Give Your SEO An Unfair Advantage With These Underground Tactics





Blog Date

June 3, 2024


UK, Manchester

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Give Your SEO An Unfair Advantage With These Underground Tactics

The Google Monopoly Trial: A Goldmine for SEOs

Imagine if I told you that there’s a treasure trove of insider secrets about Google’s search algorithm, and you could use this knowledge to gain an unfair advantage over your competitors. Well, my friend, that’s exactly what I’m about to share with you.

You see, Google is currently embroiled in a high-stakes court battle with the U.S. Department of Justice. The DOJ claims that Google has an illegal stranglehold on the search engine market, thanks to its exclusive deals with tech giants like Apple, Mozilla, and Samsung. As a result, the government has released a trove of previously confidential Google documents that reveal some of the company’s most closely guarded ranking secrets.

These leaked documents are a goldmine for SEOs like you and me. They provide a never-before-seen glimpse into the inner workings of the Google search engine, and the insights we can glean from them can give our clients a serious competitive edge.

The Three Pillars of Google’s Ranking Algorithm

One of the most enlightening revelations from the leaked documents is Google’s “Three Pillars of Ranking.” According to a 2017 PowerPoint slide, the three key factors that determine a website’s search engine visibility are:

  1. Content: This refers to the actual text and information on your web pages. Google wants to see that your content is relevant, valuable, and engaging for users.

  2. Links: Google still places a lot of emphasis on backlinks, or the web pages that link to your site. The more trustworthy and authoritative these links are, the better.

  3. User Interactions: This is where things get really interesting. Google doesn’t just look at the content and links on your site – they also closely monitor how users interact with your search results. Things like clicks, scrolls, and hovers all factor into your rankings.

Now, the kicker is that Google may sometimes use clicks as a stand-in for user interactions, especially in their experiments and training. This is a bit concerning, as clicks can be a noisy and complicated ranking signal. But hey, at least we know what they’re looking at now!

The Magical Dialogue Between Google and Its Users

But wait, there’s more! The leaked documents also reveal that Google doesn’t just passively observe web pages – they’re actually engaged in a “magical” dialogue with their users.

Here’s how it works: Google creates a compounding effect by learning from the actions of its users. Every time someone makes a search, Google is implicitly asking a question, like “Which search result is best?” The user then answers that question by clicking on the result they feel is the most relevant.

This two-way exchange of information is what gives Google its “magic.” The more users interact with their search results, the better Google gets at understanding what people want to see. And the better they understand their users, the more they can fine-tune their algorithm to deliver the most satisfying search experience.

As SEOs, this insight is pure gold. By understanding the nature of this “dialogue,” we can align our strategies to better match the signals that Google is looking for. It’s like having an inside scoop on the secret handshake that gets you VIP access to the top of the search results.

Putting It All Together: Your Unfair Advantage

Now that you know the three pillars of Google’s ranking algorithm and the magical dialogue they have with their users, it’s time to put this knowledge into action. Here are some tactics you can use to give your SEO an unfair advantage:

  1. Create Captivating Content: Focus on producing content that is not only informative and valuable, but also engaging and emotionally resonant for your target audience. Use storytelling, humor, and personal anecdotes to draw users in and keep them hooked.

  2. Earn High-Quality Backlinks: Invest in building relationships with authoritative, relevant websites in your industry. Guest post, collaborate on content, and leverage your network to earn backlinks that Google will truly value.

  3. Optimize for User Interactions: Pay close attention to how users interact with your search results, and use that data to fine-tune your content and site structure. Encourage clicks, scrolls, and other positive signals that will boost your rankings.

  4. Leverage the Power of Personalization: MCR SEO can help you harness the power of personalization to deliver a truly customized experience for each and every user. By understanding their unique needs and preferences, we can create a search experience that feels tailor-made just for them.

Remember, the Google monopoly trial is still ongoing, and there’s no telling what other juicy details might surface. But with the knowledge we’ve gained from the leaked documents so far, you can get a serious head start on your competition. So what are you waiting for? Let’s give your SEO an unfair advantage!

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