Growing Local Search Traffic With Keyword Consistency





Blog Date

May 27, 2024


UK, Manchester

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Growing Local Search Traffic With Keyword Consistency

Growing Local Search Traffic With Keyword Consistency

As an SEO professional, I’ve seen firsthand how the landscape of local search can make or break a business. It’s not enough to simply have a great product or service – you need to ensure your online presence is optimized for your target audience. And when it comes to local SEO, consistency is key.

Let me tell you a story. A few years back, I had a client – let’s call him Bob – who owned a thriving plumbing business in Manchester. Bob had been in the game for decades, and he was great at what he did. But when it came to his online presence, he was stuck in the dark ages. His website was clunky, his Google My Business listing was neglected, and his business name, address, and phone number were all over the place.

I knew we had to get Bob’s local SEO game on point if he wanted to stay ahead of the competition. So, we rolled up our sleeves and got to work.

Mastering the Google My Business Listing

The first step was tackling Bob’s Google My Business (GMB) listing. This is the single most important factor in local SEO, according to Sprout Social. We made sure to fill out every detail, from his business hours to his product offerings. But the real magic happened when we started consistently updating the listing.

Bob was a bit of a technophobe, so we set up a content calendar to regularly post updates, share photos, and respond to reviews. This not only kept his listing fresh and relevant, but it also showed Google that his business was active and engaged with its community.

Optimizing for Local Keywords

Next, we tackled the website. While Bob’s existing site had some good information, it was sorely lacking when it came to local keywords. We conducted a thorough keyword research session, identifying the terms and phrases that his target customers were using to find plumbers in the Manchester area.

Armed with this data, we optimized his website’s content, meta tags, and even his URL structure to ensure he was hitting all the right notes. We also made sure to sprinkle in references to Manchester and the surrounding neighborhoods throughout the site.

Consistent NAP and Citation Building

But our work didn’t stop there. We knew that building a strong network of citations – mentions of Bob’s business name, address, and phone number (NAP) across the web – was crucial for local SEO success.

We scoured the internet, updating his NAP information on directory sites, local business listings, and even social media platforms. Consistency was key here – any discrepancies could confuse search engines and hurt his rankings.

Leveraging Customer Reviews

Finally, we turned our attention to Bob’s online reputation. We encouraged his satisfied customers to leave reviews on platforms like Google, Yelp, and Angie’s List. Not only did this help build trust with potential clients, but it also served as a valuable signal to search engines about the quality of Bob’s business.

The Results? A Booming Business

It took some time and effort, but the results were nothing short of remarkable. Within a few months, Bob’s plumbing business was dominating the local search results in Manchester. His website was ranking higher, his GMB listing was front and center, and his phone was ringing off the hook with new customers.

The moral of the story? When it comes to local SEO, consistency is king. By meticulously optimizing his online presence, Bob was able to leapfrog his competitors and become the go-to plumber in his community. And you can do the same for your business, too.

So, what are you waiting for? Head over to and let’s get started on your local SEO journey. With a little elbow grease and a lot of keyword consistency, the sky’s the limit for your business.

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