Is There an Ideal Number of Pages for SEO?





Blog Date

June 3, 2024


UK, Manchester

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Is There an Ideal Number of Pages for SEO?

Is There an Ideal Number of Pages for SEO?

Ah, the age-old question that plagues every website owner out there – how many pages should I have on my site? It’s like searching for the Holy Grail of SEO, isn’t it? Well, fear not, my friends, because I’m about to shed some light on this enigmatic conundrum.

First and foremost, let me make one thing crystal clear: there is no one-size-fits-all answer when it comes to the ideal number of pages for your website. It’s not like there’s some magical formula that says, “If you have exactly 237 pages, your site will be an SEO superstar!” Nope, it’s a lot more nuanced than that.

You see, the number of pages on your website can certainly impact your search engine optimization (SEO) efforts, but it’s not the be-all and end-all. What really matters is the quality and relevance of the content you’re serving up. Google and the other search engines are a lot smarter than you might think – they can tell when you’re just trying to game the system by stuffing your site with a bunch of fluff.

Now, don’t get me wrong, having a solid number of pages is important. It gives the search bots more to crawl and index, which can lead to more potential keyword rankings. But the key is to focus on creating an information-rich, user-friendly website, rather than just obsessing over the page count.

So, what are some general guidelines to keep in mind when it comes to website size? Well, based on my research, here’s a rough breakdown:

Website Type Recommended Initial Page Count Recommended Growth
Small Business 25-75 pages Build to 100+ pages in the first year
Medium Corporate 75-150 pages Expand to 250-500+ pages in 1-2 years
Large Enterprise 200-500 pages Scale up to 1,000+ pages over 2-3 years
E-commerce At least 200 product pages Grow as catalog expands
Blogs 50+ pages in the first year Publish 1-2 articles per week

Now, before you start frantically counting your pages and freaking out, remember that these are just general guidelines. The “ideal” number of pages for your website will ultimately depend on your unique business, industry, goals, and content strategy.

For example, a news website might need hundreds of pages to accommodate all of its articles, while a simple app landing page might only require a handful. The key is to focus on creating a solid information architecture that makes it easy for users to find what they’re looking for, rather than just trying to maximize your page count.

And let’s not forget about those all-important landing pages, shall we? These dedicated pages are crucial for driving conversions and turning visitors into leads or customers. But you need to strike a balance – don’t go overboard with landing pages at the expense of your overall content strategy.

At the end of the day, the perfect page count for your website is the one that supports your business goals and delivers the best possible user experience. Don’t get bogged down in the numbers game – instead, pour your energy into crafting high-quality, relevant content that speaks to your audience’s needs.

And if you ever need a little extra help fine-tuning your website’s information architecture and content strategy, you know where to find us. The team at MCR SEO in Manchester, UK is always here to lend a hand (and maybe a few bad jokes, too).

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