Launch Your Rankings With This Out-Of-The-Box SEO Approach





Blog Date

June 3, 2024


UK, Manchester

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Launch Your Rankings With This Out-Of-The-Box SEO Approach

Launch Your Rankings With This Out-Of-The-Box SEO Approach

In the cutthroat world of digital marketing, standing out can feel like an impossible task. With millions of blogs and websites vying for attention, how can you possibly break through the noise and capture the hearts (and clicks) of your target audience?

Well, my friends, I’m here to share a secret. A surefire way to launch your rankings and dominate the search engine results page (SERP) – and it all starts with an out-of-the-box SEO approach.

You see, I recently launched my own blog,, in the highly competitive marketing niche. And in just 90 days, I was able to generate over 100,000 monthly visitors – with a whopping 92,000 coming from organic search.

How did I do it? By throwing the traditional blogging “wisdom” out the window and taking a startup-like approach to SEO. No more of this “write about your passions and the traffic will come” nonsense. I’m talking data-driven, scrappy, and hyper-focused tactics that will have your website climbing the rankings faster than you can say “keyword research.”

So, buckle up, my friends, because I’m about to take you on a journey through the world of next-level SEO. Get ready to launch your rankings and dominate your competition.

Forget Passion, Follow the Money

I know, I know – you’ve probably heard a million times that you should start a blog about something you’re truly passionate about. And while that’s great advice for a personal journal, it’s not the best strategy when it comes to building a successful online business.

You see, the problem with the “passion-first” approach is that it often leads to topics that simply don’t have the earning potential to sustain a thriving blog. Sure, you might be able to write endlessly about your love for interior design or your pet ferret, but at the end of the day, those niches are likely to have a much smaller pool of potential customers with deeper pockets.

Instead, I recommend taking a more strategic approach and choosing your blog’s niche based on market factors and your own professional experience. Ask yourself questions like:

  • What industry do I have expertise in?
  • What problems do my target customers face, and how can I solve them?
  • What keywords are people searching for, and how much commercial intent do they have?
  • What kind of revenue potential is there in this niche?

By focusing on questions like these, you can identify a blog topic that not only lights a fire within you but also has the potential to become a profitable, scalable business. And trust me, once you start seeing those sweet, sweet SEO-fueled sales rolling in, your passion will grow exponentially.

Optimize Your Site for Success from the Start

Alright, now that you’ve got your niche all figured out, it’s time to set your new blog up for SEO success. And I’m not talking about the typical “install Yoast and call it a day” approach. No, my friend, we’re going to take things to the next level.

First up, let’s talk about site speed. As we all know, Google loves fast-loading websites, and they’ll reward yours accordingly in the search results. To ensure your site is lightning-fast, I recommend installing a few key plugins:

  • Autoptimize – Optimizes your site’s code, scripts, and styles for maximum speed.
  • ShortPixel – Compresses and optimizes your images without sacrificing quality.
  • A3 Lazy Load – Defers the loading of non-critical resources, like images and videos, until they’re actually needed.
  • Cloudflare CDN – Delivers your content from the location closest to your user, reducing load times.

But site speed is just the tip of the iceberg. You’ll also want to install some other essential plugins, like:

  • Yoast SEO – Helps you optimize your content for search engines and provides valuable insights.
  • Hotjar – Gives you a deeper understanding of how users interact with your site through heatmaps, recordings, and feedback.
  • Freshdesk – Streamlines customer support and helps you provide a top-notch user experience.

By taking the time to set up your site with these powerful tools, you’ll be laying the foundation for long-term SEO success. No more playing catch-up later on – your blog will be primed and ready to dominate the SERPs from day one.

Say Goodbye to Fluff, Hello to Pillar Content

Alright, now that your site is optimized and ready to go, it’s time to start creating content. But not just any old content – we’re talking high-quality, SEO-focused “pillar” posts that will serve as the backbone of your blog.

You see, the days of the “if you build it, they will come” approach to blogging are long gone. In today’s crowded online landscape, simply writing about your passions and hoping for the best just isn’t going to cut it. You need to be strategic, data-driven, and laser-focused on creating content that will actually rank in search engines and drive traffic to your site.

To do this, I use a tool called Ahrefs to identify the most lucrative keywords in my niche. I’m talking about the ones with high search volume, low competition, and clear commercial intent. Then, I use those keywords as the foundation for my pillar posts – in-depth, authoritative articles that cover the topic from every angle.

But it’s not just about the keywords – the quality of the content itself is also crucial. I’m talking 3,000+ words of pure value, chock-full of insights, actionable advice, and multimedia elements that keep readers engaged. No fluff, no filler – just high-quality content that positions you as an authority in your industry.

And the results speak for themselves. By focusing on creating these pillar posts instead of churning out a bunch of shallow, low-quality content, I was able to start ranking on the second or third page of Google for my target keywords in a matter of weeks. And from there, it was just a matter of scaling up my link-building efforts to catapult my site to the top of the SERPs.

Supercharge Your Rankings Through Link Building

Now, I know what you’re thinking – “Link building? Isn’t that the old-school SEO tactic that’s all about spammy backlinks and shady tactics?” Well, my friend, you couldn’t be more wrong. In the world of modern SEO, link building is the name of the game, and it’s all about quality over quantity.

You see, Google’s algorithm places a huge emphasis on the number and quality of backlinks pointing to your site. The more high-authority, relevant links you can acquire, the higher your website will climb in the search results. And one of the most effective ways to do this? Guest posting.

I’ll never forget the day I went on a guest posting blitz, publishing a total of 8 articles in just 15 days. The results were nothing short of stunning – my Domain Rating (DR) skyrocketed, and I started seeing a noticeable uptick in organic traffic to my site.

But it’s not just about the backlinks themselves – guest posting also allows you to build relationships with other industry influencers, expand your reach, and position yourself as an expert in your field. And when it comes to SEO, those kinds of connections and credibility signals are pure gold.

So, how do you get started with guest posting? First, create a list of high-authority, relevant sites in your niche. Look for ones with a strong Domain Rating and plenty of engagement from their audience. Then, reach out to the site owners or editors with a well-crafted pitch outlining your topic ideas and the value you can provide to their readers.

Once you start securing those guest post placements, be sure to optimize your content for maximum SEO impact. Incorporate your target keywords, internal links, and any other elements that will help your pillar posts rank even higher in the search results.

Become a Featured Snippet Superstar

Alright, now that you’ve got your pillar content and link-building strategy in place, it’s time to take your SEO game to the next level. And that means snagging those coveted featured snippets (also known as “position zero”) in the search results.

You see, featured snippets are those little boxes that appear at the top of the SERP, providing a direct answer to the user’s query. And let me tell you, ranking in that prime real estate can do wonders for your traffic and visibility.

In fact, studies show that featured snippets can account for up to 36.4% of all click-through traffic from the search results. That’s a huge chunk of potential customers and leads that you simply can’t afford to miss out on.

Now, I know what you’re thinking – “But I thought I had to be on the first page of Google to even have a shot at a featured snippet?” And while it’s true that ranking on the first page is generally a prerequisite, I’ve actually been able to snag multiple featured snippets for my site within just three months of launch.

The key? Optimizing your content for featured snippets from the very beginning. That means structuring your pillar posts with clear subheadings, using tables and lists to present information in a digestible format, and crafting concise, informative answers to the most common questions in your niche.

By taking the time to optimize your content in this way, you’ll be well on your way to becoming a featured snippet superstar – and driving even more targeted, high-intent traffic to your site.

Diversify, Diversify, Diversify

Alright, by this point, you’re probably feeling pretty good about your SEO strategy. You’ve got your site optimized, your pillar content dialed in, and your link-building efforts in full swing. But don’t get complacent just yet – the world of SEO is always evolving, and you need to be ready to adapt.

That’s why it’s crucial to continuously diversify your approach and explore new opportunities for growth. Maybe it’s experimenting with video content, tapping into the power of social media, or leveraging the latest voice search optimization techniques. Whatever it is, always be on the lookout for ways to stay ahead of the curve and outmaneuver your competition.

And of course, don’t forget to keep a close eye on your analytics and track your progress every step of the way. Use tools like Ahrefs to monitor your backlink profile, keyword rankings, and organic traffic trends. This data will be your North Star, guiding you towards the most impactful SEO strategies and helping you avoid potential pitfalls.

Remember, SEO is a marathon, not a sprint. It takes time, effort, and a willingness to constantly adapt and evolve. But if you’re willing to put in the work and embrace an out-of-the-box mindset, the rewards can be truly transformative.

So, what are you waiting for? It’s time to launch your rankings and dominate the competition. Let’s do this!

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