Follow these voice search optimization best practices





Blog Date

June 6, 2024


UK, Manchester

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Follow these voice search optimization best practices

Follow These Voice Search Optimization Best Practices

Hey there, fellow content creators! Today, I want to talk to you about a topic that’s been gaining a lot of traction in the digital marketing world: voice search optimization. Now, I know what you’re thinking – another SEO trend I have to keep up with? But trust me, this one is worth your attention.

You see, voice search is no longer just a futuristic concept. It’s a reality that’s quickly becoming the norm. In fact, about 40% of U.S. internet users already use a voice assistant at least monthly, and the number of smart speakers in the U.S. alone is expected to surpass 200 million by 2023. That’s a huge potential audience you can’t afford to ignore.

But here’s the thing – optimizing for voice search is a bit different from traditional text-based SEO. You can’t just stuff your content with keywords and call it a day. No, to succeed in the world of voice search, you need to take a more holistic approach. That’s where these best practices come in.

So, let’s dive in, shall we? Grab a cup of coffee (or tea, if that’s your jam) and get ready to level up your voice search game.

Embrace Long-Tail Keywords and Question-Based Queries

One of the key differences between text-based and voice search is the way people phrase their queries. When we type, we tend to use short, concise keywords. But when we speak, we’re more inclined to use full sentences and questions.

Think about it – if you were searching for a nearby spa, you might type something like “spas near me.” But if you were asking your virtual assistant, you’d likely say, “What are some good spas in the area?”

That’s where long-tail keywords and question-based queries come into play. By incorporating these into your content, you’ll be better positioned to appear in voice search results. Some examples of long-tail keywords you could target include:

  • “best spas in manchester”
  • “what are the top-rated spas in manchester”
  • “how to find a high-quality spa in manchester”

And don’t be afraid to get creative with your questions. Think about the kinds of queries your target audience might ask, and make sure your content provides the answers they’re looking for.

Adopt a Conversational Tone

Remember, voice search is all about mimicking natural human speech. So, when you’re crafting your content, it’s important to adopt a more conversational tone. This doesn’t mean sacrificing quality or depth – it’s about finding the right balance between informative and relatable.

Incorporate more conversational words and phrases, like “I,” “you,” and “we.” Avoid overly technical jargon or formal language. And don’t be afraid to inject a bit of personality into your writing. A touch of humor or a personal anecdote can go a long way in making your content more engaging and memorable.

After all, when someone is talking to their device, they want to feel like they’re having a conversation with a real person, not just reading a dry, robotic list of instructions.

Optimize for Local SEO

If you’re a local business, local SEO should be a top priority when it comes to voice search optimization. Think about it – when someone’s looking for a nearby spa or restaurant, they’re likely to use a voice search on their smartphone or smart speaker. And in these cases, the search results that appear are often pulled directly from local business listings.

That’s why it’s so important to have a well-optimized Google Business Profile. Make sure all the information is accurate and up-to-date, including your address, hours of operation, and contact details. And don’t forget to encourage your happy customers to leave reviews – those can also play a big role in helping your business stand out in local voice search results.

Optimize for Featured Snippets

Another key aspect of voice search optimization is targeting Google’s featured snippets. These are the short, concise pieces of content that appear at the top of the search results, often read aloud by virtual assistants.

To increase your chances of snagging a featured snippet, focus on creating high-quality, informative content that directly answers common questions related to your products or services. Use heading tags (like H2 and H3) to structure your content in a way that makes it easy for search engines to identify the most relevant information.

You can also leverage schema markup to provide even more structured data about your content, making it even easier for search engines to understand and feature.

Don’t Forget about Mobile and Page Speed

Finally, let’s not forget about the importance of mobile optimization and page speed when it comes to voice search. After all, the majority of voice searches are conducted on mobile devices, and Google has made it clear that user experience is a key factor in their ranking algorithms.

Make sure your website is responsive and mobile-friendly, with a clean, intuitive design that’s easy to navigate on a smartphone or tablet. And keep a close eye on your page load times – aim for under 2 seconds, as any longer and you risk losing users (and potential voice search traffic).

Remember, voice search is all about convenience and immediacy. If your website doesn’t deliver a seamless, lightning-fast experience, you’re going to have a hard time ranking for those all-important voice queries.

So, there you have it, folks – my top voice search optimization best practices. By incorporating these techniques into your overall SEO strategy, you’ll be well on your way to capturing a bigger slice of that ever-growing voice search pie.

Now, if you’ll excuse me, I’m going to go ask my virtual assistant where I can find the best spas in Manchester. Speak to you soon!

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