Increasing dwell time by making content scannable





Blog Date

June 2, 2024


UK, Manchester

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Increasing dwell time by making content scannable

Increasing Dwell Time by Making Content Scannable

As the founder of an SEO agency in Manchester, UK, I know firsthand how important it is to keep your audience engaged and on your website. After all, what’s the point of all that hard work driving traffic if people just bounce right back off?

It’s a common problem, too – did you know that around 55% of web visitors spend less than 15 seconds actively viewing a website before moving on? Yikes! That’s not much time to make an impression and convince them to stick around.

But fear not, my fellow content creators – I’m here to share some secrets that can help you boost those dwell times and keep people glued to your pages. It all comes down to making your content scannable and easy to digest.

Engage Visitors with Scannable Content

The key to captivating your audience is giving them content that’s easy on the eyes and brain. We live in a world of short attention spans, where people want information fast and without a lot of fluff. If your web pages are full of dense blocks of text, chances are people are going to bounce quicker than a kangaroo.

So, what can you do to make your content more scannable and engaging? Well, for starters, let’s talk about that all-important first impression. According to Nielsen Norman Group, if you want to hold your website visitor’s attention for more than a few seconds, you need to clearly communicate your value proposition within 10 seconds. That means hooking them with a killer introduction that tells them exactly what they’re going to get out of reading your content.

But it doesn’t stop there. Once you’ve reeled them in, you’ve got to keep them scrolling. Break up your text with plenty of subheadings, bullet points, and short paragraphs. According to research, users spend an average of just 5.59 seconds looking at a website’s content. Make sure yours is easy to skim and digest, with the key information clearly highlighted.

Multimedia: The Secret Weapon for Dwell Time

Now, I know what you’re thinking – “But Samantha, won’t all those subheadings and bullet points make my content look a bit, well, basic?” Fear not, my friend. There’s a secret weapon in your arsenal: multimedia content.

According to invideo, 72% of customers would rather learn about a product or service in a video. Videos, images, infographics, and other visual elements can add a touch of pizzazz to your pages and keep people engaged for longer.

Think about it – when was the last time you scrolled through a blog post that was just walls of text? Probably not recently, right? We live in a visual world, and incorporating multimedia into your content can work wonders for your dwell time.

Mobile-Friendly Design: The Key to Lasting Impressions

Now, let’s talk about something that’s near and dear to my heart: responsive web design. Over 50% of UK web traffic is by mobile, which means if your website doesn’t offer a seamless browsing experience on all devices, you’re going to lose visitors faster than you can say “Google algorithm update.”

When it comes to dwell time, mobile optimization is crucial. Think about it – if someone clicks on your link from their smartphone and ends up on a clunky, hard-to-navigate website, they’re probably not going to stick around for long. They’ll hit that back button quicker than you can say “mobile-first indexing.”

By ensuring your website is fully responsive and accessible on all devices, you’re creating a better user experience that will encourage people to stick around and explore your content. And in the world of SEO, a happy user is a ranking signal Google can’t ignore.

Personalization: The Secret Sauce for Engagement

Alright, let’s talk about another surefire way to keep people glued to your website: personalization. According to research by Epsilon, 80% of customers prefer to buy from companies offering a personalized experience.

When you tailor your content and user experience to the individual, it creates a deeper connection and a sense of relevance that can work wonders for your dwell time. By leveraging things like location, browsing history, and customer data, you can serve up content and recommendations that are truly valuable and engaging.

Think about it – if you were browsing for a new pair of running shoes and the website you landed on immediately showed you options in your size and favorite color, wouldn’t that make you more likely to stick around and explore further? Personalization is the secret sauce that can turn casual visitors into loyal fans.

The Wrap-Up: Keeping Visitors Engaged is Key

At the end of the day, keeping your website visitors engaged and on your pages for longer is crucial for your SEO success and overall business growth. By making your content scannable, incorporating multimedia, ensuring mobile-friendliness, and leveraging personalization, you can create an experience that keeps people glued to your site and coming back for more.

And don’t forget – here at MCR SEO, we’re always happy to lend a hand. Whether you need help with web design, content strategy, or anything in between, our team of experts is here to help you captivate your audience and dominate the SERPs. So what are you waiting for? Let’s get started!

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