How To Track And Measure Your Local SEO Results

If you’re an SEO agency in Manchester, UK, you know how crucial it is to track and measure the success of your local SEO efforts. After all, the ultimate goal is to drive more leads and revenue for your clients – and the only way to achieve that is by constantly monitoring your performance and making data-driven adjustments to your strategy.

But let’s be honest, tracking local SEO metrics can be a real pain in the neck. With so many different factors to consider, it’s easy to get bogged down in the numbers and lose sight of the bigger picture. That’s where I come in – I’m here to share my foolproof system for tracking and measuring your local SEO results, so you can spend less time crunching numbers and more time crushing your goals.

Mastering the Local Rank Tracker

One of the most powerful tools in your local SEO toolkit is a reliable rank tracker, like the one offered by Local Falcon. This bad boy is like a crystal ball for your local search performance, giving you a bird’s-eye view of how your business is faring in the local pack.

With Local Falcon, you can easily track your rankings in the local pack, which is arguably the most important local SEO metric of all. After all, if you’re not showing up in that coveted top spot, you’re missing out on a whole lot of potential leads and customers. Local Falcon’s Scan Reports let you see your Average Rank Position, Average Total Rank Position, and Share of Local Voice (SoLV) – all crucial indicators of your local search dominance.

But it’s not just about your own rankings – you’ve also gotta keep an eye on your competitors. That’s where Local Falcon’s Competitor Reports come in handy. These reports give you a side-by-side comparison of your local search performance against your closest rivals, so you can identify opportunities to outrank them and climb to the top of the local pack.

Tracking the Rest of the Local SEO Puzzle

Of course, rankings aren’t the only piece of the local SEO puzzle. You’ve also gotta keep tabs on a whole host of other metrics to get a well-rounded view of your performance.

First and foremost, you’ll want to track your website’s organic search rankings for local keywords. Google Search Console is a great tool for this, allowing you to see how your pages are performing in the SERPs over time.

Next, take a close look at your website traffic, particularly the amount of traffic coming from local search queries. Google Analytics is your best friend here, giving you a wealth of data on where your visitors are coming from and what they’re doing on your site.

Don’t forget about the insights you can glean from your Google Business Profile, either. This powerful platform can give you a ton of valuable data on things like website clicks, direction requests, and phone calls – all of which are crucial indicators of local search success.

And let’s not forget about those all-important reviews and ratings. After all, positive reviews can do wonders for your local SEO efforts, while negative ones can tank your performance. Local Falcon makes it easy to track your reviews on platforms like Google, Yelp, and Facebook, so you can stay on top of your reputation management game.

Putting It All Together

Alright, so you’ve got your local rank tracking, your website analytics, your Google Business Profile insights, and your review monitoring all squared away. Now what?

Well, my friend, it’s time to start putting all of that data to work. By regularly analyzing the metrics and trends across all of these different channels, you can start to identify patterns and opportunities for improvement. Maybe you notice that your local pack rankings are slipping, but your website traffic from local searches is holding steady. That could be a sign that you need to focus on optimizing your Google Business Profile or building more local citations.

Or perhaps you notice that your review scores are lagging behind your competitors, which could be holding you back in the local search rankings. In that case, you might want to ramp up your reputation management efforts and work on getting more (and more positive) reviews.

The key is to keep a close eye on all of these different metrics and use the insights they provide to continuously refine your local SEO strategy. And with the help of a powerful tool like Local Falcon, the process becomes a whole lot easier.

So what are you waiting for? Head on over to MCR SEO and let’s get started on tracking and measuring your local SEO results like a total pro. Trust me, your clients will be singing your praises in no time.