Intent-Based Local Keywords





Blog Date

June 5, 2024


UK, Manchester

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Intent-Based Local Keywords

Intent-Based Local Keywords

You know, when it comes to local SEO, it’s all about finding those juicy keywords that really speak to your target audience. And let me tell you, it’s not as simple as just tossing in a few location modifiers and calling it a day. Nuh-uh, my friend. You gotta dig deep, get inside the minds of your potential customers, and uncover the search intent behind every query.

The Power of Intent-Based Keyword Research

Local SEO keyword research is the key to making sure your business appears in all the right places. It’s like a secret treasure map, leading you straight to the heart of what your customers are searching for. And when you nail that intent-based approach, oh boy, the results can be spectacular.

Just imagine this scenario: You own a plumbing business in San Diego, and someone in your area searches “plumbers in san diego.” Well, thanks to your killer local keyword research, your business, Anderson Plumbing, has the top organic result. That’s an estimated 10,000 visits a month, just from search alone! Not to mention the traffic you’re raking in from social media, backlinks, and other sources. Talk about a game-changer.

But it’s not just about ranking high. It’s about understanding the different types of search intent and how they impact the way Google displays those results. You see, when someone’s searching with local intent, whether it’s explicit (like “locksmith near me”) or implicit (just “locksmith”), Google’s got some pretty sophisticated algorithms to figure that out and serve up the most relevant local listings.

Mapping Out Your Local Keyword Strategy

Alright, let’s dive into the nitty-gritty of how to build an intent-based local keyword strategy that’ll have your business dominating the SERPs. It all starts with some good old-fashioned brainstorming.

Think about the solutions your business offers – the general terms, the specific products and services, and the problems your customers are trying to solve. Then, layer on those all-important location modifiers, like cities, towns, ZIP codes, and even local landmarks.

Now it’s time to put those keyword research tools to work. Semrush’s Keyword Magic Tool is an absolute powerhouse, combing through that massive keyword database to uncover both explicit and implicit local keywords. Filter for intent, difficulty, and location, and you’ve got a goldmine of terms to target.

But the fun doesn’t stop there. You’ve gotta dive into the competitive landscape, too. Reverse-engineer what your rivals are doing, check out your Google Search Console data, and even tap into the power of Google’s autocomplete. The more intel you can gather, the better you can craft that intent-based keyword strategy.

Optimizing for Intent-Based Local Keywords

Alright, so you’ve got your killer local keyword list all mapped out. Now what? Time to put that SEO magic to work!

First up, you’ll want to optimize your existing pages for those target keywords. MCR SEO has some great tips on using on-page SEO best practices to make sure you’re hitting all the right notes.

But what if the perfect page doesn’t exist yet? No problem – time to get creative! Semrush’s SEO Content Template can help you build out new pages that are tailored to your target keywords and search intent.

And let’s not forget about that Google Business Profile (GBP) – it’s a crucial piece of the local SEO puzzle. Adding those local keywords to your business description can help Google match you with the right queries, and make sure potential customers know you’ve got exactly what they’re looking for.

Tracking Your Local Keyword Success

Alright, you’ve put in all the hard work – time to sit back and watch the leads roll in, right? Not so fast! Tracking your local keyword rankings is crucial to making sure your SEO efforts are paying off.

Semrush’s Position Tracking tool is a lifesaver when it comes to monitoring your Google Search and Maps rankings. You can see where you’re appearing in the organic results, whether you’re showing up in the local pack, and any important ranking changes over time.

And for a deep dive into your local finder and Google Maps rankings, Semrush’s Listing Management tool is where it’s at. You can track your position for specific keywords, zip codes, and even see a heatmap of your local visibility.

So there you have it, folks – the ins and outs of building an intent-based local keyword strategy that’ll have your business standing out in all the right places. It’s a lot of work, I know, but trust me, the payoff is worth it. Happy keyword researching!

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