Inventive Link Building Ideas That Deliver Results





Blog Date

June 6, 2024


UK, Manchester

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Inventive Link Building Ideas That Deliver Results

Tapping Into Untapped Potential: The Moving Man Method

You know the drill – if you want to rank on the first page of Google, you need high-quality backlinks from authority sites. But the tried-and-true strategies like guest posting and broken link building can start to feel like a grind after a while, am I right?

Well, hold onto your hat, my fellow SEO enthusiast, because I’m about to share a link building technique that’s not only effective, but actually kind of fun. Introducing: the Moving Man Method.

The premise is simple – you find websites that have recently rebranded or had a major site update, and reach out to the sites still linking to their old URLs. You politely let them know their link is outdated and suggest they link to your valuable resource instead.

It’s a win-win, really. You get a juicy backlink, and they get to clean up their site. Brian Dean over at Backlinko has used this technique to build over 1.6 million backlinks. Not too shabby, am I right?

Now, I know what you’re thinking – “But Nick, that sounds like a lot of work!” And you’d be right. This strategy definitely requires a bit more elbow grease than some other link building tactics. But hear me out – the payoff can be huge.

You see, when a brand goes through a rebrand or site update, there are usually hundreds (if not thousands) of sites still linking to their old URLs. And chances are, the webmasters behind those sites would be more than happy to swap out that outdated link for a fresh one – especially if you make it easy for them.

The Step-by-Step Process

Okay, let’s dive into the nitty-gritty. Here’s how you can implement the Moving Man Method:

  1. Find Sites That Have Recently Rebranded or Updated Their Site: This can be as simple as searching Google for terms like “this resource is no longer available” or “website has moved.” You can also set up Google Alerts to notify you whenever a brand in your industry announces a rebrand or site migration.

  2. Identify Linking Opportunities: Once you’ve found a site that’s undergone a change, use a tool like Semrush to find all the sites that are still linking to their old URLs. Focus on the ones with the highest Domain Authority (DA) – those are the real gems.

  3. Reach Out with Value: Now comes the fun part. Craft an outreach email that politely informs the webmaster about their outdated link, and suggests replacing it with a link to your super-valuable resource. The key is to provide value first, before asking for anything in return.

Here’s an example script that’s worked well for me:

“Hi [Name],

I just came across your page about [TOPIC] and noticed you have a link to the old [BRAND] website. I wanted to give you a heads up that they’ve recently rebranded to [NEW BRAND] and updated their site.

In case you’re looking to update that link, I actually have a really in-depth guide on [TOPIC] that might be a good replacement. It covers everything from [KEY SUBTOPICS] and has been really well-received by the community.

Let me know if you’d be interested in taking a look! I’m happy to share it with you.

[Your Name]”

The key is to strike the right balance of being helpful and direct, without being pushy. Position yourself as a resource, not just someone looking for a backlink.

And the beauty of this strategy is that the sites you’re reaching out to are already primed to make updates. They’ll likely be happy to swap out that outdated link, especially if you make it an easy lift for them.

Real-World Results

Don’t just take my word for it, though. I actually had the pleasure of working with Brian Dean on one of his own Moving Man Method campaigns. He reached out to let me know about an outdated link on my site, and then suggested replacing it with his fantastic SEO tools guide.

I was more than happy to make the swap – it was a win-win for both of us. And I’m sure many other webmasters feel the same way when presented with this opportunity.

So if you’re looking to add some high-authority, relevance-boosting backlinks to your profile, I highly encourage you to give the Moving Man Method a try. It might take a bit more elbow grease than some other strategies, but the potential payoff is huge.

Skyscraping Your Way to Backlink Bliss

Okay, let’s keep the momentum going with another link building tactic that’s equal parts effective and enjoyable: the Skyscraper Technique.

The premise is simple – you find a piece of content in your industry that’s already performed well in terms of backlinks, and then create something that’s 5-10x better. We’re talking the kind of content that makes readers think, “Wow, this is the ultimate guide on this topic.”

Sam Altman, the former President of Y Combinator, sums it up perfectly: “Compounding is magic. Look for it everywhere. Exponential curves are the key to wealth generation.”

And that’s exactly what the Skyscraper Technique is all about – leveraging the power of compounding to build an asset that keeps delivering value (and backlinks) for years to come.

The Step-by-Step Process

Okay, let’s break down how to make this Skyscraper magic happen:

  1. Find a Piece of Content That’s Already Performed Well: The easiest way to do this is a simple Google search. Look at the top-ranking pages for your target keyword and see which ones have the most backlinks.

  2. Create Something 5-10x Better: Once you’ve identified a prime target, it’s time to get to work. Analyze what makes the existing content successful, and then brainstorm ways to take it to the next level. Maybe that means making it significantly longer, adding more visuals, or covering the topic from a completely fresh angle.

  3. Promote, Promote, Promote: This is where the rubber meets the road. You’ve put in the hard work to create an amazing piece of content – now it’s time to get the word out. Reach out to the people and sites you mentioned in your content, and let them know you’d love for them to check it out. You can also leverage your existing network and social media channels to spread the love.

The key is to strike the right balance of epic content and savvy promotion. Because at the end of the day, no matter how amazing your Skyscraper is, it won’t do you any good if no one knows it exists.

Real-World Results

I’ve seen this strategy work wonders for my clients at MCR SEO. One standout example is the ultimate guide to SEO tools that my colleague Brian Dean created a few years back.

He noticed that most existing SEO tool lists were pretty lackluster, so he decided to create the mother of all SEO tool roundups – covering over 170 different tools in-depth. The result? A whopping 1,080 backlinks from over 1,000 unique domains.

And the best part? That content is still driving high-quality backlinks today, years after it was first published. That’s the power of compounding for you.

So if you’re looking to build a backlink profile that’s built to last, I can’t recommend the Skyscraper Technique enough. Yes, it requires a significant upfront investment of time and effort. But trust me, it’s worth it.

Naming Your Way to Link Building Glory

Okay, let’s switch gears one more time and talk about a link building strategy that’s a bit… well, more quirky. I’m talking about the power of naming your own unique strategies and techniques.

Now, I know what you’re thinking – “A named strategy? That’s kind of…gimmicky, isn’t it?” And you know what? You’re not wrong. There is a bit of a tendency in the SEO world to overcomplicate things with fancy-sounding names and frameworks.

But hear me out. When done right, naming your own link building (or content, or outreach, or whatever) strategy can be an incredibly powerful way to make your advice more memorable and shareable.

The Step-by-Step Process

So how do you go about turning your link building genius into a named strategy? Here’s the simple formula:

  1. Develop a Unique Tactic or Technique: The first step is to come up with something genuinely new and different. It doesn’t have to be a groundbreaking, never-before-seen strategy. But it should have at least one unique twist or element that sets it apart.

  2. Give It a Catchy Name: This is where the magic happens. Spend some time brainstorming names that are memorable, descriptive, and maybe even a little bit clever. The goal is to create a label that sticks in people’s minds.

  3. Publish and Promote: Once you’ve nailed down the name, it’s time to share your new link building superpower with the world. Write up a detailed blog post or case study showcasing how the strategy works, and make sure to prominently feature the name throughout.

The beauty of this approach is that it taps into the human tendency to remember stories and narratives better than dry, generic advice. When you give your link building technique a distinctive name, it becomes way more memorable and shareable.

Real-World Examples

Need some inspiration? Look no further than the SEO legends who’ve paved the way. Brian Dean’s “Moving Man Method” is a prime example – it’s a clever, descriptive name that perfectly encapsulates the strategy.

Or how about Derek Halpern’s “Briefcase Technique” for looking like a rockstar in meetings? That one has racked up tons of backlinks and social shares – all thanks to the power of a memorable, branded strategy.

The key is to strike the right balance of uniqueness and usefulness. Your named technique should solve a real problem for your audience, while also standing out from the crowd. That’s the secret sauce that will get people excited to try it out and share it with their networks.

So if you’re looking to level up your link building game, why not put on your creative thinking cap and see what you can come up with? Who knows – maybe your next Big Idea will become the talk of the SEO world.

Tapping into the Wealth of Resource Pages

Alright, let’s wrap this up with one more killer link building tactic: resource page outreach.

Now, I know what you’re thinking – “Resource pages? Isn’t that, like, the most basic link building strategy out there?” And you’d be right. Resource pages have been a go-to link acquisition method for SEOs since the dawn of time.

But hear me out – there’s a reason this strategy has stood the test of time. When done right, resource page outreach can be an incredibly powerful way to build high-authority, relevance-boosting backlinks. The key is to approach it with a fresh perspective and a healthy dose of creativity.

The Step-by-Step Process

Ready to dive in? Here’s how to work your resource page magic:

  1. Find Relevant Resource Pages: This is where a little creative Googling comes in handy. Search for things like “[your topic] resources”, “[your topic] links”, or even just “[your topic]” and look for pages that are dedicated to curating helpful links and resources.

  2. Analyze the Competition: Once you’ve identified some promising resource pages, take a deep dive into the existing links. What types of content and resources are they already featuring? How can you create something that stands out from the crowd?

  3. Reach Out with Value: Finally, it’s time to work that outreach magic. Craft a personalized email that highlights the value of your resource and explains why it deserves a spot on their page. Remember, the key is to lead with generosity, not just a straight-up link request.

Here’s an example script that’s worked well for me:

“Hi [Name],

I was browsing your [Resource Page Title] the other day and noticed you have a great collection of [Relevant Topic] resources. Really impressive stuff!

I actually just published an in-depth guide on [Relevant Topic] that I think your readers would really find helpful. It covers everything from [Key Subtopics] and has been getting some great feedback from the community.

Would you be open to taking a look and potentially adding it to your page? I’d be more than happy to share it with you.

Let me know what you think!

[Your Name]”

The key is to strike the right balance of being helpful and direct, without coming across as pushy or self-serving. Position yourself as a resource, not just someone looking for a backlink.

Real-World Results

I’ve seen this strategy work wonders time and time again. In fact, the team at – a leading math education organization – has used resource page outreach to build an impressive backlink profile.

By identifying relevant math education resource pages and crafting thoughtful outreach emails, they’ve been able to secure high-authority links from top-tier sites. And the best part? These aren’t just empty backlinks – they’re driving referral traffic and helping to position as a go-to resource in their industry.

So if you’re looking to add some serious horsepower to your link building efforts, don’t sleep on resource pages. With a little creativity and a whole lot of value-driven outreach, you can tap into a virtually untapped well of link building potential.

Wrapping It Up

Well, there you have it – four inventive link building strategies that are sure to deliver results. From the Moving Man Method to Skyscraper content, and from named techniques to resource page outreach, I’ve shared a diverse array of tactics that will help you stand out from the crowd and build a backlink profile that’s built to last.

The key, as always, is to approach link building with a creative, human-centric mindset. Forget about the latest “hacks” or “tricks” – focus on creating genuine value, building meaningful connections, and leveraging the power of storytelling.

Because at the end of the day, that’s what’s going to move the needle for your business and help you dominate the SERPs. So what are you waiting for? Get out there and start building some backlinks!

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