Grow Organic Traffic Through Aggressive Content Outreach

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June 3, 2024

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Grow Organic Traffic Through Aggressive Content Outreach

Grow Organic Traffic Through Aggressive Content Outreach

As the founder of an SEO agency in Manchester, UK, I’ve seen firsthand the power of content outreach to drive organic growth. It’s not just about creating great content – it’s about strategically distributing that content to the right people and platforms.

In this article, I’m going to share our proven approach to growing organic traffic through an aggressive content outreach strategy. It’s the same methodology we’ve used to help clients like Fire&Spark and Mailshake achieve impressive results.

Laying the Foundation: Killer Content

You can’t have an effective content outreach strategy without – you guessed it – killer content. Too many brands put all their effort into outreach, only to realize their content just isn’t compelling enough to get people’s attention.

At MCR SEO, we take a different approach. We start by creating long-form, in-depth articles that provide genuine value to our target audience. We’re talking 3,000+ tokens of well-researched, beautifully-written content. The kind of stuff that makes people say, “Wow, I learned a lot from reading that.”

For example, take a look at the case study from Fire&Spark. They helped a client increase organic revenue by 124% year-over-year through their content and SEO strategy. That’s the kind of impact we aim for.

Outreach with a Vengeance

Once we’ve crafted our masterpiece content, it’s time to get it in front of the right people. And that’s where the real magic happens.

We take an aggressive, multi-pronged approach to content outreach. It’s not enough to just submit your article to a few industry blogs and call it a day. You need to be proactive, persistent, and strategic.

First, we identify our target influencers, publications, and websites. These are the movers and shakers in our client’s industry – the people and platforms that our audience trusts and engages with. We meticulously research each one to understand their needs, preferences, and pain points.

Then, we craft personalized outreach emails that speak directly to those needs. No generic, one-size-fits-all messages here. We leverage the power of storytelling, social proof, and genuine value-add to capture their attention and inspire them to share our content.

And we don’t just stop at one email. We follow up multiple times, testing different approaches to see what works best. As the Mailshake case study shows, this persistence can pay off big time – their client saw response rates skyrocket from 1% to over 30% in some cases.

Tracking and Iteration

Of course, no content outreach strategy is complete without robust tracking and iteration. We closely monitor the performance of our outreach efforts, analyzing metrics like click-through rates, shares, and backlinks generated.

This data-driven approach allows us to continuously refine our strategy, doubling down on what’s working and pivoting away from what’s not. It’s how we’re able to deliver such consistently strong results for our clients.

Take the case study from Mailshake, for instance. By using their tools to optimize their outreach, the client was able to grow their blog traffic from the low thousands to over 20,000 per month in just six months. That’s the kind of hockey-stick growth we strive for.

Putting it All Together

At the end of the day, growing organic traffic through content outreach is all about striking the right balance. You need killer content that captivates your audience, combined with a strategic, hyper-targeted outreach process that gets that content in front of the right people.

It’s a formula that’s worked wonders for us here at MCR SEO, and I’m confident it can work for you too. So what are you waiting for? Let’s get started on your aggressive content outreach journey!

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