Unlocking the Power of Amazon’s A9 Algorithm

Oh, boy. Where do I even begin? As someone who’s been selling on Amazon for over eight years, I can attest that keyword research is the backbone of any successful ecommerce business. It’s like the foundation of a house – without it, the whole thing comes crashing down.

You see, the A9 algorithm that powers Amazon’s search is a fickle beast. It’s constantly evolving, always on the lookout for ways to serve up the most relevant, high-converting products to shoppers. And you know what’s the key to appeasing this algorithm? Yep, you guessed it – keywords.

Now, I know what you’re thinking – “But Aftab, Amazon is an online marketplace, not a search engine. How can I apply SEO tactics to my product listings?” Well, my friend, let me tell you – Amazon is very much a search engine. True, its ranking factors may be a little simpler than those of Google or Bing, but the underlying principle is the same: the more relevant and optimized your product is for a given search query, the higher it’ll rank.

Mastering the Art of Amazon Keyword Research

So, how do you go about finding the right keywords to dominate the Amazon search results? Well, my friend, I’ve got a few tricks up my sleeve.

First and foremost, you gotta understand the lay of the land. Amazon’s search suggestions are a goldmine of keyword ideas. Simply start typing in a broad term related to your product, and watch as the autocomplete feature spits out a bunch of related queries. Bingo! These are the search terms your potential customers are actually using.

But hold up, don’t just take those suggestions at face value. You gotta dig deeper. That’s where tools like SellerApp’s Amazon Keyword Search come in handy. This bad boy will give you the search volume, competition, and other juicy details for each keyword. Armed with this data, you can separate the wheat from the chaff and focus on the terms that are truly worth your time and effort.

Reverse Engineering the Competition

Now, let’s talk about something even more devious – tapping into your competitors’ strategies. See, those savvy sellers out there have already done the hard work of figuring out which keywords are driving traffic and sales. All you gotta do is swoop in and steal their thunder.

Enter AMZScout’s Reverse ASIN Lookup. This nifty tool lets you enter a competitor’s product ASIN and see the exact keywords they’re ranking for. Jackpot! Now you can incorporate those same terms into your own listings and watch your visibility skyrocket.

Optimizing for the Amazon Algorithms

Alright, so you’ve got your keyword goldmine – now what? Well, my friend, it’s time to put those terms to work. And I’m not just talking about stuffing them into your product titles and descriptions (although that’s certainly important).

You gotta think about the bigger picture here. Amazon’s A9 algorithm doesn’t just care about keywords – it also looks at factors like conversion rate, customer reviews, and even the speed of your shipping. So, make sure your product details page is on point, your pricing is competitive, and your fulfillment is lightning-fast.

And don’t forget about those backend keywords, either. Amazon lets you tuck a few extra terms into the backend of your listings, where customers can’t see them. Use this to your advantage and cover all your bases.

A Virtuous Cycle of Success

Now, I know all this may sound like a lot of work, but trust me, it’s worth it. Because once you get the hang of it, you’ll be riding the wave of success all the way to the top of the Amazon search results.

Take a look at one of my products, for example. I started selling this bad boy in 2021, and thanks to my killer keyword research strategy, it’s already racked up a ton of reviews and sales. In fact, the product’s total sales have increased almost tenfold in the course of a year. That’s the power of Amazon keyword optimization, my friends.

So, what are you waiting for? Head on over to McRSEO, our top-notch SEO agency in Manchester, and let us help you unlock the secrets of Amazon keyword research. Trust me, your bank account will thank you.