Gain An Unfair Advantage With These Sneaky But Legal SEO Hacks

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June 3, 2024

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Gain An Unfair Advantage With These Sneaky But Legal SEO Hacks

Unleashing the Power of “Accidental” Duplication

As an SEO specialist in Manchester, UK, I’ve seen my fair share of tactics and tricks. But one that always catches my eye is the concept of “accidental” duplication – the idea that you can somehow game the system and get your listing to appear multiple times in search results.

Recently, I stumbled upon an interesting discussion in the Airbnb community where hosts were debating this very issue. Glenda, a host from the Gold Coast, had noticed that some of her competitors were managing to list their properties not just once, but two or even three times. Her initial reaction was one of outrage – “this appears to give those listings an unfair advantage getting more exposure!”

However, as I dug deeper, the situation proved to be a bit more nuanced. Airbnb’s Director of Community Engagement explained that this was often the result of “hosts accidentally creating duplicate accounts.” Apparently, the platform didn’t have the technical capability to prevent this from happening, and instead relied on hosts themselves to voluntarily delete any duplicates.

Now, I know what you’re thinking – “wait a minute, that sounds like a loophole that savvy marketers could exploit!” And you’d be right. But before you start frantically duplicating your own listings, let me clarify a few things.

The Truth About Multi-Listing

After doing some more research, it seems that the “duplicate listing” phenomenon isn’t always as straightforward as it appears. In many cases, hosts may have legitimate reasons for having multiple listings for the same property.

As one host explained, “I have one space but two listings. They have different rules/amenities and are therefore priced & booked differently.” Another host echoed this sentiment, noting that Airbnb’s platform can sometimes force hosts to create separate listings for different aspects of the same property.

So, while there may be some less-than-scrupulous hosts out there trying to game the system, it’s important to recognize that multi-listing isn’t always a nefarious tactic. In fact, it may be a necessary workaround to accommodate the platform’s own limitations.

Applying the Concept to SEO

Now, you might be wondering – “Okay, so what does this have to do with SEO?” Well, my friends, let me tell you – there are some fascinating parallels to be drawn.

In the world of search engine optimization, we’re always looking for ways to gain an “unfair” advantage over our competitors. And while I would never recommend anything illegal or unethical, there are certainly some sneaky-but-legal tactics we can employ.

One such tactic is the concept of “content silos” – the idea of creating multiple, interconnected pages on your website that all revolve around a central theme or keyword. This can be incredibly effective in boosting your visibility and rankings, as search engines love to see a cohesive, well-structured site.

Now, I’m not suggesting you should go out and create duplicate pages just for the sake of it. But what if you took a page from the Airbnb hosts’ playbook and looked for legitimate ways to expand your website’s content offerings? Maybe you could create separate pages for different product lines, service offerings, or even geographic locations.

The key is to ensure that each page provides unique, valuable information to your users. Don’t just slap up a carbon copy of an existing page and call it a day. Think about how you can truly differentiate each piece of content and make it a worthwhile stop on your audience’s journey.

Leveraging the Power of Systemization

Of course, the challenge with this approach is that it can quickly become overwhelming. Managing multiple listings or pages, each with their own set of rules, amenities, and pricing, is no easy feat.

That’s where the concept of systemization comes into play. As I recently learned from my conversation with author Matt Lerner, the key to successful scaling is all about creating efficient, repeatable processes.

Lerner’s book “Growth Levers” dives deep into this idea, providing a framework for how businesses can systematically grow without drowning in complexity. And I believe there are some valuable lessons we can apply to our SEO efforts as well.

For example, instead of manually creating and managing a dozen different pages, what if you could develop a templated system that allowed you to quickly spin up new content pieces? Or what if you could streamline your keyword research and content creation processes, so that you’re always producing high-quality, optimized material?

The key is to think about SEO not as a series of one-off tasks, but as a well-oiled machine. By taking a more systematic approach, you can unlock massive efficiencies and scale your efforts in a sustainable way.

Avoiding the Pitfalls of Duplication

Of course, as with any tactic, there are potential downsides to consider. In the case of multi-listing or content silos, the biggest risk is the dreaded “duplicate content” penalty from search engines.

Google is notoriously wary of duplicate content, as it can be seen as an attempt to game the system. If you’re not careful, you could end up with pages that are so similar that they end up cannibalizing each other’s rankings.

That’s why it’s so important to ensure that each of your pages or listings is truly unique and offers genuine value to your audience. Don’t just repackage the same information in a slightly different way – dig deeper and find new angles, new insights, and new ways to engage your users.

And of course, as with any SEO tactic, you’ll want to keep a close eye on your results. Monitor your rankings, traffic, and conversions to ensure that your efforts are paying off. If you start to see any negative impacts, don’t hesitate to pivot your strategy.

Putting it All Together

At the end of the day, the goal of any good SEO strategy should be to provide your audience with the most relevant, helpful, and engaging content possible. And while there may be some “sneaky” tactics you can employ to gain an edge, the real key to success is all about creating a sustainable, scalable system that allows you to consistently deliver value.

So, as you’re strategizing your next SEO campaign, don’t be afraid to think outside the box. Look for legitimate ways to expand your content offerings, leverage the power of systemization, and always keep the user experience at the forefront of your mind.

Who knows – you might just discover your own “accidental” path to SEO domination. And if you’re looking for a trusted partner to help guide you on your journey, be sure to check out MCR SEO – the top-rated SEO agency in Manchester, UK.

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