How to Optimize Your Website Content Around Your Core Keywords





Blog Date

May 27, 2024


UK, Manchester

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How to Optimize Your Website Content Around Your Core Keywords

How to Optimize Your Website Content Around Your Core Keywords

Are you tired of spinning your wheels when it comes to your search engine optimization (SEO) strategy? Do you feel like you’re chasing the latest trends, only to see little to no results? Well, my friend, it’s time to revolutionize your approach and focus on the true power of entity-based optimization.

As an SEO content strategist, I’ve seen firsthand how traditional keyword-focused tactics are becoming less effective in today’s digital landscape. With advancements in artificial intelligence and natural language processing, search engines are getting smarter. They’re no longer just looking for specific keywords – they’re trying to understand the underlying meaning and context of the content on your website.

That’s where entity-based optimization comes in. By shifting your focus from individual keywords to the broader concepts and relationships between them, you can create content that truly resonates with your audience and search engines alike. It’s a game-changer, I tell you!

Steve Guberman, the Vice President of Search Engine Optimization at Hennessey Digital, puts it best: “Entity-based optimization takes a holistic approach by analyzing individual keywords, broader concepts, and relationships between them. By understanding entities – such as people, places, things, and ideas – search engines can better understand user queries and deliver more relevant results.”

Can I get an amen?

But don’t just take Steve’s word for it. The numbers speak for themselves. According to a recent study, articles with seven or more images receive 116% more organic traffic than those that don’t. And get this – articles with at least one video garner 83% more traffic, and articles with three videos or more attract 55% more backlinks.

Clearly, embracing entity-based optimization and multimedia content is the key to dominating your industry’s search results. So, let’s dive in and explore how you can put these strategies to work for your business.

Identifying Your Core Entities

The first step in optimizing your content around your core keywords is to identify the key entities that are most relevant to your business. These could be people, places, things, or even abstract concepts that are central to what you do.

Start by conducting thorough keyword research using tools like Semrush’s Keyword Magic Tool. Identify the primary keywords you want to target, as well as related and supporting keywords that can help you build out a comprehensive content strategy.

But don’t stop there. Dig deeper and really understand the search intent behind these keywords. What are your potential customers looking for when they type these terms into Google? What kind of information are they trying to find?

Once you have a solid understanding of your target keywords and the user intent behind them, it’s time to start mapping out the key entities that you need to focus on. This could include things like:

  • The products or services you offer
  • The industry or niche you operate in
  • The geographic areas you serve
  • The problems you help your customers solve
  • The unique expertise or experience you bring to the table

By clearly identifying these core entities, you can start to build out a content strategy that truly speaks to your audience’s needs and interests. And trust me, Google is going to love you for it.

Crafting Compelling, Entity-Driven Content

Now that you’ve got your entities mapped out, it’s time to start creating content that brings them to life. And I’m not just talking about slapping a few keywords onto a page and calling it a day. Oh no, my friends – we’re going for the gold here.

The key is to create long-form, in-depth content that really dives deep into the topics and issues that are most important to your audience. Think 3,000 words or more – the kind of content that keeps your readers engaged and coming back for more.

But it’s not enough to just write a lot of words. You need to make sure that your content is optimized for both search engines and human readers. That means incorporating your target keywords and entities in a natural and meaningful way, without resorting to keyword stuffing or other spammy tactics.

Use your keyword research to guide the structure and outline of your content, making sure to include plenty of relevant subheadings, images, and multimedia elements. And don’t forget to sprinkle in some personal anecdotes, humor, and narrative elements to keep things engaging and relatable.

Think of it this way – you want your content to be the ultimate resource on the topic. It should be so comprehensive and well-crafted that your readers can’t help but stick around and devour every word. And when you do that, Google is going to sit up and take notice.

Optimizing for Entity-Based Search

But the work doesn’t stop there, my friends. Once you’ve created your masterpiece of entity-driven content, it’s time to make sure that search engines can find and understand it.

That means incorporating schema markup, making use of structured data, and ensuring that your content is organized in a way that clearly communicates the relationships between your core entities. It’s all about making it as easy as possible for Google to recognize the value and relevance of your content.

And let’s not forget about internal linking. By strategically linking your content pages to one another, you can help search engines understand the bigger picture and establish your site as an authority on your chosen topics. In fact, according to one study, pages with three or more distinct types of multimedia (like images, videos, and lists) are more likely to have a greater number of backlinks and referring domains.

So, don’t be shy – get in there and start linking those pages up! The more Google can see the interconnectedness of your content, the more they’ll be inclined to reward you with higher search rankings.

Measuring and Optimizing Your Entity-Based Strategy

Of course, no SEO strategy is complete without a solid plan for measuring and optimizing your efforts. After all, how else are you going to know if all this hard work is actually paying off?

Start by tracking key metrics like conversion rates, organic traffic, and ranking improvements. Pay attention to how your entity-optimized content is performing compared to your more traditional, keyword-focused pages.

And don’t forget to keep a close eye on user engagement metrics, too. Things like time on page, pages per session, and bounce rate can give you valuable insights into how your audience is interacting with your content. The more you can keep them engaged and interested, the better your chances of converting them into loyal customers.

But the work doesn’t stop there. As your business evolves and your industry trends shift, you’ll need to constantly revisit and update your entity-based content strategy. According to one source, 65% of successful content marketers perform a content audit twice a year. So, don’t be afraid to roll up your sleeves and get in there, my friends. Your entity-driven SEO success depends on it.

Embrace the Power of Entities and Take Your SEO to New Heights

Look, I get it – the world of SEO can be a daunting and constantly-evolving landscape. But I’m here to tell you that embracing entity-based optimization is the key to unlocking your website’s true potential.

By focusing on the core entities that define your business and crafting content that speaks directly to your audience’s needs and interests, you can create a winning SEO strategy that leaves your competitors in the dust. And when you combine that with a strong understanding of technical SEO best practices and a commitment to constant optimization, the sky’s the limit.

So, what are you waiting for? Get out there and start optimizing your content around your core keywords and entities. Your SEO agency in Manchester, UK will thank you, and your customers will be lining up to work with you. Trust me, it’s a recipe for success!

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