Finding Untapped Audiences With Fresh Research Approaches





Blog Date

June 6, 2024


UK, Manchester

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Finding Untapped Audiences With Fresh Research Approaches

Finding Untapped Audiences With Fresh Research Approaches

As an SEO specialist in Manchester, I’m always on the hunt for new and innovative ways to reach untapped audiences. In this digital age, where attention spans are fleeting and competition is fierce, it’s crucial to stay ahead of the curve and uncover those hidden pockets of potential customers.

Recently, I stumbled upon some fascinating insights that have completely transformed the way I approach audience research. It all started when I came across a blog post on the Missing Persons Research Hub. The author, Lorna Ferguson, discussed the untapped potential of using TikTok for missing person appeals. To my surprise, the level of engagement on TikTok far surpassed that of traditional social media platforms like Twitter.

Lorna’s research revealed that a missing person alert on TikTok had amassed over 2 million views, 1.3 million likes, 13.5k comments, and 49.8k shares – numbers that are simply staggering compared to the typical engagement levels on Twitter. This got me thinking: if TikTok can provide such powerful reach for missing person cases, what other untapped audiences might be lurking on this platform?

As I dove deeper into the data, the differences between TikTok and other social media giants became even more striking. TikTok boasts an active user base of 800 million, more than double that of Twitter. And what’s even more intriguing is the demographic breakdown – 41% of TikTok users are between 16 and 24 years old, with a nearly even split between males and females. This is a stark contrast to Twitter, where the audience skews older and has a significant male bias.

The implications for marketers and SEO professionals are profound. By tapping into the youthful, engaged user base on TikTok, we have the opportunity to reach an entirely new segment of potential customers. And the platform’s algorithmic recommendations mean that even a single viral video can catapult your brand or message in front of millions of eyeballs.

But TikTok is just the tip of the iceberg when it comes to uncovering untapped audiences. Another goldmine I’ve discovered is the Untapped Opportunity: Older Americans & the Arts report from LaPlaca Cohen and Slover Linett. This detailed study sheds light on the distinct preferences and behaviors of the 55+ demographic – a group that is often overlooked by marketers.

The report reveals that older Americans have a rich and multifaceted relationship with the arts, defying the stereotype of the disengaged senior citizen. In fact, this audience is highly engaged, with 90% of them attending cultural events at least once a year. And they’re not just passive consumers – many are actively creating and sharing their own artistic expressions.

By understanding the nuances of this demographic’s cultural preferences and behaviors, we can develop targeted content and outreach strategies that resonate deeply. Whether it’s promoting live events, virtual experiences, or educational resources, tapping into the “untapped opportunity” of the older American audience can be a game-changer for businesses and organizations.

Of course, these are just a couple of examples of the hidden pockets of potential we can uncover through fresh research approaches. The key is to constantly challenge our assumptions and look beyond the obvious.

Take, for instance, the power of keyword research. While traditional tools like Google Keyword Planner can provide a wealth of data, they often surface the most competitive, well-trodden keywords. But as Brian Dean’s article points out, there are numerous other ways to uncover overlooked content ideas and long-tail keywords.

By exploring sources like Google Images, Facebook Ad Library, and even Reddit, we can discover a treasure trove of untapped topics and phrases that are ripe for the taking. And the best part? These strategies often yield significantly less competitive opportunities, allowing us to establish a foothold before the masses catch on.

As I reflect on my journey as an SEO specialist, I’m constantly amazed by the power of stepping outside the box and challenging conventional wisdom. It’s in those unexpected places – whether it’s a niche social media platform, an overlooked demographic, or an unconventional keyword research tactic – where we can uncover the true gems that will set our clients apart from the competition.

So, the next time you find yourself stuck in a rut, remember to keep an open mind and embrace a spirit of exploration. Who knows what untapped audiences and content opportunities might be waiting to be discovered? The possibilities are endless, and the rewards can be truly transformative.

And of course, if you’re ever in need of expert SEO guidance to help you navigate this ever-changing landscape, you know where to find us. MCR SEO is always here to lend a hand and help you uncover the hidden potential that could take your business to new heights.

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