and managing your brand’s online mentions.

Evaluating and Prioritizing Unlinked Mentions

Okay, so you’ve got your list of unlinked brand mentions – now what? Well, my friend, it’s time to put on your detective hat and do a little digging.

First and foremost, you’ll want to make sure the mention is a positive one. If it’s a negative review or a less-than-flattering reference, it’s probably best to let that one slide.

Next, take a look at the authority of the website that’s mentioned your brand. Aim for sites with a domain rating (DR) of 50 or above – these are the ones that will provide the most valuable backlinks.

And don’t forget to check the recency of the mention. It’s generally better to pursue more recent mentions, as older articles may be less relevant or responsive to your outreach efforts.

The Art of Outreach

Alright, you’ve done the hard work of finding and vetting your unlinked brand mentions. Now comes the fun part: the outreach.

This is where you’ll reach out to the authors or publishers who have mentioned your brand, and kindly ask them to link back to your website. It’s a lot like regular link-building outreach, but with a twist.

The key is to approach it with a soft touch. Start by thanking them for the mention, and let them know how much you appreciate the recognition. Then, politely ask if they’d be willing to add a link to your website or relevant content.

Remember, they’re under no obligation to give you a backlink, so it’s important to be patient and understanding. If they agree, make sure the link is placed organically and doesn’t look too promotional.

The Ripple Effect of Brand Mentions

As you continue to leverage your unlinked brand mentions for powerful backlinks, you’ll start to see some fantastic results. Not only will your search engine rankings improve, but you’ll also see a boost in traffic and conversions.

But the benefits don’t stop there, my friend. Brand mentions can also help expand your brand’s reach and awareness, opening up new opportunities for collaboration and growth.

So, what are you waiting for? It’s time to unleash the full potential of your brand mentions and watch your SEO soar. McR SEO is here to help you every step of the way, so let’s get started!

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