Is There an Ideal Internal Linking Structure?





Blog Date

June 3, 2024


UK, Manchester

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Is There an Ideal Internal Linking Structure?

Is There an Ideal Internal Linking Structure?

Admit it – we SEO professionals are a bit obsessed with backlinks, aren’t we? I know I definitely am. I mean, who doesn’t get giddy over juicy new backlinks pointing to their site? But you know what? I’m calling it – internal links are the unsung heroes of SEO.

Think about it – backlinks are like the flashy icing on the cake, but internal links are the sturdy foundation that holds the whole thing together. When you build an intentional, strategic internal linking structure, you unlock a world of benefits for your site. We’re talking boosted authority, improved crawlability, and a seamless user experience that’ll have your visitors singing your praises.

In this article, I’m going to share my step-by-step process for crafting an internal linking structure that’ll have your site ranking higher than a giraffe in high heels. Get ready to steal my internal linking formula and watch your traffic skyrocket.

Identifying Pages to Link Out To

The first step in building out your internal linking structure is figuring out which pages you want to link to. After all, you can’t just start haphazardly throwing links around – you need a plan, my friend.

There are a few different methods I like to use to find internal linking opportunities:

Site operator in Google: Simply search for “ topic” to uncover other pages on your site that are relevant to your target topic. Easy peasy!

Site search: Utilize your site’s own search bar to find articles that are related to your main topic. Just type in your keyword and see what comes up.

Tools like Ahrefs and Semrush: If the above methods don’t yield enough results, these tools can help you find pages that are ranking for related terms. Check out the Organic Keywords report to see what you’re already ranking for.

The key is to identify pages that are thematically relevant to the content you’re creating. That way, you can start building those all-important topical connections.

Choosing the Right Anchor Text

Alright, now that you know which pages you want to link to, it’s time to think about the anchor text. This is where a lot of SEOs mess up, but not us – we’re going to nail it.

Here are my top tips for choosing killer anchor text:

✅ Include your target keyword, but don’t go overboard with exact match anchors. Partial match anchors are where it’s at.

✅ Mix it up with a variety of anchors – branded, partial match, and generic phrases.

✅ Avoid repeating the same anchor text over and over again. Variety is the spice of life, my friends.

✅ Make sure your anchor text reads naturally within the surrounding content. No awkward, stiff anchors allowed.

✅ Check existing links pointing to a page before linking to it. You don’t want to repeat the same anchors.

Remember, the goal is to create an internal linking structure that’s intuitive for both users and search engines. Nail the anchor text, and you’re well on your way.

Building Out Your Internal Linking Structure

Alright, now for the fun part – actually building out your internal linking structure. Here are a few key strategies to keep in mind:

Create hub pages and topic clusters: Group related content under a central “hub” page, then link between the hub and the subtopic pages. This helps establish topical relevance and creates a seamless user experience.

Utilize pagination and pagination links: If you’ve got long-form content, break it up into multiple pages and link between them. This not only improves readability but also helps prevent duplicate content issues.

Focus on your most important pages: Make sure your highest-priority pages are easily accessible from your homepage and main navigation. This signals to search engines which content is the most valuable.

And here’s a pro tip: don’t be afraid to conduct regular site audits to identify any issues with your internal linking structure. Things like broken links, orphaned pages, and excessive redirects can really gum up the works, so stay on top of it.

The Payoff: Why Internal Links Matter

Alright, I know what you’re thinking – “This all sounds great, but why should I care about internal links in the first place?” Well, my friend, let me tell you:

Authority and rankings: By strategically passing “link juice” between your pages, you can boost the authority and ranking potential of your most important content.

Improved crawlability: Search engines use internal links to discover and index your pages. A well-structured internal linking setup makes it easier for them to find and understand your site.

Better user experience: When users can easily navigate between related content, they’re more likely to stick around and convert. Internal links create a seamless journey that keeps ’em engaged.

So in a nutshell, nailing your internal linking structure is like the secret sauce that can take your SEO game to the next level. It’s the foundation that supports your entire online presence.

Steal My Internal Linking Formula

Look, I know there’s a lot of information to digest here, but trust me – it’s worth it. Internal links are the unsung heroes of the SEO world, and mastering them can unlock a world of benefits for your business.

So go forth and steal my internal linking formula! Start by identifying your most important pages, choose killer anchor text, and build out a structure that makes both users and search engines happy.

And don’t forget – MCR SEO is always here to lend a hand if you need help optimizing your internal linking strategy. We’re the internal linking ninjas, and we’re ready to help you take your site to new heights.

Now get out there and start linking, my friends! Your rankings will thank you.

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