Keyword Research Gems Most SEOs Miss





Blog Date

June 5, 2024


UK, Manchester

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Keyword Research Gems Most SEOs Miss

The Hidden Treasures That Can Skyrocket Your SEO

Have you ever felt like your keyword research process is missing something? Like you’re only scratching the surface of what’s possible? Well, my fellow SEO enthusiasts, prepare to have your minds blown. In this article, I’m going to share with you the keyword research gems that most SEOs tend to overlook, but that can truly take your SEO strategy to the next level.

Uncovering the Power of Competitor Blind Spots

One of the most valuable sources of keyword research insights that often go untapped is your competitors. As Dmitry Dragilev, the founder of, eloquently puts it: “Find easy-to-rank keywords based on competitor weak spots in SERPs.” By carefully analyzing the keywords your competitors are ranking for, you can uncover hidden gems that they’ve overlooked or simply haven’t been able to dominate.

Imagine a scenario where your competitor is ranking for a high-volume keyword, but they’re only on the second or third page of the search results. That’s a golden opportunity for you to swoop in, optimize your content, and steal that valuable real estate. As one Redditor shared, “I scaled and got acquired 3 times through SEO” – and you can bet that uncovering these competitor blind spots was a big part of their success.

Leveraging the Power of Long-Tail Keywords

Another often-overlooked area of keyword research is the world of long-tail keywords. These are the specific, niche-focused search queries that may not have the highest search volume, but can be incredibly valuable in driving targeted traffic to your website.

Think about it this way: when someone types in a broad, generic keyword, they’re often still in the research phase of their buying journey. But when they use a long-tail keyword, they’re usually further down the funnel and more ready to take action. As Josh Spilker, the founder of, can attest, “Founded & scaled – a business tools review site (Acquired by SemRush in 2023)” – and I bet long-tail keywords played a big role in that success.

Tapping into the Power of Intent-Based Keywords

One final keyword research gem that most SEOs overlook is the importance of intent-based keywords. These are the search queries that reveal the user’s underlying intent – whether they’re looking to make a purchase, find information, or simply explore a topic.

By focusing on intent-based keywords, you can create content that speaks directly to your audience’s needs and desires. For example, a search for “best SEO tools” indicates a user is looking to buy, while a search for “what is SEO” suggests they’re looking to learn. Tailoring your content to these different intents can be a game-changer in terms of driving conversions and engagement.

Putting it All Together

Now, I know what you’re thinking: “This all sounds great, but how do I actually implement these keyword research gems?” Fear not, my fellow SEO enthusiasts, for I have a plan.

First, start by thoroughly analyzing your competitors’ keyword rankings. Use tools like to identify the keywords they’re ranking for, but not dominating. Then, dig deeper into those keywords and look for long-tail and intent-based variations that you can target.

Next, create content that’s specifically designed to rank for those keywords. Use the intent-based insights to craft messaging that resonates with your audience and drives them to take action. And don’t forget to optimize your content for technical SEO best practices – after all, you don’t want to miss out on any ranking opportunities.

By leveraging these keyword research gems, you’ll be well on your way to dominating the SERP and driving the kind of traffic and conversions that will have your clients (and your boss) singing your praises.

So, what are you waiting for? Get out there and start uncovering those hidden treasures!

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