Implement Sneaky But Legal SEO Tactics to Outrank Your Competitors





Blog Date

June 3, 2024


UK, Manchester

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Implement Sneaky But Legal SEO Tactics to Outrank Your Competitors

Implement Sneaky But Legal SEO Tactics to Outrank Your Competitors

I’m about to let you in on a secret. Are you ready? Buckle up, because I’m going to reveal some “sneaky” SEO tactics that’ll have your competitors shaking in their boots (and I promise, they’re 100% legal). As the director of an SEO agency in Manchester, UK, I’ve seen it all when it comes to outranking the competition.

Harness the Power of Branded Search Terms

First up, let’s talk about branded search terms. When users search for your company name or product, you want to make sure your brand is the first thing they see. After all, that’s your turf, right? Well, don’t assume your customers will just find you organically. Savvy competitors may try to swoop in and snatch those clicks by bidding on your branded keywords in Google Ads.

Research has shown that when a user performs a search, they’re more likely to click on the top ads or organic results. So, if your competitor’s ad appears before your own brand, you could be losing valuable leads and sales.

To combat this, I recommend running your own branded campaigns. Yes, it may seem like an unnecessary cost, but trust me, it’s worth it. By appearing at the top of the SERPs for your own brand name, you have a much better chance of influencing how searchers interact with your business. Plus, you’ll always be the first result they see, which can do wonders for your brand reputation and conversions.

Defend Your Turf with SEO

But what if your competitors are getting sneaky with their SEO tactics, trying to rank for your branded keywords organically? Well, then it’s time to put on your SEO superhero cape and fight back.

One effective strategy is to create a dedicated page on your website that’s optimized for “brand alternative” searches. This page should position your brand as the superior solution compared to your competitors. Complement this with some strategic content creation and link building targeting those same “brand alternative” keywords.

By taking a defensive stance and fortifying your online real estate, you can make it much harder for competitors to encroach on your turf. And if they do try, well, let’s just say they’ll be the ones feeling the heat.

Go on the Offensive (But Carefully)

Now, I know what you’re thinking – why stop there? Why not take the fight directly to your competitors and try to outrank them on their own branded terms? Well, my friend, that’s a bold move, and one that requires a delicate touch.

You see, the search engines aren’t fans of keyword hijacking, even if it’s technically legal. They want to ensure that users are finding relevant information, so they’ll slap you with a low quality score if your keywords aren’t a perfect fit for your business. And that means you’ll end up paying through the nose for those clicks.

But that doesn’t mean you have to play by the rules all the time. If your competitors are already targeting your brand, then it might be time to fight fire with fire. Just be sure to tread carefully and consult with your legal team before embarking on any aggressive SEO tactics. After all, you don’t want to end up in a messy trademark dispute, do you?

The Bottom Line

Protecting your online turf is no easy feat, especially when you’ve got sneaky competitors trying to steal your thunder. But with the right mix of defensive and (carefully executed) offensive SEO tactics, you can keep your brand at the top of the SERPs and leave your competitors in the dust.

And remember, MCR SEO is here to help. As a leading SEO agency in Manchester, UK, we’ve got the expertise and the tools to help you implement these “sneaky but legal” tactics and dominate your market. So, what are you waiting for? Let’s go show those competitors who’s boss!

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