How to Research Keywords for Your Website Using Free Tools

In the ever-evolving world of digital marketing, one thing remains constant: the importance of keyword research. As an SEO agency in Manchester, UK, we know all too well the power of finding the right keywords to drive traffic and boost your website’s visibility. But let me let you in on a little secret – you don’t need to break the bank to do effective keyword research. In fact, there are a plethora of free tools out there that can help you uncover the keywords that matter most to your business.

WordStream, one of my personal go-to’s, puts it best: “Keyword research can be a slog, but WordStream’s Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through organic and paid search.” And they’re not wrong. This free tool gives you access to a treasure trove of data, including related keyword suggestions, search volume, and even estimated cost-per-click.

But WordStream isn’t the only player in the game. Zapier’s recent roundup highlighted several other fantastic free options, each with their own unique strengths. Take Moz Keyword Explorer, for example – it may not have all the bells and whistles of its paid counterpart, but the straightforward presentation of key metrics like keyword difficulty and organic CTR makes it a great choice for SEO newcomers and veterans alike.

And then there’s the ever-reliable Google Keyword Planner. Sure, it’s primarily designed for paid search campaigns, but the data it provides on search volume, competition, and forecasting can be invaluable for organic keyword strategy too. Plus, it’s completely free to use – no strings attached.

But the real hidden gem in the world of free keyword research tools might just be SEOChat’s Free Keyword Research Tool. While it may lack the robust features of some of the more advanced options, its simplicity is a breath of fresh air. With a focus on suggested content angles and easy-to-digest metrics, it’s the perfect tool for those just starting out on their SEO journey.

Of course, as your business grows and your needs become more sophisticated, you may find yourself outgrowing the capabilities of these free tools. That’s when it might be time to consider a paid solution like Semrush or Moz. But until then, why not take advantage of all the incredible free resources at your fingertips?

At MCR SEO, we’re big believers in the power of these free keyword research tools. They’ve helped us time and time again to uncover the hidden gems that have taken our clients’ websites to new heights. And we’re confident they can do the same for you.

So, what are you waiting for? Dive into the world of free keyword research and watch your website’s performance soar. Who knows, you might even have a little fun along the way. After all, when it comes to SEO, sometimes the best things in life really are free.

The Top Free Keyword Research Tools Breakdown

When to Upgrade to a Paid Keyword Research Tool

The short answer is: only when you need to. If you can get all the data you need without going over the allowances of one of the free plans above, there’s no reason to upgrade to a paid plan (or switch to a fully paid tool).

With that said, here are a few signs it may be time to consider upgrading:

• You’re regularly hitting the monthly or daily search limits of your current solution.
• You’re missing out on features you can’t get for free, like content optimization guidance or the ability to track your site’s keywords and rankings over time.
• You need additional SEO features that an upgraded all-in-one tool can provide (like technical SEO, site auditing, etc).

When the time comes, some of the tools on this list can grow right along with you. Moz Pro and Semrush, for example, are super robust options that offer affordable starting plans.

Wrapping Up

In the fast-paced world of digital marketing, staying on top of the latest SEO trends and techniques is crucial. But the good news is, you don’t need a massive budget to do effective keyword research. With the wealth of free tools available, any business, big or small, can uncover the insights they need to drive more traffic and boost their online visibility.

So why not give these free keyword research tools a try? Who knows, you might just discover the secret sauce that takes your website to the next level. And if you ever need a little extra help, you know where to find us – the team at MCR SEO is always here to lend a hand.

Happy researching!